{"id":221235,"date":"2022-03-01T02:58:57","date_gmt":"2022-03-01T01:58:57","guid":{"rendered":"https:\/\/blog.lewagon.com\/non-classifiee\/exemple-plan-de-taggage\/"},"modified":"2023-04-24T00:50:29","modified_gmt":"2023-04-23T22:50:29","slug":"exemple-plan-de-taggage","status":"publish","type":"post","link":"https:\/\/blog.lewagon.com\/fr\/skills\/exemple-plan-de-taggage\/","title":{"rendered":"Comment cr\u00e9er un plan de taggage (+ exemple)"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>Gil, Lead Data Analyst chez Aircall, partage son mod\u00e8le de plan de taggage et vous explique comment le remplir colonne par colonne.<\/p>\n","protected":false},"author":1,"featured_media":221236,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[142],"type_de_post":[],"post-format":[],"class_list":["post-221235","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-skills","tag-data-fr"],"acf":[],"acfml_non_translatable_locations":null,"_wp_attached_file":null,"_wp_attachment_metadata":null,"wpml_media_processed":null,"_elementor_inline_svg":null,"_elementor_source_image_hash":null,"_wp_attachment_image_alt":null,"_msc":null,"_elementor_is_screenshot":null,"_wp_attachment_context":null,"_oembed_4f1dc266c1e5b199d2e3668569863d35":null,"_wp_attachment_backup_sizes":null,"description_courte_du_cours":null,"_description_courte_du_cours":null,"sujets":null,"_sujets":null,"niveau":null,"_niveau":null,"duree":null,"_duree":null,"lien_externe_du_cours":null,"_lien_externe_du_cours":null,"_g_feedback_shortcode_8e54bebc0966bf7f9290fee5ef5e57c8a8c597c6":null,"_g_feedback_shortcode_atts_8e54bebc0966bf7f9290fee5ef5e57c8a8c597c6":null,"elementor_font_files":null,"elementor_font_face":null,"_elementor_location":null,"_elementor_priority":null,"_elementor_code":null,"_elementor_extra_options":null,"date_de_levent":null,"_date_de_levent":null,"heure_de_debut_de_levent":null,"_heure_de_debut_de_levent":null,"heure_de_fin_de_levent":null,"_heure_de_fin_de_levent":null,"time_zone":null,"_time_zone":null,"description_de_levent":null,"_description_de_levent":null,"format_du_cours":null,"_format_du_cours":null,"pre-requis":null,"_pre-requis":null,"langue_de_levent":null,"_langue_de_levent":null,"lien_externe_de_levent":null,"_lien_externe_de_levent":null,"_yoast_wpseo_primary_tag_events":null,"lieu_de_levent":null,"_lieu_de_levent":null,"_menu_item_type":null,"_menu_item_menu_item_parent":null,"_menu_item_object_id":null,"_menu_item_object":null,"_menu_item_target":null,"_menu_item_classes":null,"_menu_item_xfn":null,"_menu_item_url":null,"_omapi_type":null,"_omapi_ids":null,"_omapi_enabled":null,"_yoast_wpseo_content_score":null,"_pll_strings_translations":null,"_yoast_wpseo_primary_post_tag":"","_yoast_wpseo_primary_type_de_post":"","_yoast_wpseo_primary_post-format":"","_oembed_e607e81f61090d85eabdabc743a27470":null,"_oembed_196c62ccee9fda191cd6fa5f568ddc05":null,"_oembed_6b5f28c0de48cbf3a2ad766be5eb3b30":null,"_oembed_082c4292f4cd0dedc40ae746a899501c":null,"om_disable_all_campaigns":null,"wpil_sync_report3":"1","_yoast_wpseo_focuskw":null,"_yoast_wpseo_linkdex":null,"_yoast_wpseo_opengraph-title":"Plan de taggage : un exemple et son tutoriel","_yoast_wpseo_opengraph-description":"Gil Marlard, Lead Data Analyst chez Aircall, partage son mod\u00e8le de plan de taggage et vous explique comment le remplir.","_yoast_wpseo_twitter-title":"Plan de taggage : un exemple et son tutoriel","_yoast_wpseo_twitter-description":"Gil Marlard, Lead Data Analyst chez Aircall, partage son mod\u00e8le de plan de taggage et vous explique comment le remplir.","wpil_links_inbound_internal_count":"0","wpil_links_inbound_internal_count_data":[],"wpil_links_outbound_internal_count":"0","wpil_links_outbound_internal_count_data":[],"wpil_links_outbound_external_count":"5","wpil_links_outbound_external_count_data":[{"__PHP_Incomplete_Class_Name":"Wpil_Model_Link","link_id":0,"url":"https:\/\/www.emil.school\/programmes\/tracking-product-analytics","host":"emil.school","internal":false,"post":null,"anchor":"Tracking et Product Analytics","added_by_plugin":false,"location":"content"},{"__PHP_Incomplete_Class_Name":"Wpil_Model_Link","link_id":0,"url":"https:\/\/docs.google.com\/spreadsheets\/d\/1C8qSpRMFSI1T6Ca7ULqraeHclmHM9tdTxFrDizTHQ7I\/edit#gid=1103494395","host":"docs.google.com","internal":false,"post":null,"anchor":"t\u00e9l\u00e9charger gratuitement ici.","added_by_plugin":false,"location":"content"},{"__PHP_Incomplete_Class_Name":"Wpil_Model_Link","link_id":0,"url":"https:\/\/www.emil.school\/articles\/plan-de-taggage","host":"emil.school","internal":false,"post":null,"anchor":"cet article","added_by_plugin":false,"location":"content"},{"__PHP_Incomplete_Class_Name":"Wpil_Model_Link","link_id":0,"url":"https:\/\/www.emil.school\/articles\/indicateurs-performance-entreprise","host":"emil.school","internal":false,"post":null,"anchor":"article d\u2019introduction aux indicateurs cl\u00e9s de performance","added_by_plugin":false,"location":"content"},{"__PHP_Incomplete_Class_Name":"Wpil_Model_Link","link_id":0,"url":"https:\/\/www.emil.school\/programmes\/tracking-product-analytics","host":"emil.school","internal":false,"post":null,"anchor":"formation Tracking &amp; Product Analytics","added_by_plugin":false,"location":"content"}],"wpil_sync_report2_time":"2023-08-11T09:31:39+00:00","gnpub_modified_count":null,"_encloseme":"1","_jetpack_memberships_contains_paid_content":null,"_oembed_df252bc3f21e94e550790f0a26013d33":null,"_oembed_7c25793225e5877909b9566a95c01f07":null,"_oembed_time_7c25793225e5877909b9566a95c01f07":null,"_oembed_c035311b2d37111892bc6336ad75c1a7":null,"_oembed_time_c035311b2d37111892bc6336ad75c1a7":null,"_yoast_wpseo_focuskw_text_input":"","_yoast_wpseo_opengraph-image":"https:\/\/blog.lewagon.com\/wp-content\/uploads\/2023\/03\/62879aa91eb7086f58485394_markus-spiske-hvSr_CVecVI-unsplash-scaled.jpeg","_yoast_wpseo_twitter-image":"https:\/\/blog.lewagon.com\/wp-content\/uploads\/2023\/03\/62879aa91eb7086f58485394_markus-spiske-hvSr_CVecVI-unsplash-scaled.jpeg","_bnitk_mfd_meta-robots-noindex":null,"_yoast_wpseo_meta-robots-noindex":null,"_bnitk_mfd_meta-robots-nofollow":null,"_yoast_wpseo_meta-robots-nofollow":null,"_oembed_9b38dff8e9475b390d223d1a13735d6e":null,"_oembed_09b03dce1da57707d8b400d6ead6cfea":null,"_oembed_time_09b03dce1da57707d8b400d6ead6cfea":null,"_oembed_761875ecd5d7c814e779a8a1669e3078":null,"_oembed_time_761875ecd5d7c814e779a8a1669e3078":null,"_oembed_60128998417fdcbaac97a635f5785efd":null,"_oembed_time_60128998417fdcbaac97a635f5785efd":null,"_oembed_bbc2c908fc7e611d82dce88119dc4350":null,"_oembed_time_bbc2c908fc7e611d82dce88119dc4350":null,"_oembed_5ada75a4373349f7b136423290505b3a":null,"_oembed_time_5ada75a4373349f7b136423290505b3a":null,"_oembed_086373a651e90a4eb1279fa1f945472c":null,"_oembed_time_086373a651e90a4eb1279fa1f945472c":null,"_wpml_post_translation_editor_native":null,"_oembed_5e24c29ce369f6b80c9eeec04f14665b":null,"_oembed_time_5e24c29ce369f6b80c9eeec04f14665b":null,"_oembed_8c3e7085f10b7c0fc5520e72277d797b":null,"_oembed_time_8c3e7085f10b7c0fc5520e72277d797b":null,"_oembed_1489782c3c8ef26605b6876b88f7bdda":null,"_oembed_time_1489782c3c8ef26605b6876b88f7bdda":null,"_oembed_0a3d659fc8de333aa903ab0b56018d23":null,"_oembed_time_0a3d659fc8de333aa903ab0b56018d23":null,"_oembed_d1585e059963c7dbe1909a198f64637b":null,"_oembed_da273c5e4d4993b38963204fa3018b68":null,"_oembed_time_da273c5e4d4993b38963204fa3018b68":null,"_oembed_a5e2c70342e4f17e48253b0a60b76258":null,"_oembed_time_a5e2c70342e4f17e48253b0a60b76258":null,"_oembed_83c8f84c43191797360817ecdc633650":null,"_oembed_time_83c8f84c43191797360817ecdc633650":null,"_oembed_e105b3463a1e23321ff3d1a9daf4ce77":null,"_oembed_1692f2329443bc1b18fc320e0d77cb4e":null,"_yoast_wpseo_schema_article_type":null,"_oembed_02bf1d274545a46fdad44828db802e9b":null,"_oembed_483efee027379bb1099137e135e60619":null,"_oembed_time_483efee027379bb1099137e135e60619":null,"_oembed_d9e3a2e55472c308a6d4f95f9859d57c":null,"_oembed_time_d9e3a2e55472c308a6d4f95f9859d57c":null,"_oembed_14a773041d4083fdc540105ccc635e1f":null,"_oembed_time_14a773041d4083fdc540105ccc635e1f":null,"_oembed_fd2c0295b311b878f43def139f693291":null,"_oembed_time_fd2c0295b311b878f43def139f693291":null,"_oembed_9e88339a75e081aa4aa002ac43b5917e":null,"_oembed_time_9e88339a75e081aa4aa002ac43b5917e":null,"_oembed_e58b2264fd34411178c5aead6e76fc0e":null,"_oembed_time_e58b2264fd34411178c5aead6e76fc0e":null,"_oembed_bddf29494cd341c273d2f25802785f3a":null,"_oembed_time_bddf29494cd341c273d2f25802785f3a":null,"_oembed_9fdc7ffbd7d1c456cb57323136bcf86d":null,"_oembed_time_9fdc7ffbd7d1c456cb57323136bcf86d":null,"_oembed_6882adf1f7ba34c40d8abda49c078862":null,"_oembed_time_6882adf1f7ba34c40d8abda49c078862":null,"_oembed_42ae0b6a999f98ed81c86edf9b80d360":null,"_oembed_time_42ae0b6a999f98ed81c86edf9b80d360":null,"_oembed_f4dcff6ba8f84f09cade790420ba4d80":null,"_oembed_time_f4dcff6ba8f84f09cade790420ba4d80":null,"_oembed_25071af9d5ecd73a9356fe5704bba4d8":null,"_oembed_time_25071af9d5ecd73a9356fe5704bba4d8":null,"_oembed_a86728f5efc0ca0642006bbb96f843cc":null,"_oembed_time_a86728f5efc0ca0642006bbb96f843cc":null,"_oembed_d7b5055b785ef8a0cf22c87d024bf2a4":null,"_oembed_time_d7b5055b785ef8a0cf22c87d024bf2a4":null,"_oembed_6a73e101cae7c3452b00a72cf0fc9b22":null,"_oembed_time_6a73e101cae7c3452b00a72cf0fc9b22":null,"_oembed_0aef478f0830cc2e857b9a150a7f763a":null,"_oembed_time_0aef478f0830cc2e857b9a150a7f763a":null,"_oembed_d1a3bdcdf10e4859560b01d910ad1120":null,"_oembed_time_d1a3bdcdf10e4859560b01d910ad1120":null,"_oembed_05ef2af36a31586761b7311d393d1df4":null,"_oembed_time_05ef2af36a31586761b7311d393d1df4":null,"_oembed_ed00fe1690bb2e86f1eb06acfe8a13e7":null,"_oembed_time_ed00fe1690bb2e86f1eb06acfe8a13e7":null,"_oembed_59ffcbf71f633752ca4f26b3b4a544c9":null,"_oembed_time_59ffcbf71f633752ca4f26b3b4a544c9":null,"_oembed_a7b688611478922544f14672fda18461":null,"_oembed_time_a7b688611478922544f14672fda18461":null,"_oembed_266f9a151e3a09eeee918af2d28fd24f":null,"_oembed_time_266f9a151e3a09eeee918af2d28fd24f":null,"_oembed_9f52726dd229470e47d40ff0c8aeb5f8":null,"_oembed_time_9f52726dd229470e47d40ff0c8aeb5f8":null,"_oembed_5547f713058fed19783e0533ce393a31":null,"_oembed_time_5547f713058fed19783e0533ce393a31":null,"_oembed_68ff8dd20e77e109ad084c2252ca040d":null,"_oembed_time_68ff8dd20e77e109ad084c2252ca040d":null,"_oembed_819f09a569080db91bf5dadda0a30d9f":null,"_oembed_time_819f09a569080db91bf5dadda0a30d9f":null,"_oembed_4fc081fbdf0afd05a624ba852a63e133":null,"_oembed_time_4fc081fbdf0afd05a624ba852a63e133":null,"_oembed_d66baf1301b99db8b19a0924319cf03e":null,"_oembed_time_d66baf1301b99db8b19a0924319cf03e":null,"_oembed_14a5f80e3eef4903e482b0ef3799659e":null,"_oembed_time_14a5f80e3eef4903e482b0ef3799659e":null,"_oembed_c24c715adb3853482526a794a5f3c3bb":null,"_oembed_time_c24c715adb3853482526a794a5f3c3bb":null,"_oembed_9c493e098be2852715cc990b6e6243f3":null,"_oembed_time_9c493e098be2852715cc990b6e6243f3":null,"_oembed_b60b7e3028d326711916099f54e986fa":null,"_oembed_time_b60b7e3028d326711916099f54e986fa":null,"_oembed_5283e19fcec44e632de8d436d46ec2f7":null,"_oembed_time_5283e19fcec44e632de8d436d46ec2f7":null,"_oembed_057692cb4479cf5c77363896a28db44f":null,"_oembed_time_057692cb4479cf5c77363896a28db44f":null,"_oembed_e8cb0f41d141fe5eb9d69fc32a98cd72":null,"_oembed_time_e8cb0f41d141fe5eb9d69fc32a98cd72":null,"_oembed_75dcbca80ec1829a77578390fae8fa56":null,"_oembed_time_75dcbca80ec1829a77578390fae8fa56":null,"_oembed_e49318dfeabd5f16d7967e2fcc746fbd":null,"_oembed_time_e49318dfeabd5f16d7967e2fcc746fbd":null,"_oembed_76116b03fe5a013341210d278021184b":null,"_oembed_time_76116b03fe5a013341210d278021184b":null,"_oembed_6c81e1c9b634b5066fb37aaccfd71053":null,"_oembed_time_6c81e1c9b634b5066fb37aaccfd71053":null,"_oembed_abbc1aa97e554f334c2ce25f0d883702":null,"_oembed_time_abbc1aa97e554f334c2ce25f0d883702":null,"_oembed_ba421363b36dd97c087665d5025396cf":null,"_oembed_time_ba421363b36dd97c087665d5025396cf":null,"_oembed_a98f236eb48eb9cd4ede7f319e9cfbc7":null,"_oembed_time_a98f236eb48eb9cd4ede7f319e9cfbc7":null,"_oembed_d61fec7d73397687995fec8d7bd9852f":null,"_oembed_time_d61fec7d73397687995fec8d7bd9852f":null,"_oembed_2e9e46a0176fe90e49cc5fff32ac6912":null,"_oembed_time_2e9e46a0176fe90e49cc5fff32ac6912":null,"_oembed_8a304f49b3aa1c3eec8d0b0577e05e3d":null,"_oembed_time_8a304f49b3aa1c3eec8d0b0577e05e3d":null,"_oembed_ad30824ca1e37cffdad2dbce46c4998a":null,"_oembed_time_ad30824ca1e37cffdad2dbce46c4998a":null,"_oembed_6c3dacc8273d4877c65378c1f324c9cc":null,"_oembed_time_6c3dacc8273d4877c65378c1f324c9cc":null,"_oembed_1d0e7d3c6d826ca1e56a24218abba6f2":null,"_oembed_time_1d0e7d3c6d826ca1e56a24218abba6f2":null,"_oembed_50929cd1300f7cdee57e6e5451afb186":null,"_oembed_time_50929cd1300f7cdee57e6e5451afb186":null,"_oembed_72dc139d079681a2c3d759a86af48ccc":null,"_oembed_time_72dc139d079681a2c3d759a86af48ccc":null,"_oembed_d359fdb1fa5da9e62dd3505937f46fb6":null,"_oembed_time_d359fdb1fa5da9e62dd3505937f46fb6":null,"_oembed_589d6065ccac39334963be5bd8656631":null,"_oembed_time_589d6065ccac39334963be5bd8656631":null,"_oembed_715be02b6ebadc1be6dd638a57d01eb7":null,"_oembed_time_715be02b6ebadc1be6dd638a57d01eb7":null,"_oembed_f5139a9df267d3aa532f5b56409c90b0":null,"_oembed_time_f5139a9df267d3aa532f5b56409c90b0":null,"_oembed_3d9a26be229b27005ca74596fb62cc08":null,"_oembed_time_3d9a26be229b27005ca74596fb62cc08":null,"_oembed_a7d6f0ce79de685fc6f7f4d447e15468":null,"_oembed_time_a7d6f0ce79de685fc6f7f4d447e15468":null,"_oembed_20849479e832b5312335e3086c5f972b":null,"_oembed_time_20849479e832b5312335e3086c5f972b":null,"_oembed_2be4d392f66846deb7624c1bf3bc293e":null,"_oembed_time_2be4d392f66846deb7624c1bf3bc293e":null,"_oembed_9bcf546ec292041d23df28a719840688":null,"_oembed_time_9bcf546ec292041d23df28a719840688":null,"_oembed_0858ffd7404bcd7d82896f942481fe63":null,"_oembed_time_0858ffd7404bcd7d82896f942481fe63":null,"_oembed_4a2dd0ecf082a7c7d82731c06a644799":null,"_oembed_time_4a2dd0ecf082a7c7d82731c06a644799":null,"_oembed_8a1e46bc730cb21c1085d157ae6fa8b6":null,"_oembed_time_8a1e46bc730cb21c1085d157ae6fa8b6":null,"_oembed_cae7deb931d75f809e459e912e71429a":null,"_oembed_time_cae7deb931d75f809e459e912e71429a":null,"_oembed_6fcb4f8ab72abccda75674f71a946f97":null,"_oembed_time_6fcb4f8ab72abccda75674f71a946f97":null,"_oembed_7f0bfd584f844117a64fe73d83b43245":null,"_oembed_time_7f0bfd584f844117a64fe73d83b43245":null,"_oembed_d0aea105cffdf6e004979cf1e4f51e96":null,"_oembed_time_d0aea105cffdf6e004979cf1e4f51e96":null,"_oembed_e53b85b8766b3dc91338f6c1b95a2541":null,"_oembed_time_e53b85b8766b3dc91338f6c1b95a2541":null,"_oembed_48832be87b763046d232c1f2b5ac5fb3":null,"_oembed_time_48832be87b763046d232c1f2b5ac5fb3":null,"_oembed_32a9a34fcf91c466be9a08e1dba3c84e":null,"_oembed_time_32a9a34fcf91c466be9a08e1dba3c84e":null,"_oembed_fb50b2dc07acfa2418f00cdc2ad4c4c2":null,"_oembed_time_fb50b2dc07acfa2418f00cdc2ad4c4c2":null,"_oembed_3089e1d62f944a73b38c996e49abd2fc":null,"_oembed_time_3089e1d62f944a73b38c996e49abd2fc":null,"_oembed_1ecc99e75cf5d001c8da4f4d600703a8":null,"_oembed_time_1ecc99e75cf5d001c8da4f4d600703a8":null,"_oembed_b9c03ca24b382c17966861d251dc3b8d":null,"_oembed_time_b9c03ca24b382c17966861d251dc3b8d":null,"_wp_trash_meta_status":null,"_wp_trash_meta_time":null,"_wp_desired_post_slug":null,"_oembed_031755ba22f2b639d88c78254a99ff39":null,"_oembed_time_031755ba22f2b639d88c78254a99ff39":null,"description_de_la_ressource":null,"_description_de_la_ressource":null,"titre_du_fichier":null,"_titre_du_fichier":null,"_edit_last":"1","_edit_lock":"1682290110:1","_wp_old_slug":null,"_top_nav_excluded":null,"_cms_nav_minihome":null,"inline_featured_image":null,"_yoast_wpseo_estimated-reading-time-minutes":"0","_yoast_wpseo_wordproof_timestamp":"","_wpml_media_duplicate":"1","_thumbnail_id":"221236","_wpml_media_featured":"1","_wpml_word_count":"{\"total\":1013,\"to_translate\":{\"en\":1013,\"de\":1013,\"ja\":1013,\"pt-br\":1013,\"es\":1013}}","_last_translation_edit_mode":null,"_last_editor_used_jetpack":"classic-editor","_elementor_edit_mode":null,"_elementor_template_type":null,"_wp_page_template":"default","_elementor_page_settings":null,"_elementor_data":null,"_elementor_page_assets":[],"_elementor_version":null,"_elementor_pro_version":null,"_elementor_elements_default_values":null,"_elementor_css":null,"_elementor_source":null,"_elementor_conditions":null,"_wpml_location_migration_done":null,"_elementor_controls_usage":null,"_elementor_screenshot_failed":null,"_elementor_screenshot":null,"_elementor_popup_display_settings":null,"_yoast_wpseo_primary_category":"","_wp_old_date":null,"_elementor_template_widget_type":null,"_icl_lang_duplicate_of":null,"_yoast_wpseo_metadesc":"Gil Marlard, Lead Data Analyst chez Aircall, partage son mod\u00e8le de plan de taggage et vous explique comment le remplir.","_yoast_wpseo_title":"Plan de taggage : un exemple et son tutoriel","contenu_de_larticle":"Vous souhaitez mettre en place un plan de taggage mais vous ne savez pas o\u00f9 commencer ? Vous \u00eates au bon endroit !\r\n\r\nJe suis Gil Marlard, Lead Data Analyst Product chez Aircall, et co-auteur du programme <a href=\"https:\/\/www.emil.school\/programmes\/tracking-product-analytics\" target=\"_blank\" rel=\"noopener\">Tracking et Product Analytics<\/a> chez Emil.\r\n\r\nJ\u2019ai pr\u00e9par\u00e9 pour vous un mod\u00e8le Google Sheet de plan de taggage, que je vous propose de <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1C8qSpRMFSI1T6Ca7ULqraeHclmHM9tdTxFrDizTHQ7I\/edit#gid=1103494395\" target=\"_blank\" rel=\"noopener\">t\u00e9l\u00e9charger gratuitement ici.<\/a>\r\n\r\nCet article vous explique pas \u00e0 pas comment remplir ce document.\u00c0 la fin de votre lecture, vous aurez compris comment approcher votre premier plan de taggage.\r\n<h2>Un plan de taggage, qu\u2019est-ce que c\u2019est ?<\/h2>\r\nComme je l\u2019expliquais dans <a href=\"https:\/\/www.emil.school\/articles\/plan-de-taggage\" target=\"_blank\" rel=\"noopener\">cet article<\/a>, le plan de taggage est un document, g\u00e9n\u00e9ralement un tableur Excel ou Google Sheets, qui identifie tous les \u00e9v\u00e9nements que vous souhaitez traquer et comment vous allez le faire. C\u2019est un document unique, partag\u00e9 par diff\u00e9rentes \u00e9quipes : il doit donc \u00eatre tr\u00e8s clair.\r\n\r\nPar exemple, dans une logique d\u2019acquisition, je veux mesurer le nombre d\u2019utilisateurs qui s\u2019enregistrent sur mon site. Je d\u00e9finis alors un \u00e9v\u00e9nement <em>sign_up<\/em>, d\u00e9clench\u00e9 par l\u2019envoi du formulaire, et qui remonte l\u2019ID de l\u2019utilisateur, son nom, son e-mail, la date de l\u2019\u00e9v\u00e9nement, son pays et sa m\u00e9thode d\u2019inscription.\r\n\r\nPour mettre en place un plan de taggage performant, je vous conseille de suivre ces 4 \u00e9tapes :\r\n<ol>\r\n \t<li>D\u00e9finissez les besoins et les indicateurs cibles<\/li>\r\n \t<li>Structurez le process de tracking : quels outils seront utilis\u00e9s, qui sera responsable du maintien dans le temps...<\/li>\r\n \t<li>Formalisez le plan de taggage, c\u2019est justement ce que nous allons voir dans cet article ! L\u2019avantage de passer par ce document est \u00e0 la fois de a) replacer ces \u00e9v\u00e9nements dans leur contexte strat\u00e9gique et b) d\u2019aligner les \u00e9quipes, quant \u00e0 la signification de la data<\/li>\r\n<\/ol>\r\n<ol start=\"4\">\r\n \t<li>Recettez le plan de taggage : v\u00e9rifiez que les tags param\u00e9tr\u00e9s remontent bien les bonnes informations.<\/li>\r\n<\/ol>\r\nL\u2019avantage de passer par ce document est \u00e0 la fois :\r\n<ul>\r\n \t<li>de replacer ces \u00e9v\u00e9nements dans leur contexte strat\u00e9gique<\/li>\r\n \t<li>d\u2019aligner les \u00e9quipes, quant \u00e0 la signification de la data<\/li>\r\n<\/ul>\r\nPassons au vif du sujet : l\u2019exemple de plan de taggage.\r\n<h2>1er onglet de l\u2019exemple de plan de taggage : KPI framework<\/h2>\r\nCommencez par d\u00e9finir les KPIS de chaque \u00e9tape du framework AARRR.Si vous n\u2019\u00eates pas familier avec cette m\u00e9thode, voici notre <a href=\"https:\/\/www.emil.school\/articles\/indicateurs-performance-entreprise\" target=\"_blank\" rel=\"noopener\">article d\u2019introduction aux indicateurs cl\u00e9s de performance<\/a>.\r\n\r\nVous pourrez ensuite revenir sur le tableau et compl\u00e9ter les colonnes suivantes :\r\n<ul>\r\n \t<li>Colonne A - <em>Goal<\/em> : l\u2019\u00e9tape du framework AARRR concern\u00e9e.<\/li>\r\n \t<li>Colonne B - <em>Business hypothesis<\/em> : ce que cette \u00e9tape implique, ce que vous allez chercher \u00e0 prouver.<\/li>\r\n \t<li>Colonne C - <em>KPI<\/em> : les indicateurs-cl\u00e9s de votre \u00e9tape.<\/li>\r\n \t<li>Colonne D - <em>Calculation :<\/em> la formule pour calculer chaque indicateur.<\/li>\r\n \t<li>Colonne E - <em>Event name<\/em> : entrez ici le nom de l\u2019\u00e9v\u00e9nement que vous voulez traquer. Limitez les caract\u00e8res sp\u00e9ciaux et les espaces, que vous pouvez remplacer par underscore, ainsi que les majuscules.<\/li>\r\n \t<li>Colonne F - <em>Definition<\/em> : d\u00e9crivez l\u2019\u00e9v\u00e9nement en expliquant quelle action est r\u00e9alis\u00e9e par l\u2019utilisateur pour le d\u00e9clencher.<\/li>\r\n<\/ul>\r\n<h2>2e onglet de l\u2019exemple de plan de taggage : Tracking Plan<\/h2>\r\nPassons au deuxi\u00e8me onglet qui est en fait le c\u0153ur du r\u00e9acteur : le plan de tracking.\r\n\r\nIci, vous allez d\u00e9finir les \u00e9v\u00e9nements et leurs sp\u00e9cificit\u00e9s qui vous permettront de suivre vos indicateurs AARRR.\r\n\r\nColonne A - <em>Status<\/em> : est-ce que le tracking a \u00e9t\u00e9 mis en place ?\r\n\r\nColonne B - <em>Event name<\/em> : celui que vous avez indiqu\u00e9 dans l\u2019onglet 1.\r\n\r\nColonne C - <em>Event description<\/em> : celle que vous avez indiqu\u00e9e dans l\u2019onglet 1.\r\n\r\nColonne D - <em>Source<\/em> : l\u2019\u00e9v\u00e9nement se d\u00e9roule-t-il c\u00f4t\u00e9 client ou c\u00f4t\u00e9 serveur ? En plus simple : sur votre application ou sur une application externe comme votre site web ? Vous pouvez m\u00eame \u00eatre plus pr\u00e9cis et ajouter une colonne en citant la plateforme que vous utiliserez, par exemple Google Analytics ou Amplitude.\r\n\r\nColonne E - <em>Property name<\/em> : les propri\u00e9t\u00e9s remont\u00e9es lors de la r\u00e9alisation de l\u2019\u00e9v\u00e9nement, par exemple l\u2019identifiant de l\u2019utilisateur, son email, son pays et son canal d\u2019origine.\r\n\r\nColonne F - <em>Property description<\/em> : vous pouvez pr\u00e9ciser la signification des propri\u00e9t\u00e9s qui ne parlent pas d\u2019elles-m\u00eames. Par exemple, d\u00e9taillez <em>user_type<\/em>, mais pas <em>first_name<\/em>.\r\n\r\nColonne G - <em>Data Type<\/em> : sous quel format la propri\u00e9t\u00e9 sera-t-elle remont\u00e9e ? Au choix :\r\n<ul>\r\n \t<li>string : texte<\/li>\r\n \t<li>enum : chiffres et nombres<\/li>\r\n \t<li>unix timestamp : date au format UNIX<\/li>\r\n \t<li>boolean : vrai ou faux<\/li>\r\n<\/ul>\r\nColonne H - Expected Values : le type de r\u00e9ponse que vous attendez, par exemple si votre propri\u00e9t\u00e9 est <em>registration_method<\/em>, vous pourriez avoir \u201cFacebook, Google, Email\u201d dans cette colonne. Ce champ n\u2019est pas obligatoire.\r\n\r\nJe vous conseille \u00e9galement d\u2019ajouter une colonne Commentaires en cas de doute. Par exemple, un \u00e9v\u00e9nement doit-il \u00eatre traqu\u00e9 comme clic ou comme compl\u00e9tion d\u2019un process ? Vous aurez ainsi la question en t\u00eate quand vous \u00e9changerez avec votre \u00e9quipe.\r\n<h2>Que dois-je faire de mon exemple de plan de taggage maintenant ?<\/h2>\r\nIl est d\u00e9sormais temps de param\u00e9trer vos \u00e9v\u00e9nements dans les outils ad\u00e9quats. Vous pouvez ensuite indiquer dans la premi\u00e8re colonne de l\u2019onglet 2 que tous les \u00e9v\u00e9nements de suivi sont mis en place en cochant la case.\r\n\r\nLe <em>Product Analytics<\/em> ne s\u2019arr\u00eate bien s\u00fbr pas au simple plan de taggage. Il s\u2019agit \u00e9galement de :\r\n<ul>\r\n \t<li>bien d\u00e9finir vos indicateurs cl\u00e9s et les \u00e9v\u00e9nements associ\u00e9s en amont<\/li>\r\n \t<li>param\u00e9trer vos tags dans les outils, notamment dans Google Analytics ou Google Tag Manager<\/li>\r\n \t<li>analyser vos donn\u00e9es pour prendre les meilleures d\u00e9cisions<\/li>\r\n<\/ul>\r\nPour vous aider \u00e0 comprendre tous les ressorts du comportement de vos utilisateurs, Emil a cr\u00e9\u00e9 une <a href=\"https:\/\/www.emil.school\/programmes\/tracking-product-analytics\" target=\"_blank\" rel=\"noopener\">formation Tracking &amp; Product Analytics<\/a>. La prochaine session commence bient\u00f4t, ne tardez pas \u00e0 d\u00e9couvrir le programme.","_contenu_de_larticle":"field_6412588b55814","titre_de_la_banniere":"","_titre_de_la_banniere":"field_6422eb732c237","paragraphe_de_la_banniere":"","_paragraphe_de_la_banniere":"field_6422ed834a968","intitule_du_bouton_de_la_banniere":"","_intitule_du_bouton_de_la_banniere":"field_6422ed934a969","lien_du_bouton_de_la_banniere":null,"_lien_du_bouton_de_la_banniere":null,"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Plan de taggage : un exemple et son tutoriel<\/title>\n<meta name=\"description\" content=\"Gil Marlard, Lead Data Analyst chez Aircall, partage son mod\u00e8le de plan de taggage et vous explique comment le remplir.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.lewagon.com\/fr\/skills\/exemple-plan-de-taggage\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Plan de taggage : un exemple et son tutoriel\" \/>\n<meta property=\"og:description\" content=\"Gil Marlard, Lead Data Analyst chez Aircall, partage son mod\u00e8le de plan de taggage et vous explique comment le remplir.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.lewagon.com\/fr\/skills\/exemple-plan-de-taggage\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Le Wagon\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-01T01:58:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-23T22:50:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.lewagon.com\/wp-content\/uploads\/2023\/03\/62879aa91eb7086f58485394_markus-spiske-hvSr_CVecVI-unsplash-scaled.jpeg\" \/>\n<meta name=\"author\" content=\"MickaelT\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Plan de taggage : un exemple et son tutoriel\" \/>\n<meta name=\"twitter:description\" content=\"Gil Marlard, Lead Data Analyst chez Aircall, partage son mod\u00e8le de plan de taggage et vous explique comment le remplir.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/blog.lewagon.com\/wp-content\/uploads\/2023\/03\/62879aa91eb7086f58485394_markus-spiske-hvSr_CVecVI-unsplash-scaled.jpeg\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"MickaelT\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/blog.lewagon.com\\\/fr\\\/skills\\\/exemple-plan-de-taggage\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.lewagon.com\\\/fr\\\/skills\\\/exemple-plan-de-taggage\\\/\"},\"author\":{\"name\":\"MickaelT\",\"@id\":\"https:\\\/\\\/blog.lewagon.com\\\/fr\\\/#\\\/schema\\\/person\\\/8b4567040d8a3520451362bb71ea09e6\"},\"headline\":\"Comment cr\u00e9er un plan de taggage (+ exemple)\",\"datePublished\":\"2022-03-01T01:58:57+00:00\",\"dateModified\":\"2023-04-23T22:50:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog.lewagon.com\\\/fr\\\/skills\\\/exemple-plan-de-taggage\\\/\"},\"wordCount\":8,\"publisher\":{\"@id\":\"https:\\\/\\\/blog.lewagon.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.lewagon.com\\\/fr\\\/skills\\\/exemple-plan-de-taggage\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/blog.lewagon.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/62879aa91eb7086f58485394_markus-spiske-hvSr_CVecVI-unsplash.jpeg?fit=5760%2C3840&ssl=1\",\"keywords\":[\"Data\"],\"articleSection\":[\"Skills\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.lewagon.com\\\/fr\\\/skills\\\/exemple-plan-de-taggage\\\/\",\"url\":\"https:\\\/\\\/blog.lewagon.com\\\/fr\\\/skills\\\/exemple-plan-de-taggage\\\/\",\"name\":\"Plan de taggage : un exemple et son tutoriel\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.lewagon.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blog.lewagon.com\\\/fr\\\/skills\\\/exemple-plan-de-taggage\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.lewagon.com\\\/fr\\\/skills\\\/exemple-plan-de-taggage\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/blog.lewagon.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/62879aa91eb7086f58485394_markus-spiske-hvSr_CVecVI-unsplash.jpeg?fit=5760%2C3840&ssl=1\",\"datePublished\":\"2022-03-01T01:58:57+00:00\",\"dateModified\":\"2023-04-23T22:50:29+00:00\",\"description\":\"Gil Marlard, Lead Data Analyst chez Aircall, partage son mod\u00e8le de plan de taggage et vous explique comment le remplir.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blog.lewagon.com\\\/fr\\\/skills\\\/exemple-plan-de-taggage\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blog.lewagon.com\\\/fr\\\/skills\\\/exemple-plan-de-taggage\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/blog.lewagon.com\\\/fr\\\/skills\\\/exemple-plan-de-taggage\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/blog.lewagon.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/62879aa91eb7086f58485394_markus-spiske-hvSr_CVecVI-unsplash.jpeg?fit=5760%2C3840&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/blog.lewagon.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/62879aa91eb7086f58485394_markus-spiske-hvSr_CVecVI-unsplash.jpeg?fit=5760%2C3840&ssl=1\",\"width\":5760,\"height\":3840},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blog.lewagon.com\\\/fr\\\/skills\\\/exemple-plan-de-taggage\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/blog.lewagon.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Skills\",\"item\":\"https:\\\/\\\/blog.lewagon.com\\\/fr\\\/.\\\/skills\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Comment cr\u00e9er un plan de taggage (+ exemple)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blog.lewagon.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/blog.lewagon.com\\\/fr\\\/\",\"name\":\"Le Wagon\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/blog.lewagon.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blog.lewagon.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blog.lewagon.com\\\/fr\\\/#organization\",\"name\":\"Le Wagon\",\"url\":\"https:\\\/\\\/blog.lewagon.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/blog.lewagon.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/blog.lewagon.com\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/blog.lewagon.com\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/logo.svg\",\"width\":172,\"height\":44,\"caption\":\"Le Wagon\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.lewagon.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blog.lewagon.com\\\/fr\\\/#\\\/schema\\\/person\\\/8b4567040d8a3520451362bb71ea09e6\",\"name\":\"MickaelT\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/627722b9f4aaa9f24735f9b8656525ab01111fb2c94de91dc70c9c1bffb90e7b?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/627722b9f4aaa9f24735f9b8656525ab01111fb2c94de91dc70c9c1bffb90e7b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/627722b9f4aaa9f24735f9b8656525ab01111fb2c94de91dc70c9c1bffb90e7b?s=96&d=mm&r=g\",\"caption\":\"MickaelT\"},\"sameAs\":[\"http:\\\/\\\/blog.lewagon.com\"],\"url\":\"https:\\\/\\\/blog.lewagon.com\\\/fr\\\/author\\\/mickaelt\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Plan de taggage : un exemple et son tutoriel","description":"Gil Marlard, Lead Data Analyst chez Aircall, partage son mod\u00e8le de plan de taggage et vous explique comment le remplir.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.lewagon.com\/fr\/skills\/exemple-plan-de-taggage\/","og_locale":"fr_FR","og_type":"article","og_title":"Plan de taggage : un exemple et son tutoriel","og_description":"Gil Marlard, Lead Data Analyst chez Aircall, partage son mod\u00e8le de plan de taggage et vous explique comment le remplir.","og_url":"https:\/\/blog.lewagon.com\/fr\/skills\/exemple-plan-de-taggage\/","og_site_name":"Blog Le Wagon","article_published_time":"2022-03-01T01:58:57+00:00","article_modified_time":"2023-04-23T22:50:29+00:00","og_image":[{"url":"https:\/\/blog.lewagon.com\/wp-content\/uploads\/2023\/03\/62879aa91eb7086f58485394_markus-spiske-hvSr_CVecVI-unsplash-scaled.jpeg","type":"","width":"","height":""}],"author":"MickaelT","twitter_card":"summary_large_image","twitter_title":"Plan de taggage : un exemple et son tutoriel","twitter_description":"Gil Marlard, Lead Data Analyst chez Aircall, partage son mod\u00e8le de plan de taggage et vous explique comment le remplir.","twitter_image":"https:\/\/blog.lewagon.com\/wp-content\/uploads\/2023\/03\/62879aa91eb7086f58485394_markus-spiske-hvSr_CVecVI-unsplash-scaled.jpeg","twitter_misc":{"\u00c9crit par":"MickaelT"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/blog.lewagon.com\/fr\/skills\/exemple-plan-de-taggage\/#article","isPartOf":{"@id":"https:\/\/blog.lewagon.com\/fr\/skills\/exemple-plan-de-taggage\/"},"author":{"name":"MickaelT","@id":"https:\/\/blog.lewagon.com\/fr\/#\/schema\/person\/8b4567040d8a3520451362bb71ea09e6"},"headline":"Comment cr\u00e9er un plan de taggage (+ exemple)","datePublished":"2022-03-01T01:58:57+00:00","dateModified":"2023-04-23T22:50:29+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.lewagon.com\/fr\/skills\/exemple-plan-de-taggage\/"},"wordCount":8,"publisher":{"@id":"https:\/\/blog.lewagon.com\/fr\/#organization"},"image":{"@id":"https:\/\/blog.lewagon.com\/fr\/skills\/exemple-plan-de-taggage\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/blog.lewagon.com\/wp-content\/uploads\/2023\/04\/62879aa91eb7086f58485394_markus-spiske-hvSr_CVecVI-unsplash.jpeg?fit=5760%2C3840&ssl=1","keywords":["Data"],"articleSection":["Skills"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/blog.lewagon.com\/fr\/skills\/exemple-plan-de-taggage\/","url":"https:\/\/blog.lewagon.com\/fr\/skills\/exemple-plan-de-taggage\/","name":"Plan de taggage : un exemple et son tutoriel","isPartOf":{"@id":"https:\/\/blog.lewagon.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.lewagon.com\/fr\/skills\/exemple-plan-de-taggage\/#primaryimage"},"image":{"@id":"https:\/\/blog.lewagon.com\/fr\/skills\/exemple-plan-de-taggage\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/blog.lewagon.com\/wp-content\/uploads\/2023\/04\/62879aa91eb7086f58485394_markus-spiske-hvSr_CVecVI-unsplash.jpeg?fit=5760%2C3840&ssl=1","datePublished":"2022-03-01T01:58:57+00:00","dateModified":"2023-04-23T22:50:29+00:00","description":"Gil Marlard, Lead Data Analyst chez Aircall, partage son mod\u00e8le de plan de taggage et vous explique comment le remplir.","breadcrumb":{"@id":"https:\/\/blog.lewagon.com\/fr\/skills\/exemple-plan-de-taggage\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.lewagon.com\/fr\/skills\/exemple-plan-de-taggage\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/blog.lewagon.com\/fr\/skills\/exemple-plan-de-taggage\/#primaryimage","url":"https:\/\/i0.wp.com\/blog.lewagon.com\/wp-content\/uploads\/2023\/04\/62879aa91eb7086f58485394_markus-spiske-hvSr_CVecVI-unsplash.jpeg?fit=5760%2C3840&ssl=1","contentUrl":"https:\/\/i0.wp.com\/blog.lewagon.com\/wp-content\/uploads\/2023\/04\/62879aa91eb7086f58485394_markus-spiske-hvSr_CVecVI-unsplash.jpeg?fit=5760%2C3840&ssl=1","width":5760,"height":3840},{"@type":"BreadcrumbList","@id":"https:\/\/blog.lewagon.com\/fr\/skills\/exemple-plan-de-taggage\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/blog.lewagon.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Skills","item":"https:\/\/blog.lewagon.com\/fr\/.\/skills\/"},{"@type":"ListItem","position":3,"name":"Comment cr\u00e9er un plan de taggage (+ exemple)"}]},{"@type":"WebSite","@id":"https:\/\/blog.lewagon.com\/fr\/#website","url":"https:\/\/blog.lewagon.com\/fr\/","name":"Le Wagon","description":"","publisher":{"@id":"https:\/\/blog.lewagon.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.lewagon.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/blog.lewagon.com\/fr\/#organization","name":"Le Wagon","url":"https:\/\/blog.lewagon.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/blog.lewagon.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/blog.lewagon.com\/wp-content\/uploads\/2023\/02\/logo.svg","contentUrl":"https:\/\/blog.lewagon.com\/wp-content\/uploads\/2023\/02\/logo.svg","width":172,"height":44,"caption":"Le Wagon"},"image":{"@id":"https:\/\/blog.lewagon.com\/fr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/blog.lewagon.com\/fr\/#\/schema\/person\/8b4567040d8a3520451362bb71ea09e6","name":"MickaelT","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/627722b9f4aaa9f24735f9b8656525ab01111fb2c94de91dc70c9c1bffb90e7b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/627722b9f4aaa9f24735f9b8656525ab01111fb2c94de91dc70c9c1bffb90e7b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/627722b9f4aaa9f24735f9b8656525ab01111fb2c94de91dc70c9c1bffb90e7b?s=96&d=mm&r=g","caption":"MickaelT"},"sameAs":["http:\/\/blog.lewagon.com"],"url":"https:\/\/blog.lewagon.com\/fr\/author\/mickaelt\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/blog.lewagon.com\/wp-content\/uploads\/2023\/04\/62879aa91eb7086f58485394_markus-spiske-hvSr_CVecVI-unsplash.jpeg?fit=5760%2C3840&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/blog.lewagon.com\/fr\/wp-json\/wp\/v2\/posts\/221235","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.lewagon.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.lewagon.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.lewagon.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.lewagon.com\/fr\/wp-json\/wp\/v2\/comments?post=221235"}],"version-history":[{"count":1,"href":"https:\/\/blog.lewagon.com\/fr\/wp-json\/wp\/v2\/posts\/221235\/revisions"}],"predecessor-version":[{"id":221350,"href":"https:\/\/blog.lewagon.com\/fr\/wp-json\/wp\/v2\/posts\/221235\/revisions\/221350"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.lewagon.com\/fr\/wp-json\/wp\/v2\/media\/221236"}],"wp:attachment":[{"href":"https:\/\/blog.lewagon.com\/fr\/wp-json\/wp\/v2\/media?parent=221235"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.lewagon.com\/fr\/wp-json\/wp\/v2\/categories?post=221235"},{"taxonomy":"type_de_post","embeddable":true,"href":"https:\/\/blog.lewagon.com\/fr\/wp-json\/wp\/v2\/type_de_post?post=221235"},{"taxonomy":"post-format","embeddable":true,"href":"https:\/\/blog.lewagon.com\/fr\/wp-json\/wp\/v2\/post-format?post=221235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}