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Business School et Le Wagon ont sign\u00e9 un partenariat pour former les \u00e9tudiants de Kedge au code et \u00e0 la culture tech sur leurs campus de Marseille et de Bordeaux. On vous explique tout...","_yoast_wpseo_title":"Kedge Business School et Le Wagon s\u2019associent pour former des centaines d\u2019\u00e9tudiants au d\u00e9veloppement web | Le Wagon","contenu_de_larticle":"

Kedge Business School et Le Wagon s\u2019associent pour former des centaines d\u2019\u00e9tudiants au d\u00e9veloppement web<\/figcaption><\/figure><\/a><\/strong><\/div>
Kedge et Le Wagon viennent de signer un partenariat pour former les \u00e9tudiants de Kedge au code et \u00e0 la Culture Tech sur leurs campus de Marseille et de Bordeaux.<\/div>
 <\/div>

Un choix strat\u00e9gique pour les \u00e9tudiants de business school<\/strong><\/h2>
 <\/div>
Avec quatre Campus en France (Bordeaux, Marseille, Paris et Toulon) et trois \u00e0 l\u2019international (Shanghai, Suzhou et Dakar), Kedge Business School forme un peu plus de 10 000 \u00e9tudiants par an aux m\u00e9tiers du management.  Son objectif : d\u00e9velopper les talents des managers et d\u00e9cideurs tout au long de leur vie. <\/div>
Acteur de r\u00e9f\u00e9rence dans le secteur des Edtech, Le Wagon dispense des formations au d\u00e9veloppement web en neuf semaines. Depuis 3 ans, le Wagon est class\u00e9 meilleure formation intensive au monde dans l\u2019apprentissage du code. Cr\u00e9\u00e9 en France en 2013, le Wagon est aujourd\u2019hui install\u00e9 dans 30 villes sur les 5 continents, et a d\u00e9j\u00e0 form\u00e9 plus de de 4 500 \u00e9tudiants dans le monde. Depuis quelques ann\u00e9es, le Wagon \u00e9largit ses interventions aux \u00e9tudiants d\u2019\u00e9coles de commerce, d\u2019ing\u00e9nieurs et universit\u00e9s.<\/div>
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Le rapprochement entre Kedge et Le Wagon op\u00e9r\u00e9 fin 2018 a pour objectif d\u2019offrir aux \u00e9tudiants du Programme Grande Ecole et des Masters de Kedge un panel complet de formations tech. Cela va du design de produits web (exp\u00e9rience utilisateur et prototypage d\u2019applications web) au d\u00e9veloppement web (langages front end, backend, et construction d\u2019applications web de A \u00e0 Z). <\/div>
Dans un monde de plus en plus digitalis\u00e9, une grande majorit\u00e9 des \u00e9tudiants de Kedge qui ont eu acc\u00e8s aux formations du Wagon \u00e0 la fin de l\u2019ann\u00e9e 2018 consid\u00e8rent cela comme un choix strat\u00e9gique, voire comme un passage oblig\u00e9 dans leur parcours p\u00e9dagogique.<\/div>

<\/div>

Comp\u00e9tences techniques et culture tech : une n\u00e9cessit\u00e9 pour de nombreux m\u00e9tiers <\/strong><\/h2>

La combinaison des formations en management de Kedge et des formations tech du Wagon permet de donner une double comp\u00e9tence tr\u00e8s recherch\u00e9e sur le march\u00e9 de l\u2019emploi., Les \u00e9tudiants de Kedge ont pu apprendre \u00e0 cr\u00e9er et d\u00e9velopper un site web, \u00e0 utiliser des services web d'h\u00e9bergement et de gestion de d\u00e9veloppement de logiciels, \u00e0 encadrer des d\u00e9veloppeurs, UX designers, webdesigners, webmarketers, etc. <\/div>
 <\/div>
Ce socle de comp\u00e9tences techniques leur permet d\u2019acqu\u00e9rir une autonomie dans le pilotage des projets et une vision indispensables pour acc\u00e9der \u00e0 de nombreux m\u00e9tiers. La plupart des missions des managers de demain n\u00e9cessitent des connaissances techniques que les \u00e9tudiants de Kedge apprennent d\u00e8s aujourd\u2019hui gr\u00e2ce \u00e0 ce partenariat. Chaque \u00e9tudiant qui souhaite se tourner vers l'entrepreneuriat dans le secteur du digital pendant sa formation ou en fin de cursus peut aussi b\u00e9n\u00e9ficier de connaissances indispensables et d'accompagnement pour r\u00e9ussir son projet.<\/div>
Le Wagon - Apprendre \u00e0 apprendre<\/figcaption><\/figure><\/a><\/strong><\/div>

Master Digital Marketing and Sales, Master Brand Management et Business Nursery : 3 exemples de parcours int\u00e9grant le digital via Le Wagon<\/strong><\/h2>
 <\/strong><\/div>
Lanc\u00e9 en septembre 2018, le nouveau MSc Digital Marketing & Sales<\/strong><\/a> de Kedge a pour ambition de former des professionnels complets et polyvalents gr\u00e2ce \u00e0 une vision transversale qui repose sur 4 piliers : strat\u00e9gie, technique, design et digital marketing. Il est co-construit avec des soci\u00e9t\u00e9s partenaires telles que Oxatis leader europ\u00e9en des CMS (Content Management System) E-commerce<\/a>, Kaporal, Dentsu (Isobar, iProspect..) Digitick, et Vente-priv\u00e9e. Tout au long de ce cursus, les 40 \u00e9tudiants du Master suivent diff\u00e9rents programmes du Wagon pour monter en comp\u00e9tence sur la partie technique : 3 jours de bootcamp autour du prototypage d\u2019une id\u00e9e de produit web, 5 jours d\u2019introduction au d\u00e9veloppement web autour d\u2019un projet de construction d\u2019une landing page. Et \u00e0 partir du mois d\u2019avril, 9 \u00e9tudiants du Master auront l\u2019opportunit\u00e9 d\u2019int\u00e9grer le programme FullStack du Wagon pendant 9 semaines \u00e0 Marseille<\/div>
 <\/div>
Le MSc Marketing & Brand Management<\/strong><\/a> de Kedge est un programme sp\u00e9cialis\u00e9 qui donne acc\u00e8s \u00e0 80 % des m\u00e9tiers du marketing, avec un \u00ab partenariat entreprise fil rouge \u00bb dans chacune des options m\u00e9tiers et\/ou secteurs.  Une entreprise accompagne les \u00e9tudiants pendant toute la dur\u00e9e du second semestre (conf\u00e9rences, job dating, case studies, workshops, probl\u00e9matiques de recherche appliqu\u00e9e, etc.). Exemples d\u2019entreprises partenaires : Danone, Procter & Gamble, Dentsu Aegis Network, etc. Les \u00e9tudiants y d\u00e9veloppent la polyvalence pour \u00eatre capables de comprendre les enjeux de diff\u00e9rents m\u00e9tiers li\u00e9s au Marketing, un \u00e9tat d\u2019esprit orient\u00e9 \u00ab time to market \u00bb, des capacit\u00e9s d\u2019analyse \u00e0 l\u2019\u00e8re du Big Data ainsi que la capacit\u00e9 \u00e0 penser diff\u00e9remment pour cr\u00e9er de nouvelles opportunit\u00e9s de march\u00e9.<\/div>
Sur la partie digitale, les \u00e9tudiants sont encadr\u00e9s par le Wagon pour d\u00e9couvrir les outils techniques \u00e0 utiliser pour d\u00e9velopper leur strat\u00e9gie marketing, les moyens de d\u00e9velopper des tests de leur projets, le code en HTML et CSS pour concevoir une page Web et 3 \u00e9tudiants auront l\u2019opportunit\u00e9 d\u2019int\u00e9grer le programme FullStack du Wagon pendant 9 semaines \u00e0 Bordeaux.

<\/div>

Les \u00e9tudiants de ces MSc qui participent au programme FullStack du Wagon peuvent obtenir un double dipl\u00f4me en associant le titre Concepteur-d\u00e9veloppeur d'applications web du Wagon (RNCP niveau 2) au dipl\u00f4me de MSc Kedge.<\/strong><\/h2>
 <\/strong><\/div>
Enfin, au sein de Kedge Entrepreneurship, <\/strong>La Business Nursery<\/strong><\/a> recrute tous les six mois une trentaine de projets\/id\u00e9es\/startups pour accompagner leur d\u00e9veloppement. Outre l\u2019accompagnement qui est r\u00e9alis\u00e9 par les professeurs et coachs de Kedge, chaque projet incub\u00e9 est mentor\u00e9 par les \u00e9quipes expertes du Wagon, notamment sur les choix techniques et le d\u00e9ploiement de ses prototypes. En effet, de tr\u00e8s nombreux projets incub\u00e9 ou acc\u00e9l\u00e9r\u00e9 au sein de Kedge Entrepreneurship ont une dimension technologique comme cl\u00e9 de r\u00e9ussite.
Le Wagon, changez de vie, apprenez \u00e0 coder !<\/figcaption><\/figure><\/a><\/div>
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