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est Growth Marketer chez WIZBII depuis 3 ans. Il est passionn\u00e9 par son m\u00e9tier mais un \u00e9l\u00e9ment de frustration ternissait son quotidien : son manque d'autonomie technique. Beaucoup de ses projets requi\u00e8rent l'intervention de D\u00e9veloppeurs. William a donc d\u00e9cid\u00e9 d'apprendre \u00e0 coder pour gagner en autonomie mais aussi en performance. Portrait.","_yoast_wpseo_title":"Quand apprendre \u00e0 coder rime avec autonomie et performance | Le Wagon","contenu_de_larticle":"
\"Le Growth \u00e9tant un service transverse, je suis amen\u00e9 \u00e0 \u00e9changer tr\u00e8s souvent avec les \u00e9quipes techniques\"<\/blockquote><\/blockquote>
<\/div>C'est quoi \u00eatre Growth Marketer ? Quelles sont tes missions ?<\/h3>
Si je dois r\u00e9sumer mon travail en 2 mots : Problem Solver.<\/strong> Je suis Growth Marketer d\u00e9di\u00e9 \u00e0 l\u2019optimisation des funnels<\/strong> de nos services. Concr\u00e8tement, mon r\u00f4le est de faire en sorte que le plus de personnes visitant notre site s\u2019inscrivent et utilisent nos services. Le Growth \u00e9tant un service transverse, je suis amen\u00e9 \u00e0 \u00e9changer tr\u00e8s souvent avec les \u00e9quipes techniques<\/strong> (d\u00e9veloppeurs), Produit (Designers, Product Owners) et Data, entre autres !
<\/div>J\u2019analyse le parcours des utilisateurs<\/strong> et j\u2019identifie les points de fuite<\/strong> pour augmenter nos chiffres cl\u00e9s : taux de conversion, taux de transformation, compl\u00e9tion de formulaires, etc. Une fois identifi\u00e9s, l'objectif est de trouver comment les optimiser ! Et c\u2019est l\u00e0 que \u00e7a devient int\u00e9ressant : comment faire, quels sont les leviers, outils, ressources et m\u00e9caniques \u00e0 cr\u00e9er, \u00e0 utiliser ?
<\/div>Tout est possible et \u00e7a passe notamment par des AB tests<\/strong> pour d\u00e9terminer quelles sont les bonnes hypoth\u00e8ses\/id\u00e9es. Parfois, on gagne, parfois, on perd mais l\u2019essentiel c\u2019est qu\u2019on apprend et on adapte. Test & Learn !
<\/div>Pourquoi avoir choisi Le Wagon Lyon ?<\/h3>
J\u2019ai fait pas mal de recherches sur les formations existantes et apr\u00e8s avoir fait un tableau comparatif des avantages et des inconv\u00e9nients, Le Wagon \u00e9tait la meilleure<\/strong> ! Que ce soit pour le r\u00e9seau d\u2019alumni, le rythme de travail, la m\u00e9thode d\u2019apprentissage, l\u2019AMBIANCE aussi ! La formation a une tr\u00e8s bonne r\u00e9putation \u00e9galement.
Certaines personnes \u00e0 qui j\u2019en parlais avaient des connaissances qui \u00e9taient pass\u00e9es par Le Wagon et la recommandait. Je me disais que si le bouche-\u00e0-oreille marchait aussi bien, c'est que c\u2019\u00e9tait forc\u00e9ment pour une bonne raison !
<\/div>Ce qui a fini de me convaincre, c\u2019est surtout le Demo Day<\/strong><\/a> du batch pr\u00e9c\u00e9dent (#854, ndlr.) auquel j\u2019ai assist\u00e9. J\u2019ai pu aussi \u00e9changer avec des \u00e9tudiants pour me rassurer et confirmer mon impression.
<\/div>Quelles sont les raisons qui t\u2019ont pouss\u00e9es \u00e0 te former au D\u00e9veloppement Web ?<\/h3>
Dans mon quotidien, mes solutions et mes id\u00e9es impliquent souvent du d\u00e9veloppement. Malheureusement, comme dans toutes les soci\u00e9t\u00e9s, les roadmaps sont charg\u00e9es et on ne peut pas obtenir tous les d\u00e9veloppements que l\u2019on veut, surtout pour mettre en place des tests qui n\u2019ont pas fait leur preuve. Le temps Homme \u00e9tant pr\u00e9cieux ! Dans ce cadre-l\u00e0, pourquoi ne pas moi-m\u00eame d\u00e9velopper mes id\u00e9es<\/strong>, mes solutions ?! C\u2019est dans cet \u00e9tat d\u2019esprit que j\u2019ai d\u00e9cid\u00e9 de me former<\/strong> et de faire Le Wagon !
<\/div>\"Une fois pass\u00e9 le temps d\u2019adaptation au rythme de la formation, on est dans le bain et on en redemande !\"<\/blockquote>
<\/div>Comment va se passer ton retour dans l'entreprise apr\u00e8s la formation ?<\/h3>
\u00c7a va bien se passer ! Je suis tr\u00e8s reconnaissant parce que WIZBII m\u2019accompagne vraiment, encore merci \u00e0 eux. Que ce soit en amont en mettant en place ce projet de formation, pendant en faisant un suivi r\u00e9gulier avec moi et apr\u00e8s puisque je vais avoir une int\u00e9gration particuli\u00e8re \u00e0 mon retour. En effet, je vais avoir 2 semaines d\u2019onboarding avec notre \u00e9quipe technique. Un peu de la m\u00eame mani\u00e8re qu\u2019un stagiaire ou un alternant pourrait avoir pour comprendre la m\u00e9thode de travail qui est appliqu\u00e9e dans l\u2019entreprise, finalement.
<\/div>Par la suite, j\u2019aurais des petits projets \u00e0 d\u00e9velopper dont les miens (et j\u2019ai d\u00e9j\u00e0 pas mal d'id\u00e9es !). Je vais retourner sur mon poste actuel et je pense que l\u2019intitul\u00e9 et la fiche de poste \u00e9volueront pour correspondre davantage \u00e0 mes nouvelles comp\u00e9tences. Le D\u00e9veloppement Web est super important pour les m\u00e9tiers du Growth<\/strong> parce qu\u2019il permet de cr\u00e9er\/optimiser, des funnels et features et donc d\u2019\u00e9laborer des strat\u00e9gies de mon\u00e9tisations, acquisitions beaucoup plus globales.
<\/div>\"L\u2019ambiance est incroyable, on rencontre des personnes aux parcours totalement diff\u00e9rents les uns des autres, ce qui est super enrichissant. \"<\/blockquote>
<\/div>Quel est ton ressenti sur la formation apr\u00e8s ces quatre premi\u00e8res semaines ?<\/h3>
Il faut s\u2019accrocher, car les 3 premi\u00e8res semaines sont intenses<\/strong> mais pas moins int\u00e9ressantes !
\u00c0 titre personnel, la premi\u00e8re semaine en particulier a \u00e9t\u00e9 compliqu\u00e9e car le rythme est soutenu puisqu\u2019on apprend tout depuis la base. Au-del\u00e0 de \u00e7a, j\u2019avais clairement sous-estim\u00e9 la fatigue que pourrait g\u00e9n\u00e9rer les heures de r\u00e9flexion.
<\/div>Une fois pass\u00e9 le temps d\u2019adaptation au rythme de la formation, on est dans le bain et on en redemande ! Nous avons l\u2019avantage d\u2019avoir un petit batch de 8 cet \u00e9t\u00e9, ce qui fait que les teachers ont encore plus le temps de nous expliquer les choses et nous d\u00e9bloquer. Ils\/ Elles sont de tr\u00e8s bons conseils, ce sont des alumni qui sont aussi pass\u00e9s par l\u00e0 !
<\/div>Si l\u2019ambiance est aussi agr\u00e9able<\/strong>, c'est aussi gr\u00e2ce \u00e0 eux, sans oublier la team marketing\/com du Wagon Lyon qui nous organise de super \u00e9v\u00e9nements tout au long de la formation ! Le campus est tr\u00e8s bien situ\u00e9<\/strong>, proche de pas mal de spots pour manger le midi ou boire un verre le soir, les locaux sont spacieux et on a la clim (indispensable cet \u00e9t\u00e9\u2026). L\u2019ambiance est incroyable, on rencontre<\/strong> des personnes aux parcours totalement diff\u00e9rents les uns des autres ce qui est super enrichissant.
D\u00e9dicace au batch #932, la team laitage, ping pong et Smash Bros !
<\/div>Que dirais tu \u00e0 une personne qui se reconna\u00eet dans ton parcours et qui h\u00e9site encore \u00e0 sauter le pas ?<\/h3>
Vas-y fonce ! Si tu h\u00e9sites, renseigne-toi bien sur Le Wagon, parle \u00e0 des alumni<\/strong>, regarde les vid\u00e9os sur YouTube<\/a> et va rencontrer les \u00e9quipes pendant les Demo Days ou durant les \u00e9v\u00e9nements<\/strong><\/a> tout au long de l\u2019ann\u00e9e pour poser toutes tes questions ! Ton sentiment sera certainement comme le mien apr\u00e8s \u00e7a \u201cQuand est-ce que je peux commencer ?\u201d.
<\/div>Un petit mot pour la fin ?<\/h3>
On boit un p\u2019tit lait ? (un inside joke de notre batch ;))<\/em>
<\/div>
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