{"id":218023,"date":"2019-10-25T00:00:00","date_gmt":"2019-10-24T22:00:00","guid":{"rendered":"https:\/\/blog.lewagon.com\/non-classifiee\/wagon-lyon-graduate\/"},"modified":"2019-10-25T00:00:00","modified_gmt":"2019-10-24T22:00:00","slug":"wagon-lyon-graduate","status":"publish","type":"post","link":"https:\/\/blog.lewagon.com\/fr\/graduate-stories\/wagon-lyon-graduate\/","title":{"rendered":"Gaining deeper knowledge of my field"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

Apr\u00e8s plusieurs ann\u00e9es dans le marketing, Ad\u00e8le d\u00e9cide de se former au wagon pour avoir une compr\u00e9hension plus pouss\u00e9e du web. 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years of working in marketing, Adele decided to take her web skills up a notch by enrolling in Le Wagon\u2019s web development bootcamp. Her goal? Taking her career to new heights.","_yoast_wpseo_title":"Gaining deeper knowledge of my field | Le Wagon","contenu_de_larticle":"

Tell us about your current job<\/h3>

<\/div>
I manage marketing and e-commerce at les Editions En Cavale<\/a>, a company that designs and manufactures offline and screen-free children\u2019s toys. We\u2019re a team of three including the two founders, Margaux and Astrid, and myself. Our first product, called La Boite En Cavale, is an innovative concept for an interactive, mail-in adventure game geared to 7-11 year-olds. Each month, children receive a box containing the next steps of an investigation and they themselves are the heroes of the story. They solve creative puzzles and fun challenges before submitting their detective work to the En Cavale Office by mail. <\/div>
It\u2019s been interesting joining a game company that produces entirely screen-free games because of my background working at Google, a digital agency, and studying at Le Wagon. Our product offers two different experiences \u2014 a totally immersive spy game devoid of screens for the kids, and a complete shopping experience with features to track a child\u2019s progress for the grown-ups. Because we\u2019re offering a subscription service, it was important for us to optimize both experiences, especially allowing customers to follow along their child\u2019s adventure.<\/div>
<\/figcaption><\/figure>Le groupe Astronight (Batch 242)<\/a><\/div>
The Astronight team (Batch 242)<\/div>

<\/div>

How do you use the skills you acquired at Le Wagon?<\/h3>

<\/div>
As the head of marketing and e-commerce, I need to leverage strategies that will convince parents and potential customers to subscribe and stay with us. It\u2019s crucial to have as little friction as possible throughout the checkout process and one of the things I did was to rebuild the website to achieve this goal. I have to admit I didn\u2019t code the website entirely myself, but I did use the skills I acquired at Le Wagon in my process, such as defining my value proposition, writing user stories, and defining the main features. I\u2019m able to go above and beyond the templates offered by Wordpress and customize my site as I see fit, using just a few lines of code. <\/div>
We\u2019re also lucky enough to be working out of Le Wagon\u2019s coworking space in Lyon. Getting to see my former Le Wagon teachers and other alumni often means there\u2019s always someone available to lend a hand whenever I\u2019m feeling stuck with my code. We help each other out a lot in this community! In fact, it was a Le Wagon alumni who first put me in touch with the founders of Editions En Cavale \u2014 and now I\u2019m part of the team!<\/div>


<\/div>

\u201cI really wanted to experience for myself what being a web developer or a product manager is like. I wanted a hands-on approach to get a better idea.\u201d<\/blockquote>


Why did you choose Le Wagon if you already had web experience?<\/h3>

<\/div>
I spent 7 years working at Google in Paris on non-tech teams with advertisers, media agencies, and site publishers. I often worked with engineers on various projects and felt a disconnect in our communications and workflow. I couldn\u2019t really grasp what they were doing. It was frustrating, but it also stirred my curiosity to learn more. <\/div>
When you work at Google, people tend to take it for granted that you understand the ins and outs of the web. My grandmother even once asked me to \u201cfix the internet\u201d! Even though I had an in-depth understanding of tech and Google products especially, I felt the need to dive deeper and get a better understanding of my field. That\u2019s why I decided to study web development at Le Wagon Lyon.<\/div>
I wasn\u2019t just looking for a coding bootcamp; I already had the chance to study a few coding languages online. I really wanted to experience for myself what being a web developer or a product manager is like. I wanted a hands-on approach to get a better idea. <\/div>
I was hooked on web development immediately: racking my brain to understand the logic behind back-end languages, proudly finishing my first snake game, and coding a complete web app as a team in only 2 weeks all helped me understand how the web works from the inside out. <\/div>
That\u2019s what I appreciate now as I continue pursuing my career. Every day, I feel like I\u2019m much better equipped to do my work. In spite of joining Le Wagon with the idea of pivoting careers, I ended up leaving more confident and bolstered in my current profession!<\/div>


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