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devenir Product Owner ? Tendances, comp\u00e9tences, besoins, formations, salaire pour une carri\u00e8re de Product Owner","_yoast_wpseo_title":"Product Owner - Missions, Comp\u00e9tences, Formations et Salaire | Le Wagon","contenu_de_larticle":"<div class=\"row\">\r\n<div class=\"col-12 col-lg-8 container-content\">\r\n<h2>Quelle diff\u00e9rence entre le Product Manager et le Product Owner ?<\/h2>\r\nLa limite entre ces deux m\u00e9tiers peut sembler subtile. En r\u00e9alit\u00e9, le Product Owner (PO) est responsable d'une \u00e9quipe et de ce qu'elle d\u00e9livre, alors que le <a href=\"https:\/\/blog.lewagon.com\/fr\/career\/metiers-tech-developpement-web-product-manager\/\">Product Manager<\/a> (PM) n'est pas toujours int\u00e9gr\u00e9 dans une \u00e9quipe. Il m\u00e8ne plut\u00f4t une r\u00e9flexion sur des sujets, sans forc\u00e9ment les mettre en \u0153uvre.\r\n\r\nM\u00eame si les comp\u00e9tences tech sont indispensables pour ce poste, le Product Owner est un profil \u00e0 multiples casquettes : design, business ou m\u00eame marketing, <strong>il doit \u00eatre un v\u00e9ritable couteau suisse<\/strong>. Passons en revue les caract\u00e9ristiques de ce <strong>m\u00e9tier tr\u00e8s pris\u00e9<\/strong> dans les projets tech.\r\n<h2>Le m\u00e9tier de Product Owner<\/h2>\r\n<h3>Le Product Owner, couteau suisse du d\u00e9veloppement de produit digital<\/h3>\r\nSelon Kris Gale, CEO and Co-founder chez Clover Health, \u201cLa valeur est dans ce qui est utilis\u00e9, pas dans ce qui est construit\u201d. Et pour cela, le PO doit s\u2019assurer que le travail des \u00e9quipes de d\u00e9veloppement permette de r\u00e9pondre le mieux possible aux probl\u00e9matiques initiales des clients.\r\n\r\nLe terme de Product Owner tire ses origines de la m\u00e9thodologie Scrum, une <strong>m\u00e9thode agile<\/strong> pour optimiser le d\u00e9veloppement d\u2019un produit digital. Dans le cadre d\u2019un projet web, le Product Owner occupe un r\u00f4le de \u201cchef de projet\u201d \u00e0 la crois\u00e9e des chemins entre toutes les parties prenantes.\r\n\r\nSa mission consiste \u00e0 <strong>maximiser la valeur du produit<\/strong> r\u00e9alis\u00e9 par les \u00e9quipes de d\u00e9veloppement afin de r\u00e9pondre aux objectifs de tous ceux qui ont un int\u00e9r\u00eat \u00e0 la r\u00e9ussite du projet.\r\n<h3>Qui sont ces parties prenantes ?<\/h3>\r\nEn premier lieu, ce sont les utilisateurs finaux, qu\u2019il s\u2019agissent de clients, de prospects, d\u2019usagers ou d\u2019utilisateurs internes. Il appartient au Product Owner de <strong>porter la voix du client<\/strong> pendant la r\u00e9alisation du produit.\r\n\r\nMais le PO doit aussi tenir compte des objectifs strat\u00e9giques assign\u00e9s au nouveau produit par sa direction. Il doit \u00e9galement prendre en consid\u00e9ration les attentes des \u00e9quipes marketing et ventes et, bien \u00e9videmment, les enjeux des \u00e9quipes de d\u00e9veloppement. Enfin, dans la cadre de la m\u00e9thode Scrum, il travaille en \u00e9troite collaboration avec le scrum master.\r\n\r\nEn amont du d\u00e9veloppement, le Product Owner se charge de <strong>recueillir les besoins clients<\/strong>. Ensuite, il est le garant de la vision du produit. Il \u00e9tablit la roadmap produit, est responsable de la gestion du backlog produit, et s\u2019assure que le projet avance toujours dans le respect de la feuille de route \u00e9tablie.\r\n<h3>Recueillir les besoins des clients<\/h3>\r\nEn premier lieu, le Product Owner identifie et tente de <strong>comprendre les attentes et les besoins des utilisateurs<\/strong>, \u00e0 travers des \u00e9tudes qualitatives ou des ateliers de co-conception. Il doit aussi \u00e9tudier les b\u00e9n\u00e9fices du produit pour ces clients : le produit doit r\u00e9pondre \u00e0 un besoin, \u00eatre la solution. Il se charge \u00e9galement de <strong>dresser le profil des utilisateurs<\/strong> avec un maximum de d\u00e9tails pour identifier les fonctionnalit\u00e9s les plus pertinentes \u00e0 mettre en place.\r\n<h3>Planifier des mises \u00e0 jour r\u00e9guli\u00e8res du produit<\/h3>\r\nLa deuxi\u00e8me \u00e9tape, c\u2019est de <strong>planifier<\/strong> avant de se lancer. Il est tr\u00e8s tentant de se lancer rapidement dans le d\u00e9veloppement d\u2019une id\u00e9e sans \u00e9tablir de planning \u00e0 suivre. Pour \u00e9viter cela, le PO est charg\u00e9 de cr\u00e9er la planification de releases (ou versions) du produit en faisant une liste des crit\u00e8res d\u2019acceptation indispensables \u00e0 sa compr\u00e9hension par l\u2019\u00e9quipe de r\u00e9alisation.\r\n<h3>Cr\u00e9er le Product Backlog et le suivre<\/h3>\r\n\u00c0 pr\u00e9sent, le Product Owner peut cr\u00e9er son Product Backlog (PB) qui est son outil principal et qu\u2019il partagera avec l\u2019ensemble de son \u00e9quipe. L\u2019objectif du PB est d\u2019<strong>\u00e9tablir une liste des fonctionnalit\u00e9s \u00e0 d\u00e9velopper<\/strong>. En se basant sur cette liste, le Product Owner hi\u00e9rarchise les diff\u00e9rentes t\u00e2ches et objectifs en fonction des priorit\u00e9s. \u00c0 chaque \u00e9tape, le Product Backlog fait l\u2019objet d\u2019une \u00e9valuation, ce qui permet au Product Owner de le modifier en fonction des retours fait par les clients. Une excellente m\u00e9thode pour s\u2019assurer que le produit final corresponde parfaitement aux attentes des utilisateurs.\r\n<h3>G\u00e9rer une \u00e9quipe de diff\u00e9rents experts en mode projet<\/h3>\r\nLa mission quotidienne du PO c\u2019est d\u2019\u00eatre au service d\u2019une \u00e9quipe, compos\u00e9e de plusieurs m\u00e9tiers comme des designers ou des d\u00e9veloppeurs. Son objectif est de <strong>g\u00e9rer cette \u00e9quipe et prioriser leur travail<\/strong> pour d\u00e9livrer de la valeur aux clients finaux. Il doit tenir compte des contraintes et id\u00e9es de chacun, mais aussi de leurs diff\u00e9rents objectifs et de sa propre vision sur le produit ou une fonctionnalit\u00e9\u2026 Le but est de prendre la meilleure d\u00e9cision pour l\u2019organisation et le produit final.\r\n\r\nLe Product Owner doit \u00eatre <strong>capable de manier les comp\u00e9tences de son \u00e9quipe<\/strong>. En r\u00e9sum\u00e9, pour construire un produit, il doit m\u00e9langer plusieurs comp\u00e9tences diff\u00e9rentes, faire travailler en harmonie des expertises diff\u00e9rentes et additionner leurs comp\u00e9tences respectives pour cr\u00e9er le meilleur produit.\r\n<h2>Quelles sont les comp\u00e9tences cl\u00e9s pour devenir Product Owner ?<\/h2>\r\nLe m\u00e9tier de Product Owner est hybride par nature. Certes, ce r\u00f4le est indiscutablement li\u00e9 \u00e0 l\u2019univers de la tech. Mais il faut aussi faire preuve d\u2019un certain nombre de <strong>comp\u00e9tences humaines<\/strong> pour exceller dans ce poste.\r\n<ul>\r\n \t<li><strong>Tech :<\/strong> Le PO poss\u00e8de souvent un profil tech ou, dans tous les cas, une v\u00e9ritable app\u00e9tence pour les sujets techniques. En effet, il est charg\u00e9 d\u2019infuser la vision du client (probl\u00e9matiques, attentes, besoins, craintes...) aupr\u00e8s des d\u00e9veloppeurs. In fine, il est responsable de la conception et de l\u2019aboutissement du produit. Dot\u00e9 de comp\u00e9tences techniques, il est capable de concevoir et d\u00e9finir les caract\u00e9ristiques du produit. Mais surtout, son expertise technique lui permet de parler le m\u00eame langage que les d\u00e9veloppeurs, et donc de comprendre et interpr\u00e9ter ce qu\u2019ils font. Indispensable pour ma\u00eetriser la gestion de cette \u00e9quipe tech !<\/li>\r\n \t<li><strong>Marketing :<\/strong> Les product owners poss\u00e8dent aussi un certain talent pour le marketing strat\u00e9gique. Un bon Product Owner doit toujours \u00eatre en veille et conna\u00eetre les nouvelles tendances du march\u00e9. Il conna\u00eet les bonnes pratiques actuelles et sera capable d\u2019\u00eatre force de proposition pour imaginer les \u00e9volutions pour son produit. Il comprend les attentes des utilisateurs et saura rapidement identifier les fonctionnalit\u00e9s les plus pertinentes pour le produit. En bon marketeur, il doit savoir se placer dans la peau du client et faire preuve d\u2019empathie.<\/li>\r\n \t<li><strong>Business :<\/strong> Enfin, le Product Owner ne peut pas passer \u00e0 c\u00f4t\u00e9 de l\u2019aspect \u201cbusiness\u201d de son r\u00f4le. Le PO doit toujours avoir conscience des objectifs commerciaux pour concevoir et d\u00e9velopper un produit qui sera vendu et approuv\u00e9 par les utilisateurs !<\/li>\r\n<\/ul>\r\n\u00c9videmment, le PO doit \u00eatre dot\u00e9 de quelques soft skills indispensables comme le management de projet, la rigueur ou la diplomatie pour <strong>travailler en \u00e9quipe<\/strong>. C\u2019est lui qui doit trancher entre diff\u00e9rentes options, en allant dans le sens de la maximisation de la valeur du produit.\r\n\r\nAussi, un bon <strong>sens de l\u2019organisation<\/strong> lui permettra de cr\u00e9er un produit coh\u00e9rent avec des it\u00e9rations adapt\u00e9es au rythme de l\u2019\u00e9quipe tech. Enfin, des qualit\u00e9s de bon communicant permettront de mener \u00e0 bien les s\u00e9ances de tests avec les utilisateurs et la transmission de leurs feedbacks \u00e0 l\u2019\u00e9quipe tech.\r\n<h2>Devenir Product Owner : quelle formation choisir ?<\/h2>\r\nTout comme pour le m\u00e9tier de Product Manager, il n\u2019existe pas de profil-type pour devenir Product Owner. Il n\u2019y a pas non plus de formation sp\u00e9cifique pour apprendre ce m\u00e9tier.\r\n\r\nLe PO doit \u00eatre capable de <strong>comprendre les besoins m\u00e9tiers<\/strong>, d\u2019adopter une vision business mais aussi d\u2019\u00e9changer avec les d\u00e9veloppeurs. Il peut donc avoir aussi bien un profil marketing strat\u00e9gique et se sp\u00e9cialiser dans le digital, ou poss\u00e9der un background digital au d\u00e9part et \u00e9voluer vers la gestion de projet. Par cons\u00e9quent, les \u00e9coles d\u2019ing\u00e9nieurs ou les \u00e9coles de commerce peuvent mener \u00e0 ce m\u00e9tier.\r\n\r\nBien souvent, dans les entreprises, il s\u2019agit d\u2019une personne technique qui migre vers le produit parce que c\u2019est un domaine qui l\u2019int\u00e9resse. Mais on voit aussi de plus en plus de profils plus Marketing \/ Business qui ont envie de travailler sur quelque chose de concret ou sur un projet plus technique dans les m\u00e9tiers du digital.\r\n\r\nCe sont deux types de profils totalement diff\u00e9rents mais finalement, au-del\u00e0 de la formation initiale, le m\u00e9tier de PO est la convergence de plusieurs comp\u00e9tences !\r\n\r\nPour celles et ceux qui souhaitent <strong>acqu\u00e9rir plus de comp\u00e9tences techniques<\/strong> et travailler sur la conception d\u2019un produit de A \u00e0 Z en \u00e9quipe, Le Wagon propose une <a href=\"https:\/\/www.lewagon.com\/fr\/web-development-course\">formation D\u00e9veloppement Web<\/a> en 9 semaines \u00e0 temps plein. Ce bootcamp est \u00e9galement disponible en 24 semaines \u00e0 temps partiel si vous souhaitez \u00eatre plus flexible, ou suivre cette formation en parall\u00e8le de votre activit\u00e9 actuelle. Si vous avez d\u00e9j\u00e0 un background en marketing ou en management de projet, ce parcours intensif va vous permettre d\u2019apprendre le D\u00e9veloppement Web et d\u2019avoir une premi\u00e8re exp\u00e9rience produit valorisante pour devenir Product Owner.\r\n<h2>Et pour quel salaire ?<\/h2>\r\nSelon le cabinet de recrutement digital Urban Linker, en \u00cele-de-France, un Product Owner junior gagne en moyenne entre 35-45k annuels. Cette r\u00e9mun\u00e9ration se situe entre 54-63k annuels pour un profil senior. Bien entendu, ces salaires peuvent varier si vous exercez ce m\u00e9tier dans une autre r\u00e9gion fran\u00e7aise ou \u00e0 l'\u00e9tranger.\r\n\r\nLes Product Owners ayant un background technique ont souvent un niveau de salaire un peu plus important. Et bien s\u00fbr, ces salaires peuvent varier si vous \u00eates Product Owner dans une autre r\u00e9gion fran\u00e7aise ou \u00e0 l\u2019\u00e9tranger.\r\n\r\nVous \u00eates passionn\u00e9 par le produit mais il vous manque quelques comp\u00e9tences tech pour d\u00e9velopper votre propre projet, rejoindre une startup en pleine expansion en tant que Product Owner, ou changer de job ? T\u00e9l\u00e9chargez le syllabus de notre <strong>formation D\u00e9veloppeur Web<\/strong> ci-dessous pour d\u00e9couvrir le programme en d\u00e9tails et en savoir plus sur nos alumni et notre communaut\u00e9 !\r\n\r\n<\/div>\r\n<\/div>\r\n<div class=\"col-12 col-md-6\">\r\n<h3 class=\"fs-20 mb-24 fw-bold\">Toutes les carri\u00e8res en D\u00e9veloppement Web<\/h3>\r\n<ul>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/blog.lewagon.com\/fr\/career\/metiers-tech-developpement-web-growth-marketing\/\"><span style=\"font-weight: 400;\">Growth Marketer<\/span><\/a><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/blog.lewagon.com\/fr\/career\/metiers-tech-developpement-web-developpeur-back-end\/\"><span style=\"font-weight: 400;\">D\u00e9veloppeur Back End<\/span><\/a><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/blog.lewagon.com\/fr\/career\/metiers-tech-developpement-web-ui-designer\/\"><span style=\"font-weight: 400;\">UI Designer<\/span><\/a><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/blog.lewagon.com\/fr\/career\/metiers-tech-developpement-web-developpeur-front-end\/\"><span style=\"font-weight: 400;\">D\u00e9veloppeur Front End<\/span><\/a><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/blog.lewagon.com\/fr\/career\/metiers-tech-developpement-web-product-manager\/\"><span style=\"font-weight: 400;\">Product Manager<\/span><\/a><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/blog.lewagon.com\/fr\/career\/metiers-tech-developpement-web-ux-designer\/\"><span style=\"font-weight: 400;\">UX Designer<\/span><\/a><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/blog.lewagon.com\/fr\/career\/metiers-tech-developpement-web-developpeur-full-stack\/\"><span style=\"font-weight: 400;\">D\u00e9veloppeur Full Stack<\/span><\/a><\/li>\r\n<\/ul>\r\n<\/div>","_contenu_de_larticle":"field_6412588b55814","titre_de_la_banniere":"","_titre_de_la_banniere":"field_6422eb732c237","paragraphe_de_la_banniere":"","_paragraphe_de_la_banniere":"field_6422ed834a968","intitule_du_bouton_de_la_banniere":"","_intitule_du_bouton_de_la_banniere":"field_6422ed934a969","lien_du_bouton_de_la_banniere":"","_lien_du_bouton_de_la_banniere":"field_6422eda54a96a","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Product Owner - Missions, Comp\u00e9tences, Formations et Salaire | Le Wagon<\/title>\n<meta name=\"description\" content=\"Comment devenir Product Owner ? 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