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Devenir UX Designer ? Tendances, Qualit\u00e9s, Besoins, Formations, Salaire d'une carri\u00e8re de UX Designer","_yoast_wpseo_title":"UX Designer - Fiche M\u00e9tier - R\u00f4le, Comp\u00e9tences, Formations Et Salaire | Le Wagon","contenu_de_larticle":"

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L\u2019UX Design, un enjeu majeur pour les marques<\/h2>\r\nL\u2019apparition du m\u00e9tier d'UX Designer est en lien direct avec l\u2019\u00e9volution du web et la naissance de nouveaux usages. Nous avons aujourd\u2019hui des interactions quotidiennes avec des interfaces en tout genre. De ce fait, la concurrence est rude entre les interfaces pour conqu\u00e9rir le c\u0153ur des utilisateurs.\r\n\r\nL\u2019optimisation des plateformes web et mobiles est donc devenue un enjeu majeur<\/strong> pour les marques. L'UX Designer, entre cr\u00e9ativit\u00e9 et strat\u00e9gie<\/strong>, est aujourd'hui l\u2019un des m\u00e9tiers les plus pris\u00e9s du digital.\r\n

Qu'est-ce que l\u2019UX ?<\/h2>\r\n

Qu\u2019est-ce que l\u2019exp\u00e9rience utilisateur ?<\/h3>\r\nAu sens large, l\u2019exp\u00e9rience utilisateur (User eXperience) englobe toutes les interactions entre un utilisateur final et une entreprise, ses services, ses produits et ses collaborateurs. L\u2019UX d\u00e9passe donc le cadre du d\u00e9veloppement d\u2019un produit digital.\r\n\r\nPour faire simple, l\u2019UX est essentielle parce qu\u2019elle consiste \u00e0 r\u00e9pondre aux besoins des utilisateurs. Elle vise \u00e0 fournir des exp\u00e9riences positives pour fid\u00e9liser les utilisateurs<\/strong> au produit ou \u00e0 la marque. Concevoir un site web avec une UX qui r\u00e9pond parfaitement aux \u00e9tapes du parcours utilisateur permet d\u2019apporter plus de valeur \u00e0 ses clients<\/strong> et, au final, d\u2019atteindre ses objectifs business.\r\n

Qu\u2019est-ce que le User eXperience (UX) Design ?<\/h3>\r\nSelon Don Norman, l\u2019inventeur de l\u2019expression \u201cexp\u00e9rience utilisateur\u201d, un produit est bien plus que juste le produit. C\u2019est un ensemble d\u2019exp\u00e9riences coh\u00e9rentes et int\u00e9gr\u00e9es. L\u2019UX Design a donc pour objectif de couvrir toutes les \u00e9tapes d\u2019utilisation du produit et de les imbriquer sans frictions.\r\n\r\nPar cons\u00e9quent, l\u2019UX Design englobe l\u2019interface utilisateur (UI) mais couvre aussi d\u2019autres champs. L\u2019UX Designer intervient sur l\u2019ensemble du processus de d\u00e9veloppement produit<\/strong>, parmi lesquels le branding, le design, l\u2019utilisabilit\u00e9 et les fonctionnalit\u00e9s.\r\n\r\nEn r\u00e9sum\u00e9, une bonne exp\u00e9rience utilisateur consiste \u00e0 combler les besoins des utilisateurs finaux dans leur contexte sp\u00e9cifique d\u2019utilisation du produit.\r\n\r\nL\u2019UX Designer travaille donc dans une logique centr\u00e9e utilisateur (ou \u201cuser-centric\u201d). Il s\u2019int\u00e9resse \u00e0 la fois au \"pourquoi\" (les motivations de l\u2019utilisateur \u00e0 adopter le produit), au \"quoi\" (ce que l\u2019utilisateur peut faire avec le produit) et au \"comment\" (les fonctionnalit\u00e9s et le design) de l\u2019utilisation du produit.\r\n

Quel est le r\u00f4le d\u2019un UX Designer ?<\/h2>\r\n

Identifier les principaux enjeux du produit ou de l\u2019interface web<\/h3>\r\nPremi\u00e8re \u00e9tape, les enjeux du projet ! L\u2019UX Designer doit mettre \u00e0 plat les enjeux du produit ou de l\u2019interface web<\/strong> qu\u2019il doit optimiser. On n\u2019optimise pas sans conna\u00eetre l\u2019objectif final !\r\n\r\nIdentifier les enjeux d\u00e8s le d\u00e9but lui permettra de mener des tests et des \u00e9tudes plus pr\u00e9cis avec les utilisateurs. Quel est l\u2019objectif final ? Quelles actions doivent mener les internautes pour y parvenir ? Que souhaite-on v\u00e9hiculer comme image ? Qu\u2019a-t-on envie de montrer ? Etc.\r\n

Mener des tests et des \u00e9tudes utilisateurs<\/h3>\r\nUne fois les enjeux identifi\u00e9s, il peut mener des tests utilisateurs. L\u2019id\u00e9e est d\u2019observer l\u2019interaction entre l\u2019utilisateur et l\u2019interface<\/strong>. Lorsque l\u2019on con\u00e7oit un produit ou un site web, on a notre propre vision des choses. Certaines actions peuvent nous sembler \u00e9videntes (en tant que concepteur-designer), beaucoup moins pour une personne qui d\u00e9couvre l\u2019interface pour la premi\u00e8re fois. Dans les \u00e9tudes utilisateurs, cela peut souvent \u00eatre repr\u00e9sent\u00e9 sous forme de persona : des profils d\u2019utilisateurs types selon leur pr\u00e9f\u00e9rence, exp\u00e9rience, fonction, \u00e2ge, etc.\r\n

R\u00e9aliser diff\u00e9rentes propositions de design utilisateur<\/h3>\r\nL\u2019UX Designer est avant tout charg\u00e9 de\u00a0r\u00e9aliser les mock-up et maquettes\u00a0pour permettre aux d\u00e9veloppeurs de cr\u00e9er la version finale de l\u2019interface. Il travaille en tant que chef de projet sur le design d\u2019une interface<\/strong> ou d\u2019un produit, qui peut \u00eatre d\u00e9j\u00e0 existante ou alors en construction.\r\n

Optimiser en continu l\u2019exp\u00e9rience utilisateur<\/h3>\r\nEn fonction de l\u2019orientation du projet, le Designer UX doit sans cesse proposer des pistes d\u2019optimisation<\/strong> pour affiner les choix graphiques. Ces propositions se font \u00e0 travers des maquettes pour dessiner l\u2019interface future, le Designer UX doit donc \u00eatre capable de prototyper une application<\/a> de mani\u00e8re autonome. Pour tester des nouvelles hypoth\u00e8ses graphiques, il peut utiliser des outils tels que l\u2019A\/B testing pour juger de la pertinence de ces choix.\r\n

UX Designers ou UI Designers : quelles diff\u00e9rences ?<\/h2>\r\nLes termes UX Designer et UI Designer<\/a> sont parfois utilis\u00e9s de fa\u00e7on interchangeable. Pourtant, les deux m\u00e9tiers recouvrent des r\u00e9alit\u00e9s tr\u00e8s diff\u00e9rentes. Dans un projet digital, l\u2019UX englobe tout ce qui rend possible une utilisation optimale du produit par l\u2019utilisateur final<\/strong>. Cela passe par une compr\u00e9hension fine des besoins utilisateurs puis par le d\u00e9veloppement de fonctionnalit\u00e9s et d\u2019une interface orient\u00e9s utilisateur.\r\n\r\n\u00c0 travers cette d\u00e9finition, il est clair que l\u2019UI (User Interface) est une des branches de l\u2019UX. C\u2019est m\u00eame son expression la plus visible puisqu\u2019elle concerne l\u2019interface utilisateur, c\u2019est-\u00e0-dire les \u00e9l\u00e9ments avec lesquels l\u2019utilisateur agit directement. En d\u00e9finitive, l\u2019UX Design couvre le sentiment g\u00e9n\u00e9ral li\u00e9 \u00e0 une exp\u00e9rience produit alors que l\u2019UI concerne plut\u00f4t l\u2019apparence de l\u2019interface et la fa\u00e7on dont elle fonctionne. Les deux m\u00e9tiers sont bien distincts, mais leur compl\u00e9mentarit\u00e9 est \u00e9vidente.\r\n\r\nLes designers UX analysent le parcours utilisateur dans son ensemble<\/strong> pour identifier des probl\u00e9matiques. Ensuite, ils imaginent comment le produit pourrait r\u00e9soudre ces probl\u00e9matiques. Enfin, ils cr\u00e9ent les maquettes qui serviront de colonne vert\u00e9brale pour le d\u00e9veloppement du produit.\r\n\r\nUne fois que l\u2019UX Designer a trac\u00e9 les contours du parcours utilisateur et \u00e9tabli le squelette du site ou de l\u2019application, les UI Designers prennent le relais. Ils prennent en charge les aspects visuels du parcours utilisateur<\/strong>, c\u2019est-\u00e0-dire les diff\u00e9rents \u00e9crans et points de contact. Leur r\u00f4le consiste \u00e0 rendre ce parcours possible et agr\u00e9able.\r\n

Quelles sont les comp\u00e9tences cl\u00e9s pour devenir UX Designer ?<\/h2>\r\nLe Designer UX a pour objectif de raconter des histoires<\/strong>, susciter des \u00e9motions \u00e0 travers du storytelling<\/strong>. Une exp\u00e9rience d\u2019utilisation parfaite doit faire na\u00eetre de l\u2019\u00e9motion chez l\u2019internaute. Son r\u00f4le est donc relativement strat\u00e9gique. Il prend en compte les attentes et besoins de l\u2019utilisateur, et doit par ailleurs rendre le site facile \u00e0 trouver, accessible, facile \u00e0 prendre en main, cr\u00e9dible, productif pour cr\u00e9er la confiance<\/strong>.\r\n