{"id":229079,"date":"2024-02-23T12:51:10","date_gmt":"2024-02-23T11:51:10","guid":{"rendered":"https:\/\/blog.lewagon.com\/?p=229079"},"modified":"2024-02-29T18:03:26","modified_gmt":"2024-02-29T17:03:26","slug":"booster-sa-carriere-en-marketing-grace-a-la-data-science-le-parcours-de-kany","status":"publish","type":"post","link":"https:\/\/blog.lewagon.com\/fr\/graduate-stories\/booster-sa-carriere-en-marketing-grace-a-la-data-science-le-parcours-de-kany\/","title":{"rendered":"Booster sa carri\u00e8re en marketing gr\u00e2ce \u00e0 la Data Science – Le parcours de Kany"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

Kany, professionnelle du Growth Marketing, a donn\u00e9 un coup de pouce \u00e0 sa carri\u00e8re en acqu\u00e9rant de nouvelles comp\u00e9tences data : elle a suivi le bootcamp Data Science & IA en ligne. 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Bonjour Kany, peux-tu te pr\u00e9senter ?<\/b><\/h2>\r\nJe m\u2019appelle Kany, et j\u2019ai 27 ans. Je suis Growth Marketer et dor\u00e9navant Data Scientist en freelance. Je propose des services autour des strat\u00e9gies marketing et d\u2019acquisition digitale, pour accompagner les entreprises dans leur croissance et dans leur strat\u00e9gie business.<\/span>\r\n\r\n \r\n

Parle-nous de ton parcours, avant de te former \u00e0 la Data Science.<\/b><\/h2>\r\nJ\u2019ai toujours eu un profil tr\u00e8s marketing. J\u2019ai fait mes \u00e9tudes en \u00e9cole de commerce sp\u00e9cialis\u00e9e dans le digital et j\u2019ai m\u00eame eu la chance de voyager pour apprendre encore plus dans ce milieu (j\u2019ai \u00e9galement \u00e9tudi\u00e9 \u00e0 Stockholm, Singapour et San Francisco). Et, niveau professionnel, j\u2019ai pu travailler dans de grands groupes comme au sein de plus petites start-ups.<\/span>\r\n\r\n \r\n

Quelle formation du Wagon as-tu int\u00e9gr\u00e9e, et pourquoi avoir fait ce choix ?<\/b><\/h2>\r\nDans mon travail, je suis en lien quotidien avec la donn\u00e9e. En marketing, on utilise \u00e9norm\u00e9ment d\u2019outils pour faire notre travail. Mais au fur et \u00e0 mesure de mon exp\u00e9rience professionnelle, j\u2019ai pu voir que certains outils ne sont pas fiables, et parfois m\u00eame biais\u00e9s en fonction des d\u00e9cisions prises par les cr\u00e9ateurs de logiciels. C\u2019est un sujet qui m\u2019a souvent frein\u00e9, mais que je trouvais tout de m\u00eame passionnant.<\/span>\r\n\r\n \r\n
C\u2019est la raison pour laquelle j\u2019ai voulu rejoindre le bootcamp Data Science & IA<\/a> en ligne du Wagon : \u00eatre en mesure de comprendre comment utiliser des donn\u00e9es brutes et comment les manipuler<\/strong> pour en sortir un r\u00e9sultat qui correspond \u00e0 mes attentes. Et je n\u2019ai pas \u00e9t\u00e9 d\u00e9\u00e7ue !<\/span><\/blockquote>\r\n\r\n\r\n \r\n

Qu\u2019est-ce qui t\u2019a plu dans le fait de suivre une formation 100% en ligne ?<\/b><\/h2>\r\nLe format online est une bonne option pour n\u2019importe quel type de situation. Personnellement, je suis quelqu\u2019un qui aime le t\u00e9l\u00e9travail, et je suis beaucoup plus concentr\u00e9e de cette mani\u00e8re.<\/span>\r\n
Dans mon batch, il y avait plusieurs parents qui faisaient la formation tout en s\u2019occupant de leurs enfants. De plus, le fait de ne pas \u00eatre limit\u00e9 sur sa situation g\u00e9ographique est selon moi un grand plus<\/strong> !<\/blockquote>\r\n \r\n

Quel est l\u2019impact de ces nouvelles comp\u00e9tences sur ton m\u00e9tier actuel ?<\/b><\/h2>\r\nJe tiens \u00e0 rester dans le domaine du marketing, parce que je suis sinc\u00e8rement passionn\u00e9e par ce secteur. Mon souhait est de cr\u00e9er un m\u00e9tier hybride en fonction des besoins et de mes observations. Je suis maintenant capable de cr\u00e9er mes propres apps et modules marketing<\/strong> si besoin, et en fonction des donn\u00e9es disponibles pour des futurs clients. J\u2019aime ce c\u00f4t\u00e9 o\u00f9 je peux m\u2019adapter en fonction des assets d\u00e9j\u00e0 disponibles, et pouvoir proposer un accompagnement beaucoup plus complet et surtout, beaucoup plus fiable.<\/strong><\/span>\r\n\r\n \r\n\r\nMerci Kany !<\/span>\r\n\r\n\"\"<\/a>","_contenu_de_larticle":"field_6412588b55814","titre_de_la_banniere":"","_titre_de_la_banniere":"field_6422eb732c237","paragraphe_de_la_banniere":"","_paragraphe_de_la_banniere":"field_6422ed834a968","intitule_du_bouton_de_la_banniere":"","_intitule_du_bouton_de_la_banniere":"field_6422ed934a969","lien_du_bouton_de_la_banniere":"","_lien_du_bouton_de_la_banniere":"field_6422eda54a96a","yoast_head":"\nBooster sa carri\u00e8re en marketing gr\u00e2ce \u00e0 la Data Science - Le parcours de Kany | Blog Le Wagon<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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