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strat\u00e9gique d\u2019achat dans le secteur de la mode, St\u00e9phanie a rejoint le batch #85 en 2017. Son objectif \u00e9tait de monter en comp\u00e9tences et de se former au d\u00e9veloppement web, afin de lancer ModaResa. Actuellement membre de la Maison des startups LVMH, l'acc\u00e9l\u00e9rateur des startups du Luxe \u00e0 STATION F, elle partage son exp\u00e9rience au Wagon Bordeaux.","_yoast_wpseo_title":"Se lancer dans la Fashion Tech : le parcours de St\u00e9phanie Smith, founder & CEO \u00e0 ModaResa | Le Wagon","contenu_de_larticle":"<div><strong>Peux-tu nous parler de ton exp\u00e9rience professionnelle avant le Wagon ? Que faisais-tu ?<\/strong><\/div><div><br><\/div><div>Apr\u00e8s des \u00e9tudes \u00e0 Sciences Po Paris j\u2019ai travaill\u00e9 dans un bureau de conseil\/d\u2019achats parisien dont les clients \u00e9taient des magasins de luxe \u00e0 l\u2019\u00e9tranger (l\u2019\u00e9quivalent des Galeries Lafayettes ou du Bon March\u00e9).&nbsp;<br>&nbsp;<br>Mon travail consistait \u00e0 proposer du conseil strat\u00e9gique d\u2019achat pour ces magasins sur le march\u00e9 fran\u00e7ais : j\u2019\u00e9tais l\u2019interaction entre les points de vente et des marques \u00e9tablies, telles que Dior ou Balmain, mais aussi des marques \u00e9mergentes qu\u2019on pouvait d\u00e9couvrir sur les multishowroom ou salons.<br>Concr\u00e8tement, mon r\u00f4le \u00e9tait de rencontrer ces marques et de prendre la d\u00e9cision de ce qui \u00e9tait \u00e0 mettre en avant pour nos clients. J\u2019avais ensuite une coll\u00e8gue qui \u00e9tait en charge de la prise de rendez-vous avec toutes les marques pendant les Fashion Week.&nbsp;<br>Ces p\u00e9riodes nous soumettaient \u00e0 un rythme soutenu de prises de rdv \u00e0 Paris, \u00e0 Londres, \u00e0 Milan, \u00e0 New York\u2026 L\u2019objectif \u00e9tait de rencontrer un maximum de marque et assurer les achats pendant ces sessions de vente intenses.&nbsp;<\/div><div><br><\/div><div><br><\/div><h2><strong>Qu\u2019est ce qui t\u2019a amen\u00e9 \u00e0 suivre une formation en D\u00e9veloppement Web, et pourquoi avoir choisi de la faire au Wagon ?<\/strong><\/h2><div><br><\/div><div>Apr\u00e8s cette exp\u00e9rience, je voulais d\u00e9velopper un outil innovant qui repensait totalement la mani\u00e8re de coordonner tous ces showrooms pour faciliter la tache pour les marques autant que pour les acheteurs. Mon souhait \u00e9tait de rendre ces p\u00e9riodes d\u2019enjeux financiers importants, plus fluide et empowering gr\u00e2ce \u00e0 la technologie.&nbsp;<br>&nbsp;<br>Avec mon manque de comp\u00e9tences en tech \u00e0 ce moment l\u00e0, j\u2019ai pris conscience qu\u2019il fallait que je monte en comp\u00e9tences de mani\u00e8re concr\u00e8te pour mieux comprendre comment monter un produit web. Plus largement, je voulais \u00eatre capable de faire un benchmark pour mieux comprendre quels d\u00e9veloppeurs et ing\u00e9nieurs recruter, pour ensuite communiquer avec eux de la mani\u00e8re la plus adapt\u00e9e et mieux partager ma vision de ce que serait l\u2019application.<br>Je voulais avoir des comp\u00e9tences approfondies et \u00eatre en mesure de comprendre toutes les \u00e9tapes de conception d\u2019un produit, pas seulement faire du HTML et du CSS.&nbsp;<br>&nbsp;<br>C\u2019est pour cela que j\u2019ai rejoint le Wagon.<\/div><div><br><\/div><div><br><\/div><h2><strong>Quel souvenir gardes-tu de ton passage par le Bootcamp du Wagon \u00e0 Bordeaux ?<\/strong><\/h2><div><br>Ce qui m\u2019a marqu\u00e9 et m\u00eame touch\u00e9 pendant cette exp\u00e9rience d\u2019acquisition de comp\u00e9tences, c\u2019\u00e9tait de constater qu\u2019avec de la volont\u00e9, de l\u2019envie et de l\u2019ouverture d\u2019esprit, on peut tout apprendre. Peu importe les exp\u00e9riences pass\u00e9es. Rien n\u2019est impossible.<br>Pour ma part, il est clair que j\u2019ai toujours aim\u00e9 les maths et que j\u2019ai l\u2019esprit qui va avec. Pour autant, je n\u2019avais jamais touch\u00e9 du code.<br>Ce qui m\u2019a le plus surpris, c\u2019est ce passage du stade de \u00ab je n\u2019y connais rien \u00bb \u00e0 une compr\u00e9hension globale. Soudainement, tout \u00e9tait li\u00e9.&nbsp;<br><br><\/div><div><br><\/div><h2><strong>Qu\u2019y as-tu appris de plus marquant ?<\/strong><\/h2><div><br><\/div><div>Ce que j\u2019ai appris, c\u2019est que, \u00e0 pr\u00e9sent, je peux tout faire seule et faire par moi-m\u00eame. Ce qui a \u00e9t\u00e9 d\u00e9terminant pour la suite de ma route entrepreneuriale.&nbsp;<br>Pour le dire simplement : Sky is the limit !<\/div><div><br><\/div><div><br><\/div><h2><strong>Depuis, tu as cr\u00e9\u00e9 ModaResa, une application facilitatrice dans le monde de la Fashion Tech. Peux-tu nous en dire un peu plus : de quoi s\u2019agit-il ? O\u00f9 en es tu et quelles sont les \u00e9tapes \u00e0 venir ?<\/strong><\/h2><div><br><\/div><div><a href=\"https:\/\/modaresa.com\/\">ModaResa<\/a> est un application B to B Web destin\u00e9e aux marques de mode aujourd\u2019hui qui leur permet de fluidifier toute la gestion de rendez-vous d\u2019achat, qu\u2019elle soit physique ou virtuelle, avec les points de vente dans le monde entier. Elle permet \u00e9galement de collecter tous les retours de ces points de vente pendant les rdv en showroom.&nbsp;<br>&nbsp;<br>L'objectif \u00e0 terme est d\u2019impacter le mode de voyage gr\u00e2ce \u00e0 un produit qui permet aux acheteurs du monde entier de mieux planifier leurs sessions de voyage. En optimisant les itin\u00e9raires d\u2019achat et de vente il y aura de fait des cons\u00e9quences directes sur l\u2019impact carbone de l\u2019industrie li\u00e9e \u00e0 l\u2019achat B to B. Nous mettons \u00e0 disposition des marques des outils centralis\u00e9s en temps r\u00e9el qui leur font \u00e9conomiser du temps (meilleure organisation) et renforcent leurs \u00e9quipes pour mieux g\u00e9rer leur showroom et planifier leur vente.&nbsp;<\/div><div><br>Aujourd\u2019hui, nous travaillons avec de belles marques contemporaines ind\u00e9pendantes qui sortent des sentiers battus comme Jacquemus, Marine Serre, Nanushka, et esp\u00e9rons onboarder une multitudes de nouvelles marques ! <br>Nous avons la chance d\u2019\u00eatre acc\u00e9l\u00e9r\u00e9 par le groupe LVMH, au sein de la <a href=\"https:\/\/lamaisondesstartups.lvmh.com\/\">Maison des Startups<\/a> \u00e0 la <a href=\"https:\/\/stationf.co\/\">STATION F<\/a> et sommes en train de faire \u00e9voluer notre super \u00e9quipe, avec de nouvelles recrues Tech. N'h\u00e9sitez pas \u00e0 jeter un coup d'oeil r\u00e9gulier \u00e0 nos <a href=\"https:\/\/www.linkedin.com\/company\/modaresa\/\">annonces<\/a> ;).<\/div><div><br><\/div><h2><strong>Qu\u2019as tu envie de dire aux entrepreneur.e.s qui songent \u00e0 rejoindre le Wagon pour mettre en oeuvre leur projet ?<\/strong><\/h2><div><br><\/div><div>La seule limite c\u2019est toi.&nbsp;<br>Tu peux faire ce que tu veux en y mettant de la volont\u00e9, ton coeur, ta justesse et de l\u2019int\u00e9grit\u00e9. Une fois cette conviction acquise, l\u2019apprentissage du code est un bonheur.<\/div><div><br>Mon autre conseil, c\u2019est de profiter un maximum des nouvelles rencontres et de l\u2019esprit d\u2019entraide propre aux bancs d'\u00e9tudiants.<\/div><blockquote>Pour moi le Wagon \u00e9tait un nouveau d\u00e9part. Au del\u00e0 de l\u2019apprentissage des comp\u00e9tences techniques, c\u2019est une exp\u00e9rience qui m\u2019a permis de rencontrer des gens avec des bagages diff\u00e9rents, et une aspiration commune forte qui nous a tous unis.<\/blockquote><div><br>Le Wagon est le meilleur moyen de se remettre dans le bain et de renouer avec sa motivation.<\/div>","_contenu_de_larticle":null,"titre_de_la_banniere":null,"_titre_de_la_banniere":null,"paragraphe_de_la_banniere":null,"_paragraphe_de_la_banniere":null,"intitule_du_bouton_de_la_banniere":null,"_intitule_du_bouton_de_la_banniere":null,"lien_du_bouton_de_la_banniere":null,"_lien_du_bouton_de_la_banniere":null,"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Se lancer dans la Fashion Tech : le parcours de St\u00e9phanie Smith, founder &amp; CEO \u00e0 ModaResa | Le Wagon<\/title>\n<meta name=\"description\" content=\"Conseill\u00e8re strat\u00e9gique d\u2019achat dans le secteur de la mode, St\u00e9phanie a rejoint le batch #85 en 2017. Son objectif \u00e9tait de monter en comp\u00e9tences et de se former au d\u00e9veloppement web, afin de lancer ModaResa. Actuellement membre de la Maison des startups LVMH, l&#039;acc\u00e9l\u00e9rateur des startups du Luxe \u00e0 STATION F, elle partage son exp\u00e9rience au Wagon Bordeaux.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.lewagon.com\/fr\/graduate-stories\/de-consultante-dans-l-industrie-de-la-mode-a-fondatrice-ceo-de-modaresa\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Se lancer dans la Fashion Tech : le parcours de St\u00e9phanie Smith, founder &amp; CEO \u00e0 ModaResa | Le Wagon\" \/>\n<meta property=\"og:description\" content=\"Conseill\u00e8re strat\u00e9gique d\u2019achat dans le secteur de la mode, St\u00e9phanie a rejoint le batch #85 en 2017. Son objectif \u00e9tait de monter en comp\u00e9tences et de se former au d\u00e9veloppement web, afin de lancer ModaResa. Actuellement membre de la Maison des startups LVMH, l&#039;acc\u00e9l\u00e9rateur des startups du Luxe \u00e0 STATION F, elle partage son exp\u00e9rience au Wagon Bordeaux.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.lewagon.com\/fr\/graduate-stories\/de-consultante-dans-l-industrie-de-la-mode-a-fondatrice-ceo-de-modaresa\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Le Wagon\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-21T23:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.lewagon.com\/wp-content\/uploads\/2023\/03\/k5snh5ghg1pwol9h35zgbdrg4pq1.png\" \/>\n<meta name=\"author\" content=\"MickaelT\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Se lancer dans la Fashion Tech : le parcours de St\u00e9phanie Smith, founder &amp; CEO \u00e0 ModaResa | Le Wagon\" \/>\n<meta name=\"twitter:description\" content=\"Conseill\u00e8re strat\u00e9gique d\u2019achat dans le secteur de la mode, St\u00e9phanie a rejoint le batch #85 en 2017. Son objectif \u00e9tait de monter en comp\u00e9tences et de se former au d\u00e9veloppement web, afin de lancer ModaResa. 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