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devenir Product Manager ? Tendances, comp\u00e9tences, besoins, formations, salaire pour une carri\u00e8re de Product Manager","_yoast_wpseo_title":"Product Manager - Missions, Comp\u00e9tences, Formations et Salaire | Le Wagon","contenu_de_larticle":"<div class=\"row\">\r\n<div class=\"col-12 col-lg-8 container-content\">\r\n<h2>Quel est le r\u00f4le d\u2019un Product Manager ?<\/h2>\r\nApr\u00e8s quelques entretiens avec des PM, on peut pr\u00e9senter le Product Manager comme \u00e9tant charg\u00e9 du d\u00e9veloppement du produit. Sa mission est de d\u00e9finir le produit, <strong>de la vision \u00e0 la roadmap<\/strong>, en passant par la d\u00e9finition des nouvelles fonctionnalit\u00e9s. En bref, il est responsable du produit depuis la construction jusqu\u2019\u00e0 son lancement.\r\n\r\nLe Product Manager fonctionne \u00e0 deux vitesses. D\u2019un c\u00f4t\u00e9, il doit planifier des livraisons de fonctionnalit\u00e9s quotidiennes \/ hebdomadaires, et donc avoir une vision court terme. De l\u2019autre, il doit cr\u00e9er une roadmap produit pour les 6 \u00e0 24 prochains mois et avoir une vision long terme du produit. Il doit <strong>imaginer le produit de demain avec les ressources d\u2019aujourd\u2019hui<\/strong>. Son r\u00f4le s\u2019articule autour de plusieurs grandes missions :\r\n<ul>\r\n \t<li><strong>\u00c9tablir la strat\u00e9gie et le positionnement du produit :<\/strong> Le PM est charg\u00e9 de d\u00e9finir la strat\u00e9gie et le positionnement du produit. Il doit traduire la vision des fondateurs \u00e0 l'\u00e9quipe tech afin que les d\u00e9veloppeurs comprennent l'intention derri\u00e8re le produit ou sa nouvelle fonctionnalit\u00e9. Traduire la vision des fondateurs en strat\u00e9gie produit ce n\u2019est pas une mince affaire\u2026 Cela implique de faire de nombreuses recherches pour <strong>bien comprendre le march\u00e9<\/strong>, les clients et leurs probl\u00e9matiques.<\/li>\r\n \t<li><strong>Comprendre pour prioriser :<\/strong> La plupart du temps, les id\u00e9es (ou les \u201cfeatures request\u201d comme on dit dans le jargon des PM) ne manquent pas : du CEO aux \u00e9quipes internes, en passant par les clients, les propositions sont nombreuses. Cela peut aller d\u2019un bouton \u00e0 modifier \u00e0 un projet de plusieurs mois. Le r\u00f4le du PM est justement de <strong>comprendre chaque demande, et de les prioriser<\/strong>. L\u2019objectif n\u2019est pas de faire plaisir \u00e0 tout le monde, mais de choisir et les id\u00e9es qui augmenteront la satisfaction de l\u2019utilisateur final.<\/li>\r\n \t<li><strong>D\u00e9finir les prochaines fonctionnalit\u00e9s et g\u00e9rer chaque \u00e9tape de conception :<\/strong> Le Product Manager d\u00e9finit la roadmap produit selon les priorit\u00e9s d\u00e9finies lors de l\u2019\u00e9tape pr\u00e9c\u00e9dente. Il doit aussi avoir une tr\u00e8s bonne anticipation de l\u2019ampleur du projet. Cette responsabilit\u00e9 implique de <strong>conna\u00eetre les imp\u00e9ratifs techniques<\/strong> li\u00e9s au d\u00e9veloppement, \u00e0 la mise en production et \u00e0 la gestion des bugs d\u2019une nouveaut\u00e9. Il est imp\u00e9ratif de bien comprendre les caract\u00e9ristiques et les exigences n\u00e9cessaires pour livrer une fonctionnalit\u00e9. Mais pour faire cela, il n\u2019est pas seul : il est aid\u00e9 dans sa mission par des m\u00e9tiers tels que le Marketing, les Sales et les Tech. Et comme le dit Boris Paillard, co-fondateur du Wagon, \u201cLe r\u00f4le du Product Manager est d\u2019organiser ce travail et de faciliter la communication entre les diff\u00e9rentes \u00e9quipes\u201d.<\/li>\r\n \t<li><strong>Coordonner au quotidien les \u00e9quipes et les projets :<\/strong> M\u00eame si la roadmap produit est \u00e9tablie et d\u00e9finie sur plusieurs mois, le quotidien d\u2019un Product Manager est tr\u00e8s vari\u00e9. C\u2019est un \u00e9l\u00e9ment important dans une startup ou une \u00e9quipe Tech et peut donc \u00eatre tr\u00e8s sollicit\u00e9 ! Il doit pouvoir \u00eatre disponible, flexible et travailler en \u00e9troite collaboration avec diff\u00e9rentes \u00e9quipes pour recueillir du feedback et it\u00e9rer fr\u00e9quemment.<\/li>\r\n<\/ul>\r\nEn conclusion, le Product Manager est un peu le <strong>chef d\u2019orchestre du produit<\/strong>. Il est l\u00e0 pour faciliter le travail de chaque membre de l\u2019\u00e9quipe, s\u2019assurer que la roadmap produit est respect\u00e9e et que les fonctionnalit\u00e9s seront livr\u00e9es \u00e0 temps. Pour \u00eatre un bon Product Manager, il faut avoir une connaissance pratique et claire des diff\u00e9rents m\u00e9tiers de l\u2019\u00e9quipe tech et orchestrer le travail de cette \u00e9quipe. Mais quand on n\u2019a pas la chance d\u2019avoir une \u00e9quipe, comme \u00e7a peut \u00eatre le cas dans de petites entreprises, il faut \u00eatre un v\u00e9ritable \u201ccouteau-suisse\u201d.\r\n<h2>Product Manager et Product Owner : des m\u00e9tiers proches mais diff\u00e9rents<\/h2>\r\nParmi les m\u00e9tiers de la tech les plus pris\u00e9s, la distinction entre le Product Manager et le <a href=\"https:\/\/blog.lewagon.com\/fr\/career\/metiers-tech-developpement-web-product-owner\/\">Product Owner<\/a> n\u2019est pas forc\u00e9ment la plus \u00e9vidente.\r\n\r\nLe PO est responsable de la maximisation de la valeur du produit. Son r\u00f4le au quotidien est tr\u00e8s li\u00e9 au travail des \u00e9quipes de d\u00e9veloppement, auxquelles il est fortement int\u00e9gr\u00e9. Il assure la gestion du Product Backlog ainsi que le suivi des t\u00e2ches. Il \u00e9change en permanence avec les d\u00e9veloppeurs, l\u2019UX designer et les utilisateurs finaux.\r\n\r\nLe r\u00f4le du PM se situe davantage dans la strat\u00e9gie de l\u2019entreprise. Il cultive une <strong>vision \u00e0 long terme du produit<\/strong>. Certes, il intervient aussi dans le recueil des besoins utilisateurs et dans la planification de projet. Mais il est charg\u00e9 de <strong>coordonner diff\u00e9rents projets de d\u00e9veloppement du produit<\/strong>. Sa vision du produit est plus large et transversale. Il analyse en effet l\u2019influence du produit en interne sur les autres services de l\u2019entreprise, par exemple ses implications au niveau de la data et du marketing. Il a \u00e9galement un \u0153il sur l\u2019environnement externe : l\u2019\u00e9tat du march\u00e9, le contexte concurrentiel ou encore la veille technologique.\r\n\r\nPour r\u00e9sumer simplement, le Product Owner est plus un m\u00e9tier de terrain, alors que le Product Manager est plus <strong>strat\u00e9gique<\/strong>. Assez souvent, le poste de Product Manager est une \u00e9volution de carri\u00e8re possible pour un PO qui ma\u00eetrise bien les enjeux business.\r\n\r\nAutre diff\u00e9rence : le poste de PO est typique des m\u00e9thodologies agiles de d\u00e9veloppement. Le m\u00e9tier de PM peut tr\u00e8s bien exister dans des entreprises adoptant une approche plus traditionnelle du d\u00e9veloppement de produit digital.\r\n<h2>Quelles sont les comp\u00e9tences-cl\u00e9s pour un Product Manager ?<\/h2>\r\n<ul>\r\n \t<li><strong>Business :<\/strong> Le Product Manager a avant tout une vision \u201cbusiness\u201d, indispensable pour travailler sur le produit qui sera commercialis\u00e9. Il doit toujours avoir en t\u00eate les objectifs commerciaux pour concevoir et d\u00e9velopper un produit qui sera vendu et approuv\u00e9 par les clients !<\/li>\r\n \t<li><strong>Tech :<\/strong> Cela peut \u00eatre compliqu\u00e9 de d\u00e9finir un produit si vous ne savez pas comment celui-ci peut \u00eatre d\u00e9velopp\u00e9. Cela ne veut pas dire que le Product Manager doit \u00eatre le meilleur des d\u00e9veloppeurs, mais qu\u2019il doit \u00eatre capable de comprendre les \u00e9quipes tech. C\u2019est encore plus important au sein d\u2019une \u201cfeature team\u201d (\u00e9quipe agile et autonome sur le d\u00e9veloppement d\u2019une fonctionnalit\u00e9 produit) o\u00f9 les Product Managers passent plus de temps au jour le jour avec l'\u00e9quipe tech qu'avec n'importe qui d'autre dans l'entreprise.<\/li>\r\n \t<li><strong>UX :<\/strong> Enfin, le Product Manager est un peu comme la voix et les yeux de l'utilisateur. Il doit forc\u00e9ment avoir de bonnes connaissances de l'exp\u00e9rience utilisateur. Encore une fois, cela ne veut pas dire qu\u2019il faille imp\u00e9rativement \u00eatre un UX Designer ou un D\u00e9veloppeur exp\u00e9riment\u00e9 pour penser le produit. Le PM doit cependant tester le produit lui-m\u00eame et aller \u00e0 la rencontre des utilisateurs afin de r\u00e9colter de pr\u00e9cieuses informations. En bref, il faut avoir la meilleure vision de l\u2019utilisateur final tout en \u00e9tant tr\u00e8s en amont du produit.<\/li>\r\n<\/ul>\r\nEt bien s\u00fbr, dans Product Manager, il y a aussi la notion de... management. En effet, le PM va \u00eatre en <strong>relation avec diff\u00e9rentes \u00e9quipes<\/strong>, diff\u00e9rents profils et son r\u00f4le est de faire converger les avis et les id\u00e9es. Il doit \u00eatre un bon communicant, avoir l\u2019empathie n\u00e9cessaire pour \u00e9couter et prendre les bonnes d\u00e9cisions pour le produit ! Les softs skills sont tr\u00e8s importantes pour un PM.\r\n<h2>Comment devenir Product Manager ?<\/h2>\r\nComme beaucoup de nouveaux m\u00e9tiers dans la tech, il n\u2019y a pas de profil ou de carri\u00e8re type pour devenir Product Manager.\r\n\r\nVous ne trouverez d\u2019ailleurs probablement pas d'\u00e9coles ou de formations sp\u00e9cifiques pour apprendre le m\u00e9tier. Mais certaines exp\u00e9riences peuvent \u00eatre un bon tremplin pour acc\u00e9der \u00e0 ce job. Par exemple, un profil business aura d\u00e9j\u00e0 une bonne vision globale du march\u00e9, et un profil tech aura les connaissances n\u00e9cessaires pour comprendre et travailler avec des d\u00e9veloppeurs.\r\n\r\nPM est un m\u00e9tier pour lequel les profils avec de l'exp\u00e9rience sont privil\u00e9gi\u00e9s ! Alors pour compenser un manque d'exp\u00e9rience, il y a une solution : concevoir son propre produit. Par exemple celui qui vous fait r\u00eaver, qui vous amuse ou qui vous permettra de rejoindre la startup de vos r\u00eaves. Le tout est de d\u00e9montrer que vous avez une vision et une passion pour le produit. Au Wagon, les derni\u00e8res semaines de formation sont consacr\u00e9es \u00e0 la <strong>r\u00e9alisation d\u2019un projet en \u00e9quipe<\/strong>, une mani\u00e8re de d\u00e9velopper un premier produit pour les futurs Product Managers. Si vous avez un profil marketing ou business, cette <a href=\"https:\/\/www.lewagon.com\/fr\/web-development-course\">formation D\u00e9veloppement Web<\/a> vous permettra d'ailleurs d'acqu\u00e9rir les <strong>comp\u00e9tences techniques<\/strong> qui compl\u00e8teront parfaitement votre exp\u00e9rience pour exercer le m\u00e9tier de PM.\r\n<h2>Et pour quel salaire ?<\/h2>\r\nSelon le cabinet de recrutement digital Urban Linker, en \u00cele-de-France, un Product Manager junior gagne en moyenne entre 35-45k annuels. Cette r\u00e9mun\u00e9ration se situe entre 54-63k annuels pour un profil senior. \u00c9videmment, ces salaires peuvent varier si vous devenez Product Manager dans une autre r\u00e9gion fran\u00e7aise ou \u00e0 l\u2019\u00e9tranger.\r\n\r\nVous \u00eates passionn\u00e9(e) par le produit mais il vous manque quelques comp\u00e9tences tech pour d\u00e9velopper votre propre projet, rejoindre une startup en pleine expansion ou changer de job ? T\u00e9l\u00e9chargez le syllabus de notre <strong>formation D\u00e9veloppeur Web<\/strong> ci-dessous pour d\u00e9couvrir le programme en d\u00e9tails et en savoir plus sur nos alumni et notre communaut\u00e9 !\r\n\r\n<\/div>\r\n<\/div>\r\n<div class=\"col-12 col-md-6\">\r\n<h3 class=\"fs-20 mb-24 fw-bold\">Toutes les carri\u00e8res en D\u00e9veloppement Web<\/h3>\r\n<ul class=\"list-unstyled\">\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/blog.lewagon.com\/fr\/career\/metiers-tech-developpement-web-growth-marketing\/\"><span style=\"font-weight: 400;\">Growth Marketer<\/span><\/a><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/blog.lewagon.com\/fr\/career\/metiers-tech-developpement-web-developpeur-back-end\/\"><span style=\"font-weight: 400;\">D\u00e9veloppeur Back End<\/span><\/a><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/blog.lewagon.com\/fr\/career\/metiers-tech-developpement-web-ui-designer\/\"><span style=\"font-weight: 400;\">UI Designer<\/span><\/a><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/blog.lewagon.com\/fr\/career\/metiers-tech-developpement-web-developpeur-front-end\/\"><span style=\"font-weight: 400;\">D\u00e9veloppeur Front End<\/span><\/a><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/blog.lewagon.com\/fr\/career\/metiers-tech-developpement-web-ux-designer\/\"><span style=\"font-weight: 400;\">UX Designer<\/span><\/a><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/blog.lewagon.com\/fr\/career\/metiers-tech-developpement-web-product-owner\/\"><span style=\"font-weight: 400;\">Product Owner<\/span><\/a><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/blog.lewagon.com\/fr\/career\/metiers-tech-developpement-web-developpeur-full-stack\/\"><span style=\"font-weight: 400;\">D\u00e9veloppeur Full Stack<\/span><\/a><\/li>\r\n<\/ul>\r\n<\/div>","_contenu_de_larticle":"field_6412588b55814","titre_de_la_banniere":"","_titre_de_la_banniere":"field_6422eb732c237","paragraphe_de_la_banniere":"","_paragraphe_de_la_banniere":"field_6422ed834a968","intitule_du_bouton_de_la_banniere":"","_intitule_du_bouton_de_la_banniere":"field_6422ed934a969","lien_du_bouton_de_la_banniere":"","_lien_du_bouton_de_la_banniere":"field_6422eda54a96a","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Product Manager - Missions, Comp\u00e9tences, Formations et Salaire | Le Wagon<\/title>\n<meta name=\"description\" content=\"Comment devenir Product Manager ? 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