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une formation en \u00e9cole de commerce \u00e0 Lyon en France, Maxime Lagresle travaille d\u2019abord comme analyste en marketing num\u00e9rique \u00e0 l\u2019issue d\u2019un stage de fin d\u2019\u00e9tudes \u00e0 Singapour.","_yoast_wpseo_title":"Create, make mistakes, learn and start over | Le Wagon","contenu_de_larticle":"

\n Venu d\u2019un milieu entrepreneurial, il ressent rapidement le besoin d\u2019\u00e9voluer vers un poste de product manager. Une fois en poste, il se rend vite compte qu\u2019il a besoin d'acqu\u00e9rir des comp\u00e9tences techniques pour r\u00e9ussir dans ce nouveau poste. C\u2019est comme \u00e7a qu\u2019il atterrit \u00e0 Montr\u00e9al pour se former au Wagon, attir\u00e9 par l'\u00e9cosyst\u00e8me effervescent startups de la m\u00e9tropole. \n<\/div>\n
\n
\n<\/div>\n
\n Maxime rejoint ensuite Sheertex au poste de Performance Marketing Manager. Sheertex est une jeune startup montr\u00e9alaise qui fabrique la premi\u00e8re paire de bas la plus robuste au monde. \n<\/div>\n
\n
\n<\/div>\n

O\u00f9 en es-tu aujourd\u2019hui dans ta carri\u00e8re ? <\/h3>\n
\n
\n<\/div>\n
\n Je travaille maintenant en tant que Performance Marketing Manager pour Sheertex. Je suis amen\u00e9 \u00e0 travailler sur l\u2019ensemble du Growth Framework (Acquisition, Activation, R\u00e9tention, Referral, Revenue). Pour chaque \u00e9tape du framework, mon objectif est d\u2019analyser, comprendre et optimiser chacune des \u00e9tapes.\n<\/div>\n
\n
\n<\/div>\n
\n En plus de mon activit\u00e9 chez Sheertex, j\u2019ai lanc\u00e9 \n Growthtalk<\/em>, une agence de cr\u00e9ation de contenu. \n<\/div>\n
\n
\n<\/div>\n

Pourquoi Growthtalk? <\/h3>\n
\n
\n<\/div>\n
\n Aujourd\u2019hui, on a atteint un niveau o\u00f9 les lecteurs sont satur\u00e9s par l\u2019information et les entreprises commencent \u00e0 comprendre que les contenus \n clickbait<\/em> sont n\u00e9fastes pour l\u2019image de marque. Avec Growthtalk, nous souhaitons accompagner ceux qui veulent offrir \u00e0 leur audience un contenu de qualit\u00e9 mais qui n\u2019ont pas assez de temps pour le faire. \n<\/div>\n
\n
\n<\/div>\n
\n A l\u2019\u00e8re de l\u2019inbound marketing, beaucoup d\u2019entreprises construisent un produit puis publient un ebook dans l\u2019espoir de g\u00e9n\u00e9rer des leads. Le seul probl\u00e8me avec la m\u00e9thode, c\u2019est qu\u2019il y a tr\u00e8s peu d\u2019authenticit\u00e9 surtout si le produit ne r\u00e9pond pas \u00e0 un r\u00e9el besoin du march\u00e9. \n<\/div>\n
\n
\n<\/div>\n
\n Avec ma co-fondatrice, nous travaillons d\u2019ailleurs actuellement sur un playbook sur l\u2019authenticit\u00e9 en entreprise et comment b\u00e2tir une entreprise bas\u00e9e sur l\u2019authenticit\u00e9, au del\u00e0 de la simple cr\u00e9ation de contenu. On veut se sp\u00e9cialiser sur la recherche de strat\u00e9gies et le d\u00e9veloppement d\u2019une culture de la transparence.\n
\n
\n<\/div>\n

Qu\u2019est-ce que ton exp\u00e9rience au Wagon t\u2019a apport\u00e9 ? <\/strong><\/h3>\n
\n
\n<\/div>\n
\n Au del\u00e0 des comp\u00e9tences techniques qu\u2019apportent le bootcamp, on apprend \u00e0 ne pas trop se poser de questions \u00e0 foncer, lancer son id\u00e9e, faire des erreurs, en tirer des le\u00e7ons et recommencer. Aujourd\u2019hui, je suis tr\u00e8s confortable dans un r\u00f4le de coordination d\u2019\u00e9quipes tech parce que je comprend les technologies avec lesquelles ils travaillent. \n<\/div>\n
\n
\n<\/div>\n
\n Suite \u00e0 la formation, je travaille \u00e9galement au d\u00e9veloppement d\u2019une application de \n growth curation<\/em> sur laquelle les gens pourront lire l\u2019actualit\u00e9 selon les th\u00e9matiques de leur choix et un feed personnalis\u00e9. \n
\n
Dans l'ensemble, l\u2019exp\u00e9rience au Wagon a \u00e9t\u00e9 m\u00e9morable, surtout pour ces trois raisons:\n<\/div>\n
\n
\n<\/div>\n
\n - La formation d\u00e9mystifie totalement le d\u00e9veloppement du web\n<\/div>\n
\n - Elle donne la confiance en soi n\u00e9cessaire pour mener des projets de A \u00e0 Z\n<\/div>\n
\n - Elle donne acc\u00e8s \u00e0 une grande communaut\u00e9 internationale, diverse, unie autour d'une passion commune pour la technologie.\n
\n
\n<\/div>\n
\n Nous avons h\u00e2te de recevoir Katherine Homuth, fondatrice de Sheertex (anciennement Sheerly Genius), pour un Wagon Talk le 5 f\u00e9vrier au Wagon Montr\u00e9al. Katherine vient d'\u00eatre nomm\u00e9e l'une des entrepreneurs 30 under 30 par le magazine Forbes. <\/em>\n R\u00e9servez vos billets<\/em><\/a>\n pour la rencontrer!<\/em>\n<\/div>\n
\n
\n<\/div>\n
\n
\n<\/div>","_contenu_de_larticle":null,"titre_de_la_banniere":null,"_titre_de_la_banniere":null,"paragraphe_de_la_banniere":null,"_paragraphe_de_la_banniere":null,"intitule_du_bouton_de_la_banniere":null,"_intitule_du_bouton_de_la_banniere":null,"lien_du_bouton_de_la_banniere":null,"_lien_du_bouton_de_la_banniere":null,"yoast_head":"\nCreate, make mistakes, learn and start over | Le Wagon<\/title>\n<meta name=\"description\" content=\"Apr\u00e8s une formation en \u00e9cole de commerce \u00e0 Lyon en France, Maxime Lagresle travaille d\u2019abord comme analyste en marketing num\u00e9rique \u00e0 l\u2019issue d\u2019un stage de fin d\u2019\u00e9tudes \u00e0 Singapour.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.lewagon.com\/fr\/graduate-stories\/create-make-mistakes-learn\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" 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