{"id":227696,"date":"2023-12-28T17:25:23","date_gmt":"2023-12-28T16:25:23","guid":{"rendered":"https:\/\/blog.lewagon.com\/?p=227696"},"modified":"2023-12-28T17:25:23","modified_gmt":"2023-12-28T16:25:23","slug":"julie-chapon-yuka","status":"publish","type":"post","link":"https:\/\/blog.lewagon.com\/fr\/career\/julie-chapon-yuka\/","title":{"rendered":"Julie Chapon, co-fondatrice de Yuka : de la disruption dans l&rsquo;alimentation \u00e0 la cr\u00e9ation d&rsquo;un empire du scan"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez le succ\u00e8s de Yuka, l&rsquo;application r\u00e9volutionnaire fond\u00e9e par Julie Chapon. 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l'histoire de Yuka, l'application qui a bouscul\u00e9 notre rapport \u00e0 l'alimentation : d\u00e9fis techniques, impact, et transformation de l'industrie.","_yoast_wpseo_title":null,"contenu_de_larticle":"Julie Chapon, co-fondatrice de l'application <a href=\"https:\/\/yuka.io\/en\/\" target=\"_blank\">Yuka<\/a>, raconte, <a href=\"https:\/\/open.spotify.com\/episode\/3AOr5iIkLRmdoSxpaVfeJ7\" target=\"_blank\">au micro du Wagon<\/a>, le parcours inspirant qui l'a men\u00e9e de sa carri\u00e8re dans le conseil \u00e0 la cr\u00e9ation d'une start-up \u00e0 succ\u00e8s, bousculant les codes de l'alimentation.\r\n\r\nAvec ses deux co-fondateurs Fran\u00e7ois Martin et Benoit Martin, elle a lanc\u00e9 en 2017 cette application mobile permettant de scanner le code-barres des produits alimentaires pour en conna\u00eetre l'impact sur la sant\u00e9. Forte de 7 millions d'utilisateurs (25 millions aujourd\u2019hui), Yuka s'est impos\u00e9e en v\u00e9ritable r\u00e9f\u00e9rence dans le domaine.\r\n\r\nJulie revient sur les facteurs cl\u00e9s de ce succ\u00e8s fulgurant, les d\u00e9fis techniques et humains relev\u00e9s par l'\u00e9quipe, sa vision pour changer les pratiques de l'industrie agroalimentaire, et les perspectives futures pour l'entreprise.\r\n\r\n&nbsp;\r\n<h2>Gen\u00e8se du projet : de l'opportunit\u00e9 au d\u00e9clic entrepreneurial<\/h2>\r\nAvant de se lancer dans l'aventure Yuka, Julie \u00e9tait peu attir\u00e9e par l'entrepreneuriat. Son parcours classique de dipl\u00f4m\u00e9e d'\u00e9cole de commerce l'avait men\u00e9e \u00e0 une carri\u00e8re confortable, mais sans saveur, dans le conseil.\r\n\r\nLa rencontre avec les deux fr\u00e8res fondateurs de Yuka et leur projet encore embryonnaire d'application alimentaire fut le d\u00e9clic. En remportant avec eux un hackathon sur le sujet, Julie r\u00e9alisa que cr\u00e9er une start-up d'impact correspondait \u00e0 ses aspirations. Elle d\u00e9cida alors de se joindre \u00e0 l'aventure.\r\n\r\n&nbsp;\r\n<h2>Le succ\u00e8s foudroyant de Yuka<\/h2>\r\nLanc\u00e9e d\u00e9but 2017, l'application connut une croissance exponentielle. Julie attribue ce succ\u00e8s \u00e0 plusieurs facteurs cl\u00e9s :\r\n<ul>\r\n \t<li>Le timing parfait, correspondant \u00e0 une d\u00e9fiance croissante des consommateurs envers l'industrie agroalimentaire<\/li>\r\n \t<li>L\u2019ergonomie soign\u00e9e et intuitive de l\u2019application<\/li>\r\n \t<li>La communication autour d'une mission soci\u00e9tale, et non d'un simple outil<\/li>\r\n \t<li>Le bouche-\u00e0-oreille g\u00e9n\u00e9r\u00e9 par l'aspect ludique du scan<\/li>\r\n \t<li>Une importante couverture m\u00e9diatique<\/li>\r\n<\/ul>\r\nL\u2019engouement des Fran\u00e7ais pour Yuka ne s\u2019est pas d\u00e9menti, et l\u2019application s\u2019est rapidement impos\u00e9e comme LA r\u00e9f\u00e9rence pour d\u00e9crypter ce que l'on mange.\r\n\r\n&nbsp;\r\n<h2>Relever les d\u00e9fis techniques : la gestion des donn\u00e9es<\/h2>\r\nL\u2019un des enjeux cl\u00e9s pour une telle application est la constitution d\u2019une base de donn\u00e9es fiable et exhaustive sur les produits. Julie nous explique comment Yuka est pass\u00e9e d\u2019une approche collaborative bas\u00e9e sur Open Food Facts, \u00e0 la cr\u00e9ation de sa propre base interne.\r\n\r\nLes \u00e9quipes travaillent sans rel\u00e2che pour maximiser la pr\u00e9cision des informations collect\u00e9es, tout en continuant \u00e0 encourager les contributions des utilisateurs. Le machine learning et des partenariats avec les industriels permettent \u00e9galement d\u2019enrichir les donn\u00e9es.\r\n\r\nLa gestion rigoureuse de cette masse d\u2019informations est un d\u00e9fi constant, au c\u0153ur du succ\u00e8s de Yuka.\r\n\r\n&nbsp;\r\n<h2>Changer le visage de l'alimentation<\/h2>\r\nBien plus qu'un simple outil, Yuka porte l'ambition de transformer positivement le secteur agroalimentaire. Julie explique entretenir un dialogue ouvert avec les industriels pour les inciter \u00e0 am\u00e9liorer la qualit\u00e9 nutritionnelle de leurs produits.\r\n\r\nEt cela fonctionne ! De nombreuses marques ont d\u00e9j\u00e0 modifi\u00e9 des recettes ou lanc\u00e9 de nouvelles gammes mieux not\u00e9es dans l'application. Malgr\u00e9 les r\u00e9ticences initiales, les professionnels comprennent d\u00e9sormais l'int\u00e9r\u00eat de ces d\u00e9marches pour r\u00e9pondre \u00e0 l'\u00e9volution de la demande des consommateurs.\r\n\r\nJulie ne cache pas la satisfaction de Yuka de contribuer \u00e0 ce changement de paradigme vers une alimentation plus saine et transparente.\r\n\r\n&nbsp;\r\n<h2>People et culture : les cl\u00e9s du succ\u00e8s de l'\u00e9quipe Yuka<\/h2>\r\nDerri\u00e8re chaque r\u00e9ussite technologique se cache une aventure humaine. Julie nous parle de l'importance pour elle de f\u00e9d\u00e9rer une \u00e9quipe anim\u00e9e par des valeurs communes d'impact social et environnemental.\r\n\r\nElle revient \u00e9galement sur des rituels fondateurs comme les daily standups, qui ont soud\u00e9 le trio initial autour d'objectifs partag\u00e9s. Bien que l'\u00e9quipe ait grandi, cet h\u00e9ritage collaboratif demeure.\r\n\r\nCet ancrage humain et ces valeurs constituent pour Julie les ingr\u00e9dients secrets permettant \u00e0 Yuka de relever tous les d\u00e9fis avec succ\u00e8s.\r\n\r\n&nbsp;\r\n<h2>Perspectives d'avenir : vers de nouveaux territoires ?<\/h2>\r\nForte de sa r\u00e9ussite dans l'univers alimentaire, Yuka a r\u00e9cemment \u00e9tendu son territoire aux produits cosm\u00e9tiques. Mais Julie reste prudente sur de nouvelles expansions, consid\u00e9rant qu'il reste beaucoup \u00e0 accomplir sur le c\u0153ur de m\u00e9tier actuel.\r\n\r\n\u00c0 l\u2019\u00e9poque de cet enregistrement, l\u2019internationalisation dans les pays francophones voisins \u00e9tait la priorit\u00e9 en 2019, avant d'envisager un d\u00e9ploiement plus large en Europe et \u00e0 l'international. Le d\u00e9veloppement d'un mod\u00e8le \u00e9conomique p\u00e9renne via une offre premium fait \u00e9galement partie des d\u00e9fis \u00e0 venir.\r\n\r\nPour conclure cette passionnante discussion, Julie livre quelques conseils inspirants aux entrepreneurs en herbe : oser se lancer sans attendre d'avoir toutes les certitudes, et se concentrer d'abord sur son produit plut\u00f4t que sur un business plan th\u00e9orique. De pr\u00e9cieuses le\u00e7ons glan\u00e9es sur le terrain par cette entrepreneuse accomplie !\r\n\r\n&nbsp;\r\n<h2>Conclusion<\/h2>\r\nLe parcours de Yuka et de ses fondateurs d\u00e9montre qu'avec une id\u00e9e pertinente, un sens de la conviction et une ex\u00e9cution rigoureuse, il est possible d\u2019initier une v\u00e9ritable disruption, m\u00eame dans un secteur aussi traditionnel que l'agroalimentaire.\r\n\r\nCette aventure nous rappelle la puissance de l'innovation combin\u00e9e \u00e0 l'impact social pour transformer positivement l'\u00e9conomie et la soci\u00e9t\u00e9. Elle devrait inspirer de nombreux futurs entrepreneurs \u00e0 oser se lancer et pers\u00e9v\u00e9rer pour mettre leurs id\u00e9es au service du bien commun.","_contenu_de_larticle":"field_6412588b55814","titre_de_la_banniere":"","_titre_de_la_banniere":"field_6422eb732c237","paragraphe_de_la_banniere":"","_paragraphe_de_la_banniere":"field_6422ed834a968","intitule_du_bouton_de_la_banniere":"","_intitule_du_bouton_de_la_banniere":"field_6422ed934a969","lien_du_bouton_de_la_banniere":"","_lien_du_bouton_de_la_banniere":"field_6422eda54a96a","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Julie Chapon, co-fondatrice de Yuka : de la disruption dans l&#039;alimentation \u00e0 la cr\u00e9ation d&#039;un empire du scan | Blog Le Wagon<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez l&#039;histoire de Yuka, l&#039;application qui a bouscul\u00e9 notre 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