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les t\u00e2ches les plus fastidieuses, gagner du temps pour vous concentrer sur ce qui cr\u00e9e le plus de valeur : vous en avez d\u00e9j\u00e0 s\u00fbrement r\u00eav\u00e9. <a href=\"https:\/\/www.linkedin.com\/in\/romain-quechon-growth-marketing-chatgpt-intelligence-artificielle\/\" target=\"_blank\" rel=\"noopener\">Romain Quechon<\/a>, expert en Growth Marketing &amp; IA, alumni du <a href=\"https:\/\/www.lewagon.com\/fr\/bordeaux\" target=\"_blank\" rel=\"noopener\">Wagon Bordeaux<\/a> et fondateur de <a href=\"https:\/\/www.the-world-of-ai.com\/\" target=\"_blank\" rel=\"noopener\">The World of AI<\/a>, vous montre comment faire de ce r\u00eave une r\u00e9alit\u00e9 gr\u00e2ce \u00e0 la data automation et \u00e0 l\u2019IA.\r\n\r\nPlongez dans un monde o\u00f9 la tech rencontre la prospection, et boostez votre approche commerciale.\r\n\r\n&nbsp;\r\n<h2>Data automation &amp; IA : le duo gagnant<\/h2>\r\nL\u2019<strong>IA g\u00e9n\u00e9rative<\/strong> permet, comme son nom l\u2019indique, de g\u00e9n\u00e9rer du contenu \u00e0 partir d\u2019une instruction bas\u00e9e sur du texte, des images, des vid\u00e9os ou m\u00eame du contenu audio. C\u2019est cette instruction que l\u2019on appelle <strong><em>prompt<\/em><\/strong>. \u00c0 l\u2019heure actuelle, ces IA permettent :\r\n<ul>\r\n \t<li>La g\u00e9n\u00e9ration de texte, image, vid\u00e9o et audio<\/li>\r\n \t<li>La recherche (de mots au sein d\u2019un texte par exemple)<\/li>\r\n \t<li>La synth\u00e8se (r\u00e9sumer des transcriptions de rendez-vous clients)<\/li>\r\n \t<li>La classification (classer des avis clients selon leur niveau satisfaction)<\/li>\r\n \t<li>L\u2019extraction (extraire des mots cl\u00e9s \u00e0 utiliser)<\/li>\r\n \t<li>La r\u00e9\u00e9criture (changer de ton sur des emails de prospection)<\/li>\r\n \t<li>La g\u00e9n\u00e9ration de code et de design d\u2019interfaces<\/li>\r\n<\/ul>\r\n&nbsp;\r\n\r\nLa <strong>data automation<\/strong>, elle, consiste \u00e0 utiliser la technologie pour collecter, traiter et g\u00e9rer automatiquement les donn\u00e9es, r\u00e9duisant ainsi la n\u00e9cessit\u00e9 d\u2019une intervention manuelle tout en am\u00e9liorant la pr\u00e9cision des donn\u00e9es.\r\n\r\nL\u2019IA comme la data automation pourraient donc vous permettre d\u2019<strong>automatiser de nombreuses t\u00e2ches \u00e0 faible valeur ajout\u00e9e<\/strong>. Elles peuvent m\u00eame vous donner l\u2019impression de vous d\u00e9cupler, en devenant vos propres assistants marketing, votre ghost writer Linkedin, ou le r\u00e9dacteur de vos emails de prospections, etc.\r\n\r\nVoici 5 tactiques cl\u00e9s en main pour <strong>optimiser votre funnel de vente<\/strong>, de la recherche de prospects au compte-rendu de vos rendez-vous, gr\u00e2ce \u00e0 l'IA et la data automation.\r\n\r\n&nbsp;\r\n<h2>D\u00e9tection automatique de signaux d'affaires<\/h2>\r\nLorsque l\u2019on est un(e) professionnel(le) des Sales, il n\u2019existe pas plus gros enjeu que la capacit\u00e9 \u00e0 <strong>prospecter les bonnes personnes<\/strong>, avec le bon message, et au bon moment.\r\n\r\nAvec l\u2019outil d\u2019automatisation <a href=\"https:\/\/www.make.com\/en\" target=\"_blank\" rel=\"noopener\">Make<\/a>, vous pouvez automatiser le scrapping de vos prospects depuis <a href=\"https:\/\/business.linkedin.com\/fr-fr\/sales-solutions\/cx\/linkedin-sales-navigator\" target=\"_blank\" rel=\"noopener\">Sales Navigator<\/a> de Linkedin jusqu\u2019\u00e0 votre propre Google Sheets, aliment\u00e9 automatiquement toutes les nuits (ou \u00e0 la fr\u00e9quence souhait\u00e9e) avec les nouveaux leads entrant dans vos crit\u00e8res.\r\n\r\nEn pratique :\r\n<ul>\r\n \t<li>Dans Sales Navigator de Linkedin, ciblez vos prospects avec les crit\u00e8res de votre choix (\u00e9v\u00e9nement, intitul\u00e9 de poste, localisation, typologie d\u2019entreprise\u2026) et isolez les plus qualifi\u00e9s.<\/li>\r\n \t<li>Utilisez le Phantom \u201cSales Navigator Search Export\u201d de <a href=\"https:\/\/phantombuster.com\/\" target=\"_blank\" rel=\"noopener\">Phantombuster<\/a> pour scrapper vos leads.<\/li>\r\n \t<li>Sur <a href=\"https:\/\/www.make.com\/en\" target=\"_blank\" rel=\"noopener\">Make<\/a>, param\u00e9trez votre automatisation pour que Phantombuster scrappe la liste param\u00e9tr\u00e9e dans Sales Navigator, r\u00e9cup\u00e8re ce r\u00e9sultat puis ajoute chacun de ces prospects dans un Google Sheet qui vous servira de base de donn\u00e9es pour stocker tous les leads scrapp\u00e9s.<\/li>\r\n<\/ul>\r\n&nbsp;\r\n\r\n[video width=\"1920\" height=\"1080\" mp4=\"https:\/\/blog.lewagon.com\/wp-content\/uploads\/2024\/02\/romain-demo1.mp4\"][\/video]\r\n\r\n&nbsp;\r\n\r\n\u00c7a y est ! Tous les matins ou toutes les nuits, vous r\u00e9cup\u00e9rez automatiquement chaque personne entrant dans vos crit\u00e8res de prospection dans un fichier pr\u00eat \u00e0 l\u2019utilisation. On passe \u00e0 l\u2019\u00e9tape suivante ?\r\n\r\n&nbsp;\r\n<h2>Nettoyage &amp; priorisation des leads gr\u00e2ce \u00e0 l'IA<\/h2>\r\nEntrons dans le vif du sujet : il s\u2019agit maintenant de <strong>classifier les contacts r\u00e9cup\u00e9r\u00e9s en fonction du type de persona auxquels ils appartiennent, pour adapter le message de prospection par la suite<\/strong>.\r\n\r\nEn pratique, il vous suffira d\u2019utiliser <a href=\"https:\/\/developers.google.com\/apps-script?hl=fr\" target=\"_blank\" rel=\"noopener\">AppScript<\/a>, un module de Google Sheets permettant d\u2019int\u00e9grer du code en JavaScript pour r\u00e9aliser des actions sp\u00e9cifiques, notamment en le connectant \u00e0 l\u2019API d\u2019OpenAI : en l\u2019occurrence, classifier automatiquement les personas en fonction de leur type de post, et leur attribuer un lead scoring. Si vous ne ma\u00eetrisez pas le JavaScript, vous pouvez utiliser ChatGPT pour transformer votre instruction \u00e9crite en lignes de code.\r\n\r\n&nbsp;\r\n\r\n[video width=\"1920\" height=\"1080\" mp4=\"https:\/\/blog.lewagon.com\/wp-content\/uploads\/2024\/02\/romain-demo-2.mp4\"][\/video]\r\n\r\n&nbsp;\r\n\r\nPour apprendre \u00e0 connecter Google Sheets \u00e0 l\u2019API d\u2019OpenAI, rendez-vous dans <a href=\"https:\/\/www.the-world-of-ai.com\/google-sheets-intelligence-artificielle\/\" target=\"_blank\" rel=\"noopener\">ce tutoriel<\/a>.\r\n\r\n&nbsp;\r\n<h2>Classification &amp; import automatique dans un outil de prospection automatis\u00e9<\/h2>\r\nVotre syst\u00e8me est d\u00e9sormais capable de classer les prospects par persona et de leur attribuer un score de priorit\u00e9. Maintenant, faisons en sorte qu\u2019il <strong>pousse automatiquement vos leads dans vos campagnes de prospection, segment\u00e9es selon vos crit\u00e8res<\/strong> (1 campagne = 1 persona sp\u00e9cifique, par exemple).\r\n\r\nToujours \u00e0 l\u2019aide de Make, il vous faudra cr\u00e9er un chemin par persona en fonction de la classification fournie lors de l\u2019\u00e9tape pr\u00e9c\u00e9dente. Pour chaque type de persona :\r\n<ul>\r\n \t<li>Make interroge vos descriptions de persona (probl\u00e9matiques, frustrations, r\u00e9f\u00e9rences, potentiels r\u00e9sultats), pr\u00e9alablement \u00e9tablie par vos soins.<\/li>\r\n \t<li>ChatGPT r\u00e9dige un message d\u2019ice-breaker personnalis\u00e9, en croisant les donn\u00e9es de la description du type de prospect, et les donn\u00e9es sur le lead en question.<\/li>\r\n \t<li>Vous retrouvez votre message automatiquement class\u00e9 dans la bonne campagne de prospection sur <a href=\"https:\/\/www.lemlist.com\/\" target=\"_blank\" rel=\"noopener\">Lemlist<\/a>.<\/li>\r\n<\/ul>\r\n&nbsp;\r\n\r\n[video width=\"1920\" height=\"1080\" mp4=\"https:\/\/blog.lewagon.com\/wp-content\/uploads\/2024\/02\/romain-demo3.mp4\"][\/video]\r\n\r\n&nbsp;\r\n<h2>Pr\u00e9paration automatique de vos rendez-vous<\/h2>\r\nPlace maintenant \u00e0 la <strong>pr\u00e9paration des rendez-vous<\/strong> que vous obtiendrez sans doute apr\u00e8s avoir boost\u00e9 votre prospection gr\u00e2ce \u00e0 la data automation.\r\n\r\nGagnez du temps dans la pr\u00e9paration de ces rendez-vous, \u00e0 l\u2019aide d\u2019une nouvelle automatisation Make qui vous permettra de :\r\n<ul>\r\n \t<li>D\u00e9tecter le nouveau rendez-vous depuis Calendly, par exemple<\/li>\r\n \t<li>Scrapper le profil Linkedin de votre prospect<\/li>\r\n \t<li>Agr\u00e9ger toutes les informations sur son et votre entreprise<\/li>\r\n \t<li>G\u00e9n\u00e9rer une liste de questions adapt\u00e9es \u00e0 votre prospect, et pr\u00eates \u00e0 l\u2019emploi directement depuis votre CRM<\/li>\r\n<\/ul>\r\n&nbsp;\r\n\r\n[video width=\"1920\" height=\"1080\" mp4=\"https:\/\/blog.lewagon.com\/wp-content\/uploads\/2024\/02\/romain-demo4.mp4\"][\/video]\r\n\r\n&nbsp;\r\n\r\nBonus : \u00e0 l\u2019aide d\u2019IA comme <a href=\"https:\/\/www.linkedin.com\/company\/humantic-ai\/\" target=\"_blank\" rel=\"noopener\">Humantic AI<\/a>, cernez le comportement de vos prospects en analysant leur profil Linkedin et ajustez votre approche commerciale, par exemple le ton ou les expressions adopt\u00e9es lors de votre rendez-vous.\r\n\r\n&nbsp;\r\n<h2>Retranscription et compte rendus automatiques de vos rendez-vous<\/h2>\r\nFinissons en beaut\u00e9 avec l\u2019outil <a href=\"https:\/\/www.noota.io\/fr\" target=\"_blank\" rel=\"noopener\">Noota<\/a> : connect\u00e9 \u00e0 Teams, Google Meets ou autre, <strong>Noota retranscrit automatiquement vos rendez-vous<\/strong>. Noota se concentre sur l'aspect \u00e9motionnel et comportemental de vos conversations et est ainsi capable de cerner comment ces derniers se sont d\u00e9roul\u00e9s : quels ont \u00e9t\u00e9 les points positifs et les points n\u00e9gatifs du call ? Quelles optimisations pourriez-vous int\u00e9grer \u00e0 vos prochains rendez-vous ?\r\n\r\nCette capacit\u00e9 d'analyse \u00e9motionnelle vous fournira des insights pr\u00e9cieux pour am\u00e9liorer votre communication, vos arguments de vente, accro\u00eetre la compr\u00e9hension client, et optimiser vos strat\u00e9gies pour une meilleure efficacit\u00e9 globale.\r\n\r\n&nbsp;\r\n\r\n<hr \/>\r\n\r\n&nbsp;\r\n\r\nLa data automation et l\u2019IA ouvrent de nouvelles perspectives pour les profils Sales ou Growth Marketing : ces technologies ont tout int\u00e9r\u00eat \u00e0 \u00eatre exploit\u00e9es pour optimiser chaque \u00e9tape de votre processus de vente. Gardez \u00e0 l'esprit que l'adaptation \u00e0 votre fonctionnement et \u00e0 vos outils actuels est essentielle. Les possibilit\u00e9s sont infinies ! Transformez votre approche commerciale d\u00e8s aujourd'hui et ouvrez la voie \u00e0 une efficacit\u00e9 accrue et \u00e0 des r\u00e9sultats remarquables.\r\n\r\nPour retrouver le d\u00e9tail des d\u00e9mos de Romain, <a href=\"https:\/\/app.livestorm.co\/lewagon\/ai-academy-comment-booster-votre-funnel-de-vente-grace-a-l-ia-et-la-data-automation\/live?s=bf86710f-726a-4fe2-b5bb-43639fa39bdc#\/\" target=\"_blank\" rel=\"noopener\">c\u2019est par ici<\/a>.\r\n\r\n&nbsp;\r\n\r\n<a href=\"https:\/\/www.lewagon.com\/fr\/marketing-data-automation-course\"><img class=\"alignnone wp-image-228698\" src=\"https:\/\/blog.lewagon.com\/wp-content\/uploads\/2024\/02\/3-300x200.png\" alt=\"Growth &amp; Data Automation\" width=\"599\" height=\"399\" \/><\/a>","_contenu_de_larticle":"field_6412588b55814","titre_de_la_banniere":"","_titre_de_la_banniere":"field_6422eb732c237","paragraphe_de_la_banniere":"","_paragraphe_de_la_banniere":"field_6422ed834a968","intitule_du_bouton_de_la_banniere":"","_intitule_du_bouton_de_la_banniere":"field_6422ed934a969","lien_du_bouton_de_la_banniere":"","_lien_du_bouton_de_la_banniere":"field_6422eda54a96a","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>5 hacks pour booster son funnel de vente gr\u00e2ce \u00e0 la data automation et l\u2019IA | Blog Le Wagon<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.lewagon.com\/fr\/skills\/5-hacks-pour-booster-son-funnel-de-vente-grace-a-la-data-automation-et-lia\/\" \/>\n<meta property=\"og:locale\" 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