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Comment \u00e7a marche ? Comment l'utiliser ? Quels outils choisir ? On vous explique tout dans cet article d\u00e9di\u00e9 aux webhooks.","_yoast_wpseo_title":"Webhook : on vous explique enfin ce que c'est !","contenu_de_larticle":"Le webhook... Nous avons tous au moins une fois entendu ce mot sans savoir ce qui cache vraiment derri\u00e8re.\r\n\r\nPourtant, le webhook est la base de l'automatisation. C'est tout simplement gr\u00e2ce \u00e0 lui que vous recevez un message dans Slack si un nouveau prospect remplit le formulaire sur votre site web.\r\n\r\nCet article vous explique concr\u00e8tement son fonctionnement et vous partage quelques exemples.\r\n\r\nOn y va ?\r\n\r\n\u200d\r\n<h2>Le webhook, qu'est-ce que c'est ?<\/h2>\r\n<h3>La d\u00e9finition officielle<\/h3>\r\nCommen\u00e7ons par une d\u00e9finition plus officielle (on ne vous fera pas l'affront de traduire webhook).\r\n\r\nUn webhook - aussi connu sous le nom de \"reverse API\" - est un outil permettant \u00e0 une application d'envoyer des notifications au sujet d'un \u00e9v\u00e9nement sp\u00e9cifique \u00e0 une autre application en temps r\u00e9el.\r\n\r\n\u200d\r\n<h3>Concr\u00e8tement comment \u00e7a marche ?<\/h3>\r\nLes webhooks utilisent la technologie de rappel HTTP, qui r\u00e9cup\u00e8re et stocke des donn\u00e9es que vous avez choisies. Il s'agit en fait de messages automatis\u00e9s envoy\u00e9s depuis les applications quand un \u00e9v\u00e9nement d\u00e9fini en amont se produit. Ils sont envoy\u00e9s sur une URL unique, qu'on pourrait assimiler au num\u00e9ro de t\u00e9l\u00e9phone de l'application de destination, o\u00f9 ils sont stock\u00e9s ou utilis\u00e9s pour d\u00e9clencher une action.\r\n\r\nVoici quelques exemples de webhooks :\r\n<ul>\r\n \t<li>un consommateur ach\u00e8te un produit sur votre site et vous produisez automatiquement une facture<\/li>\r\n \t<li>un nouveau contact remonte dans votre CRM et vous recevez une notification Slack<\/li>\r\n \t<li>vous retirez de l'argent et votre compte en ligne s'actualise<\/li>\r\n<\/ul>\r\n\u200d\r\n<h2>Webhook vs poll : quelle est la diff\u00e9rence ?<\/h2>\r\nOn compare souvent les sondages - ou \"polls\" - et les webhooks, dont nous venons de parler. Il s'agit bien de deux fa\u00e7ons d'\u00e9changer de l'information mais leur fonctionnement diff\u00e8re.\r\n\r\nLe sondage implique des requ\u00eates perp\u00e9tuelles tandis qu'un webhook est d\u00e9clench\u00e9 par un \u00e9v\u00e9nement qui se produit, comme sur le sch\u00e9ma ci-dessous.\r\n\r\nSi l'on prend un exemple simple, c'est la diff\u00e9rence entre le rafraichissement fr\u00e9n\u00e9tique de votre bo\u00eete email pour voir vos nouveaux messages - le sondage - et l'avertissement en cas de nouvel email entrant - le webhook.\r\n\r\nCe dernier est donc plus efficace, puisqu'au lieu d\u2019interroger continuellement une application en lui demandant s\u2019il y a un changement, le webhook permet de signaler le changement et de cr\u00e9er une r\u00e9ponse automatis\u00e9e quand il a lieu.\r\n\r\nPour ceux qui sont familiers avec Zapier, le trigger - ou d\u00e9clencheur - est g\u00e9n\u00e9ralement un webhook, tandis que les tasks - ou t\u00e2ches - sont des requ\u00eates API classiques.\r\n\r\n\u200d\r\n<h2>Pourquoi utiliser les webhooks ?<\/h2>\r\nImaginez que vous dirigiez un organisme de formation (comme Emil !). \u00c0 chaque fois qu'une nouvelle personne s'inscrit, vous devez entrer manuellement ses informations dans le CRM, produire un contrat personnalis\u00e9 et envoyer un email de confirmation \u00e0 cet \u00e9tudiant.\r\n\r\nPlus votre organisme grandit (comme Emil ), ce ne sont plus quelques \u00e9tudiants que vous allez devoir inscrire manuellement mais bien des centaines. Il ne vous reste plus qu'\u00e0 boire beaucoup de caf\u00e9 !\r\n\r\nAlors qu'avec un webhook, vous pouvez automatiser ces trois actions :\r\n<ul>\r\n \t<li>soumission de formulaire \u2192 inscription dans le CRM<\/li>\r\n \t<li>inscription dans le CRM \u2192 cr\u00e9ation automatique du contrat<\/li>\r\n \t<li>contrat cr\u00e9\u00e9 \u2192 envoi d'un email de confirmation<\/li>\r\n<\/ul>\r\nC'est simple comme bonjour !\r\n\r\n\u200d\r\n<h2>Quels outils utiliser ?<\/h2>\r\nCertains webhooks vous sont propos\u00e9s nativement par les outils que vous utilisez, comme chez Stripe, SendinBlue, Hubspot, etc.\r\n\r\nDans certains cas, vous pourrez \u00eatre amen\u00e9 \u00e0 utiliser des outils tels que Zapier, que nous mentionnions plus haut, ou encore n8n, son alternative open source.\r\n\r\nSur Zapier, vous n'avez m\u00eame pas besoin de savoir coder : vous cr\u00e9ez simplement un workflow - appel\u00e9 zap avec un \u00e9l\u00e9ment d\u00e9clencheur - appel\u00e9 trigger, puis choisissez les actions \u00e0 mettre en place en fonction de ce trigger.\r\n\r\nPour conclure, les webhooks sont de plus en plus populaires : le nombre de recherche du mot \"webhook\" sur Google a \u00e9t\u00e9 multipli\u00e9 par 3 en 3 ans seulement ! Au-del\u00e0 de vous rendre plus productif, ils vous permettent de personnaliser vos communications\r\n\r\nIl s'agit d'ailleurs d'un sujet trait\u00e9 lors de notre formation <a href=\"https:\/\/www.emil.school\/programmes\/marketing-and-data-automation\">Marketing &amp; Data Automation<\/a>. Co\u00efncidence ? On ne pense pas\r\n\r\n\u200d","_contenu_de_larticle":"field_6412588b55814","titre_de_la_banniere":"","_titre_de_la_banniere":"field_6422eb732c237","paragraphe_de_la_banniere":"","_paragraphe_de_la_banniere":"field_6422ed834a968","intitule_du_bouton_de_la_banniere":"","_intitule_du_bouton_de_la_banniere":"field_6422ed934a969","lien_du_bouton_de_la_banniere":null,"_lien_du_bouton_de_la_banniere":null,"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Webhook : on vous explique enfin ce que c&#039;est !<\/title>\n<meta name=\"description\" content=\"Qu&#039;est-ce qu&#039;un webhook ? Comment \u00e7a marche ? Comment l&#039;utiliser ? Quels outils choisir ? 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