{"id":218352,"date":"2020-08-11T00:00:00","date_gmt":"2020-08-10T22:00:00","guid":{"rendered":"https:\/\/blog.lewagon.com\/non-classifiee\/building-ai-startup-insights-montreal-founders\/"},"modified":"2023-09-06T12:10:46","modified_gmt":"2023-09-06T10:10:46","slug":"building-ai-startup-insights-montreal-founders","status":"publish","type":"post","link":"https:\/\/blog.lewagon.com\/fr\/news\/building-ai-startup-insights-montreal-founders\/","title":{"rendered":"Cr\u00e9er une entreprise d’IA : Les id\u00e9es des meilleurs fondateurs de Montr\u00e9al"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

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cr\u00e9ation d'une startup dans le domaine de l'IA s'accompagne non seulement de d\u00e9fis inh\u00e9rents \u00e0 tout projet d'entrepreneuriat, mais aussi d'une s\u00e9rie d'obstacles sp\u00e9cifiques \u00e0 ce domaine \u00e9mergent.","_yoast_wpseo_title":"Cr\u00e9er une entreprise d'IA : Les id\u00e9es des meilleurs fondateurs de Montr\u00e9al | Le Wagon","contenu_de_larticle":"

D\u00e9j\u00e0 en forte hausse et aliment\u00e9 par la pand\u00e9mie, le march\u00e9 de l'IA devrait conna\u00eetre une croissance annuelle de\r\n42 %<\/a> dans les 7 prochaines ann\u00e9es. Montr\u00e9al \u00e9tant reconnu comme un leader mondial de la recherche en intelligence artificielle, les startups montr\u00e9alaises oeuvrant dans le domaine de l\u2019IA sont en plein essor.<\/div>\r\n
\r\nAu cours de la derni\u00e8re ann\u00e9e, dans le cadre de notre s\u00e9rie\r\n Le Wagon Talk<\/em><\/a>, nous avons discut\u00e9 avec huit fondateur(trice)s, et acteur(trice)s majeurs de l\u2019\u00e9cosyst\u00e8me montr\u00e9alais. Ils nous ont livr\u00e9 de pr\u00e9cieux conseils pour r\u00e9ussir dans le secteur de l'intelligence artificielle. Voici quelques uns de leurs conseils et leur exp\u00e9rience de terrain.<\/div>\r\n
<\/div>\r\n

En amont: les strat\u00e9gies d'acquisition de donn\u00e9es<\/h2>\r\n
<\/div>\r\n
Plus un mod\u00e8le d\u2019IA a de donn\u00e9es, plus il est performant. La collecte et le nettoyage des donn\u00e9es est une \u00e9tape critique pour qu\u2019un mod\u00e8le soit efficace et le plus exact possible.\r\n\r\n\r\n<\/div>\r\n
Les options de s\u00e9curisation des donn\u00e9es varient en fonction de l'orientation et du mod\u00e8le commercial d'une startup, mais il est essentiel de d\u00e9finir une strat\u00e9gie avant d'investir dans une \u00e9quipe et toutes les d\u00e9penses initiales au lancement d\u2019un service ou d\u2019un produit.<\/div>\r\n
<\/div>\r\n
Les diff\u00e9rentes strat\u00e9gies utilis\u00e9es aujourd\u2019hui comprennent le\r\ncrowdsourcing<\/em>, l'exploitation des donn\u00e9es ouvertes des gouvernements - Open Government Data (OGD), le lancement d'une application gratuite pour collecter des donn\u00e9es, la mise en place de partenariats, ou la cr\u00e9ation de donn\u00e9es artificielles.<\/div>\r\n
<\/div>\r\n
Alors que les grandes entreprises technologiques ont g\u00e9n\u00e9ralement acc\u00e8s \u00e0 davantage de ressources comme les ensembles de donn\u00e9es clients (c\u2019est le cas de Facebook, Google, etc.), les startups font preuve d'agilit\u00e9, de flexibilit\u00e9 et de cr\u00e9ativit\u00e9 - utilisez-les \u00e0 votre avantage lorsque vous \u00e9laborez votre strat\u00e9gie en mati\u00e8re de donn\u00e9es.<\/div>\r\n
<\/div>\r\n

D\u00e9finir sa vision<\/h2>\r\n
<\/div>\r\n
Votre entreprise va-t-elle offrir un service ou un produit ? \u00cates-vous pr\u00eat \u00e0 donner la priorit\u00e9 \u00e0 une croissance intensive, sachant que certains investisseurs vous y pousseront ? Quel est le montant de fonds propres que vous souhaitez d\u00e9tenir dans votre entreprise ? Il est essentiel de d\u00e9finir d\u00e8s le d\u00e9part votre structure, vos valeurs et votre mission en tant que startup. Nos invit\u00e9s nous ont\u00a0 quelques conseils pour vous aider \u00e0 cr\u00e9er cette base:<\/div>\r\n
<\/div>\r\n
Pour ce qui est du choix entre proposer un produit ou un service, Soodeh Farokhi, fondatrice et CTO chez C2RO, le dit tr\u00e8s simplement :\r\n\r\n\r\n<\/div>\r\n
\u00ab si votre id\u00e9e a le potentiel d'\u00e9voluer, opter pour un produit, et si vous avez une id\u00e9e tr\u00e8s complexe cibl\u00e9e \u00e0 un march\u00e9 de niche, aller vers un service.\u00bb<\/blockquote>\r\n
<\/div>\r\n
Lorsque vous recherchez un investissement, vous serez confront\u00e9 \u00e0 la pression de nombreux acteurs diff\u00e9rents et recevrez des commentaires souvent contradictoires. Bien qu\u2019il faut rester ouvert aux opinions venant de personnes de confiance, le fait d'avoir une id\u00e9e pr\u00e9\u00e9tablie de vos valeurs et de votre mod\u00e8le d'entreprise en tant que startup vous permettra de garder les pieds sur terre pendant le processus.<\/div>\r\n
<\/div>\r\n
Cela dit, fonder une entreprise prosp\u00e8re implique n\u00e9cessairement d\u2019\u00e9voluer et de s\u2019adapter : comme l'a d\u00e9couvert Vincent-Charles Hodder, fondateur de Local Logic,\r\n\r\n\r\n<\/div>\r\n
\u00ab l'un des avantages d'\u00eatre fondateur est qu'en se d\u00e9veloppant, votre entreprise repr\u00e9sente plus que votre vision. Elle se transforme en quelque chose de bien plus puissant et de plus profond. \u00bb<\/blockquote>\r\n
<\/div>\r\n
Gardez en t\u00eate votre vision initiale, mais restez ouvert au changement et \u00e0 la croissance.\r\n\r\n\r\n<\/div>\r\n

Recruter les bons talents<\/h2>\r\n
<\/div>\r\n
Comme le dit Alexis Smirnov, co-fondateur et CTO de Dialogue, \u00ab votre \u00e9quipe fera toute la diff\u00e9rence \u00bb. Dans le monde des startups, la passion ne manque pas, mais avoir une \u00e9quipe capable de transformer cette passion en un produit pr\u00eat \u00e0 \u00eatre commercialis\u00e9 est un grand d\u00e9fi.<\/div>\r\n
<\/div>\r\n
Andy Mauro, co-fondateur d'Automat AI, souligne \u00e9galement ce point en recommandant de se demander constamment\r\n\r\n\r\n<\/div>\r\n
\u00ab pourquoi pensez-vous \u00eatre l'\u00e9quipe adapt\u00e9e \u00e0 r\u00e9soudre le probl\u00e8me ? Vous devez \u00eatre cr\u00e9dible - les investisseurs n'investissent pas dans votre produit, ils investissent d\u2019abord en vous \u00bb.<\/blockquote>\r\n
<\/div>\r\n
Bien qu'il n'existe pas de moyen simple de constituer la meilleure \u00e9quipe, Alexis souligne qu'il s'agit d\u2019abord de trouver les personnes les plus qualifi\u00e9es auxquelles d\u00e9l\u00e9guer des t\u00e2ches. Plus votre entreprise se d\u00e9veloppe, dit-il, plus il vous faudra engager les \"superstars\" - vous devez convaincre les meilleurs talents que votre produit ou service va transformer un secteur et que votre entreprise en vaut la peine.<\/div>\r\n
<\/div>\r\n
Recrutez des personnes qui partagent votre passion et votre vision, et choisissez soigneusement des professionnel(le)s de l\u2019industrie et de la recherche universitaire pour que votre \u00e9quipe puisse \u00e0 la fois cr\u00e9er un mod\u00e8le d'IA efficace et le commercialiser en tant que produit ou service.<\/div>\r\n
<\/div>\r\n

Traduire les \u00ab tech talk \u00bb en \u00ab business talk \u00bb<\/h2>\r\n
<\/div>\r\n
Les entreprises technologiques, en particulier les produits ou services d'IA, sont compliqu\u00e9s. Avec tout le buzz autour du domaine, les entreprises font face \u00e0 un \u00ab\r\nIA washing<\/em> \u00bb, ce qui rend les choses encore plus difficiles pour les startups de se faire une place dans un march\u00e9 d\u00e9j\u00e0 satur\u00e9.<\/div>\r\n
<\/div>\r\n
Une \u00e9tude r\u00e9cente de la soci\u00e9t\u00e9 de capital-risque londonienne MMC a r\u00e9v\u00e9l\u00e9 que 40 % des jeunes pousses en IA en Europe n'utilisent aucune IA dans leurs activit\u00e9s. Face \u00e0 ce type de march\u00e9, les startups en IA doivent non seulement fournir un service ou un produit d'IA de premier ordre, mais aussi \u00eatre en mesure d'expliquer la l\u00e9gitimit\u00e9 et la valeur de leur cr\u00e9ation \u00e0 des investisseurs qui n'ont pas forc\u00e9ment d'exp\u00e9rience dans le domaine.<\/div>\r\n
<\/div>\r\n
Vikrant Tomar, co-fondateur et CTO de Fluent.ai, d\u00e9crit la situation :\r\n\r\n\r\n<\/div>\r\n
\u00ab Les techniciens pensent que la technologie est importante... oui, il faut cr\u00e9er une technologie de pointe, mais les investisseurs en capital-risque et les anges investisseurs doivent adh\u00e9rer \u00e0 l\u2019id\u00e9e \u00bb.<\/blockquote>\r\n
<\/div>\r\n
Soulignant ce probl\u00e8me dans son article \u00ab Secrets of Successful AI Startups \u00bb, Simon Greenman, entrepreneur et membre du Global AI Council du Forum \u00e9conomique mondial, \u00e9crit qu'il est essentiel que les startups parlent le langage de la technologie et des affaires. Elles ont besoin de \u00ab traduire le langage technique en langage commercial. \u00bb.\r\n Le Harvard Business Review<\/a> a r\u00e9cemment constat\u00e9 que les startups qui r\u00e9ussissent le mieux ont des fondateurs techniques qui embauchent rapidement des sp\u00e9cialiste en affaires.<\/div>\r\n
<\/div>\r\n
Cr\u00e9ez votre produit ou service et trouvez ensuite ceux qui pourront traduire une technologie innovante en un produit profitable.<\/div>\r\n
<\/div>\r\n

S\u2019assurer que le march\u00e9 est pr\u00eat pour son produit<\/h2>\r\n
<\/div>\r\n
On entend souvent parler de la n\u00e9cessit\u00e9 de cr\u00e9er un produit pr\u00eat \u00e0 \u00eatre commercialis\u00e9, mais qu'en est-il d'un march\u00e9 pr\u00eat \u00e0 accueillir votre produit ou service ? Avec l'IA, cette question soul\u00e8ve des pr\u00e9occupations importantes. Comme le confirme Vikrant T., l'univers technologique \u00e9volue rapidement, et les fondateur(trice)s doivent toujours avoir une longueur d'avance pour rester comp\u00e9titif.\r\n\r\n\r\nCependant, parfois, la technologie \u00e9volue un peu trop vite. La crainte que l'IA remplace nos emplois et les questions d\u2019\u00e9thique concernant le processus de collecte de donn\u00e9es humaines pour cr\u00e9er et am\u00e9liorer les mod\u00e8les cr\u00e9e souvent la controverse. Ces pr\u00e9occupations ont men\u00e9 \u00e0 un cadre l\u00e9gislatif encore tr\u00e8s peu clair et \u00e0 une stigmatisation de l'intelligence artificielle.<\/div>\r\n
<\/div>\r\n
Pour contrer ce probl\u00e8me, le fournisseur d'analyse vid\u00e9o par 'IA, C2RO, a donn\u00e9 la priorit\u00e9 \u00e0 une protection stricte des donn\u00e9es dans toutes ses technologies. Comme l'\u00e9crit C2RO, \u00ab les clients aiment aligner leurs habitudes de d\u00e9penses sur leur identit\u00e9 et leurs valeurs et choisiront des entreprises qui priorisent la vie priv\u00e9e dans leur DNA \u00bb.\r\n\r\n\r\nEn comprenant cet obstacle au march\u00e9 et en int\u00e9grant des politiques de protection de la vie priv\u00e9e dans ses solutions, C2RO a prosp\u00e9r\u00e9 dans le secteur concurrentiel de l'IA. Les fondateur(trice)s doivent rester vigilant.e.s en surveillant le march\u00e9 et la viabilit\u00e9 de leur produit dans ce domaine en constante \u00e9volution.\r\n\r\n\r\n<\/div>\r\n

Cela en vaut-t-il la peine ?<\/h2>\r\n
<\/div>\r\n
Comme le dit Alex Shee, directeur des solutions industrielles et du d\u00e9veloppement chez Element AI : \u00ab Chaque histoire \u00e0 succ\u00e8s a derri\u00e8re elle cinq, dix, quinze ans dans le milieu et trois ans ou plus en tant que startup. \u00bb M\u00eame si vous avez la technologie et l'\u00e9quipe pour transformer une industrie, le succ\u00e8s n\u2019est jamais garanti.\r\n\r\n\r\n<\/div>\r\n
\u00ab si vous r\u00e9ussissez, vous faites de votre vision une r\u00e9alit\u00e9. Vous cr\u00e9ez des emplois et de la richesse pour votre communaut\u00e9, en contribuant \u00e0 un mouvement bien plus vaste que vous-m\u00eame \u00bb<\/blockquote>\r\n
<\/div>\r\n
Selon Solon Angel, fondateur de MindBridge, si vous r\u00e9ussissez, vous faites de votre vision une r\u00e9alit\u00e9. Vous cr\u00e9ez des emplois et de la richesse pour votre communaut\u00e9, en contribuant \u00e0 un mouvement bien plus vaste que vous-m\u00eame. Et malgr\u00e9 ceux qui vous disent de ne pas le faire, \u00eatre un entrepreneur(e), c'est se lancer et prendre des risques pour conduire le changement par l'innovation.<\/div>\r\n
<\/div>\r\n
Un immense merci \u00e0 nos invit\u00e9(es) :<\/div>\r\n
<\/div>\r\n
Solon Angel<\/strong><\/a>, fondateur de\r\nMindBridge<\/a><\/div>\r\n
Soodeh Farokhi<\/strong><\/a>, fondatrice & CTO,\r\nC2RO<\/a><\/div>\r\n
Alexis Smirnov<\/strong><\/a>, co-fondateur & CTO,\r\nDialogue<\/a><\/div>\r\n
Vikrant Tomar<\/strong><\/a>, co-fondateur & CTO,\r\nFluent.ai<\/a><\/div>\r\n
Andy Mauro<\/strong><\/a>, cofondateur et CEO,\r\nAutomat<\/a><\/div>\r\n
Vincent-Charles Hodder<\/strong><\/a>, co-fondateur et CEO de\r\nLocal Logic<\/a><\/div>\r\n
Alex Shee<\/strong><\/a>, responsable des partenariats,\r\nElement AI<\/a><\/div>\r\n
<\/div>\r\n
Si vous souhaitez en savoir plus sur l'intelligence artificielle, consultez notre\r\nbootcamp Data Science<\/a><\/div>\r\n
<\/div>\r\n
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