{"id":229918,"date":"2024-04-16T13:01:12","date_gmt":"2024-04-16T11:01:12","guid":{"rendered":"https:\/\/blog.lewagon.com\/?p=229918"},"modified":"2024-04-16T13:03:44","modified_gmt":"2024-04-16T11:03:44","slug":"data-et-sport-lanalyse-de-donnees-redefinit-les-regles-du-jeu","status":"publish","type":"post","link":"https:\/\/blog.lewagon.com\/fr\/data\/data-et-sport-lanalyse-de-donnees-redefinit-les-regles-du-jeu\/","title":{"rendered":"Data et Sport – L\u2019analyse de donn\u00e9es red\u00e9finit les r\u00e8gles du jeu"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

Le temps o\u00f9 seuls l’intuition des joueur(se)s et le flair des entra\u00eeneur(se)s dictaient les d\u00e9cisions sportives est r\u00e9volu. Capteurs sous le maillot, analyse des donn\u00e9es biom\u00e9triques, et m\u00eame puces int\u00e9gr\u00e9es dans des ballons connect\u00e9s, la data s\u2019invite sur le terrain, dans les vestiaires et les gradins. D\u00e9couvrez comment l\u2019analyse des donn\u00e9es du terrain et des gradins red\u00e9finit les r\u00e8gles du jeu !<\/p>\n","protected":false},"author":42,"featured_media":229873,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23],"type_de_post":[6],"post-format":[175],"class_list":["post-229918","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data","tag-data-fr","type_de_post-sans-sommaire","post-format-post-fr"],"acf":[],"acfml_non_translatable_locations":null,"_wp_attached_file":null,"_wp_attachment_metadata":null,"wpml_media_processed":null,"_elementor_inline_svg":null,"_elementor_source_image_hash":null,"_wp_attachment_image_alt":null,"_msc":null,"_elementor_is_screenshot":null,"_wp_attachment_context":null,"_oembed_4f1dc266c1e5b199d2e3668569863d35":null,"_wp_attachment_backup_sizes":null,"description_courte_du_cours":null,"_description_courte_du_cours":null,"sujets":null,"_sujets":null,"niveau":null,"_niveau":null,"duree":null,"_duree":null,"lien_externe_du_cours":null,"_lien_externe_du_cours":null,"_g_feedback_shortcode_8e54bebc0966bf7f9290fee5ef5e57c8a8c597c6":null,"_g_feedback_shortcode_atts_8e54bebc0966bf7f9290fee5ef5e57c8a8c597c6":null,"elementor_font_files":null,"elementor_font_face":null,"_elementor_location":null,"_elementor_priority":null,"_elementor_code":null,"_elementor_extra_options":null,"date_de_levent":null,"_date_de_levent":null,"heure_de_debut_de_levent":null,"_heure_de_debut_de_levent":null,"heure_de_fin_de_levent":null,"_heure_de_fin_de_levent":null,"time_zone":null,"_time_zone":null,"description_de_levent":null,"_description_de_levent":null,"format_du_cours":null,"_format_du_cours":null,"pre-requis":null,"_pre-requis":null,"langue_de_levent":null,"_langue_de_levent":null,"lien_externe_de_levent":null,"_lien_externe_de_levent":null,"_yoast_wpseo_primary_tag_events":null,"lieu_de_levent":null,"_lieu_de_levent":null,"_menu_item_type":null,"_menu_item_menu_item_parent":null,"_menu_item_object_id":null,"_menu_item_object":null,"_menu_item_target":null,"_menu_item_classes":null,"_menu_item_xfn":null,"_menu_item_url":null,"_omapi_type":null,"_omapi_ids":null,"_omapi_enabled":null,"_yoast_wpseo_content_score":null,"_pll_strings_translations":null,"_yoast_wpseo_primary_post_tag":"191","_yoast_wpseo_primary_type_de_post":"6","_yoast_wpseo_primary_post-format":"175","_oembed_e607e81f61090d85eabdabc743a27470":null,"_oembed_196c62ccee9fda191cd6fa5f568ddc05":null,"_oembed_6b5f28c0de48cbf3a2ad766be5eb3b30":null,"_oembed_082c4292f4cd0dedc40ae746a899501c":null,"om_disable_all_campaigns":null,"wpil_sync_report3":null,"_yoast_wpseo_focuskw":null,"_yoast_wpseo_linkdex":null,"_yoast_wpseo_opengraph-title":null,"_yoast_wpseo_opengraph-description":null,"_yoast_wpseo_twitter-title":null,"_yoast_wpseo_twitter-description":null,"wpil_links_inbound_internal_count":null,"wpil_links_inbound_internal_count_data":null,"wpil_links_outbound_internal_count":null,"wpil_links_outbound_internal_count_data":null,"wpil_links_outbound_external_count":null,"wpil_links_outbound_external_count_data":null,"wpil_sync_report2_time":null,"gnpub_modified_count":"1","_encloseme":"1","_jetpack_memberships_contains_paid_content":"","_oembed_df252bc3f21e94e550790f0a26013d33":null,"_oembed_7c25793225e5877909b9566a95c01f07":null,"_oembed_time_7c25793225e5877909b9566a95c01f07":null,"_oembed_c035311b2d37111892bc6336ad75c1a7":null,"_oembed_time_c035311b2d37111892bc6336ad75c1a7":null,"_yoast_wpseo_focuskw_text_input":null,"_yoast_wpseo_opengraph-image":null,"_yoast_wpseo_twitter-image":null,"_bnitk_mfd_meta-robots-noindex":null,"_yoast_wpseo_meta-robots-noindex":null,"_bnitk_mfd_meta-robots-nofollow":null,"_yoast_wpseo_meta-robots-nofollow":null,"_oembed_9b38dff8e9475b390d223d1a13735d6e":null,"_oembed_09b03dce1da57707d8b400d6ead6cfea":null,"_oembed_time_09b03dce1da57707d8b400d6ead6cfea":null,"_oembed_761875ecd5d7c814e779a8a1669e3078":null,"_oembed_time_761875ecd5d7c814e779a8a1669e3078":null,"_oembed_60128998417fdcbaac97a635f5785efd":null,"_oembed_time_60128998417fdcbaac97a635f5785efd":null,"_oembed_bbc2c908fc7e611d82dce88119dc4350":null,"_oembed_time_bbc2c908fc7e611d82dce88119dc4350":null,"_oembed_5ada75a4373349f7b136423290505b3a":null,"_oembed_time_5ada75a4373349f7b136423290505b3a":null,"_oembed_086373a651e90a4eb1279fa1f945472c":null,"_oembed_time_086373a651e90a4eb1279fa1f945472c":null,"_wpml_post_translation_editor_native":null,"_oembed_5e24c29ce369f6b80c9eeec04f14665b":null,"_oembed_time_5e24c29ce369f6b80c9eeec04f14665b":null,"_oembed_8c3e7085f10b7c0fc5520e72277d797b":null,"_oembed_time_8c3e7085f10b7c0fc5520e72277d797b":null,"_oembed_1489782c3c8ef26605b6876b88f7bdda":null,"_oembed_time_1489782c3c8ef26605b6876b88f7bdda":null,"_oembed_0a3d659fc8de333aa903ab0b56018d23":null,"_oembed_time_0a3d659fc8de333aa903ab0b56018d23":null,"_oembed_d1585e059963c7dbe1909a198f64637b":null,"_oembed_da273c5e4d4993b38963204fa3018b68":n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temps o\u00f9 seuls l'intuition des joueurs et le flair des entra\u00eeneurs dictaient les d\u00e9cisions sportives est r\u00e9volu. D\u00e9couvrez comment l\u2019analyse des donn\u00e9es red\u00e9finit les r\u00e8gles du jeu !","_yoast_wpseo_title":null,"contenu_de_larticle":"Le temps o\u00f9 seuls l'intuition des joueur(se)s et le flair des entra\u00eeneur(se)s dictaient les d\u00e9cisions sportives est r\u00e9volu. Capteurs sous le maillot, analyse des donn\u00e9es biom\u00e9triques, et m\u00eame puces int\u00e9gr\u00e9es dans des ballons connect\u00e9s, la data s\u2019invite sur le terrain, dans les vestiaires et les gradins.\r\n\r\nAlors, votre \u00e9quipe de foot pr\u00e9f\u00e9r\u00e9e marquera-t-elle plus de buts gr\u00e2ce \u00e0 l'analyse de donn\u00e9es ? Bien que cela ne lui garantisse pas une place en finale de Ligue des Champions, cela pourrait certainement contribuer \u00e0 son succ\u00e8s dans les comp\u00e9titions futures\u2026 Aujourd'hui, aucune \u00e9quipe sportive ne peut se passer d'une bonne \u00e9quipe de data analysts. Et les chiffres parlent d\u2019eux-m\u00eames : le march\u00e9 de l'analyse sportive devrait passer de 2,5 milliards de dollars en 2021 \u00e0 8,4 milliards de dollars en 2026, selon Forbes<\/a>.\r\n\r\nD\u00e9couvrez comment l\u2019analyse des donn\u00e9es du terrain et des gradins red\u00e9finit les r\u00e8gles du jeu !\r\n\r\n \r\n

Analyser les donn\u00e9es sur le terrain et dans les gradins<\/h2>\r\n

Suivre les performances sportives<\/h3>\r\nLa cl\u00e9 de l'analyse sportive r\u00e9side dans l'identification et l'\u00e9tude de mesures qui comptent : des indicateurs de performance cruciaux donnant un aper\u00e7u de l'efficacit\u00e9 et de la contribution d'un athl\u00e8te aux objectifs de son \u00e9quipe. Ces mesures, adapt\u00e9es \u00e0 chaque sport et \u00e0 chaque poste, sont essentielles pour la prise de d\u00e9cisions \u00e9clair\u00e9es.\r\n\r\nDans les sports d'\u00e9quipe comme le football et le basket-ball, ces indicateurs incluent souvent la distance parcourue, les sprints, les acc\u00e9l\u00e9rations et les d\u00e9c\u00e9l\u00e9rations, permettant d'\u00e9valuer l'endurance, la vitesse et la dynamique de jeu des joueurs. Des mesures sp\u00e9cifiques \u00e0 chaque poste, telles que la pr\u00e9cision des passes pour les milieux de terrain ou le pourcentage de tirs r\u00e9ussis pour les attaquants, offrent des insights plus d\u00e9taill\u00e9s sur les performances individuelles.\r\n\r\nPour les sports individuels comme l'athl\u00e9tisme ou la natation, les indicateurs sont le temps, l'efficacit\u00e9 biom\u00e9canique et la technique. Au cricket, des donn\u00e9es telles que la vitesse de lancer et les performances au champ sont cruciales, tandis qu'au rugby, on mesure le taux de plaquages r\u00e9ussis, les contributions en m\u00eal\u00e9e ou les m\u00e8tres gagn\u00e9s.\r\n\r\nEn bref, chaque sport a ses propres exigences en mati\u00e8re de mesures et les donn\u00e9es des \u00e9quipes adverses doivent aussi \u00eatre prises en compte.\r\n

\u00c9valuer l\u2019exp\u00e9rience des fans et la rentabilit\u00e9 des organisations<\/h3>\r\nDe retour dans les vestiaires, la partie n\u2019est pas termin\u00e9e ! Un autre domaine crucial pour les organisations sportives est l'acquisition et de la fid\u00e9lisation des supporters. Elles impliquent une analyse approfondie des donn\u00e9es de billetterie, des ventes sur le stade (produits d\u00e9riv\u00e9s, boissons, restauration), ainsi que des interactions en ligne et sur les r\u00e9seaux sociaux.\r\n\r\nCette approche, appel\u00e9e \"Fan Intelligence\", vise \u00e0 optimiser l'exp\u00e9rience client \u00e0 chaque point de contact, ce qui constitue un levier important pour les actions commerciales, la valorisation des partenariats avec les sponsors et la cr\u00e9ation de contenus m\u00e9diatiques.\r\n\r\nCes donn\u00e9es aident les d\u00e9cideurs au sein des clubs \u00e0 mettre en place des actions \u00e9clair\u00e9es pour accro\u00eetre la croissance et la rentabilit\u00e9 de leur organisation.\r\n\r\n \r\n

Am\u00e9liorer les performances sportives et l\u2019exp\u00e9rience globale<\/h2>\r\nL'analyse de donn\u00e9es ne se limite pas \u00e0 la collecte de chiffres. Elle est utilis\u00e9e pour optimiser les performances des joueurs, pr\u00e9venir les blessures, et m\u00eame am\u00e9liorer l'exp\u00e9rience des spectateurs. Voici quelques cas d\u2019usages (liste non-exhaustive !) :\r\n

Optimiser les performances<\/h3>\r\nL\u2019exemple du cycliste Christopher Froome est frappant : l'\u00e9quipe Sky, qui a remport\u00e9 quatre Tours de France entre 2013 et 2017 a \u00e9t\u00e9 la premi\u00e8re \u00e0 adopter une approche orient\u00e9e data. En utilisant de nombreux capteurs et en analysant une multitude de donn\u00e9es, les data analysts de l'\u00e9quipe ont r\u00e9alis\u00e9 que Froome d\u00e9pensait moins d'\u00e9nergie en restant assis sur sa selle lors des ascensions en montagne, contrairement \u00e0 la pratique habituelle qui consiste \u00e0 se lever sur les p\u00e9dales. Cette strat\u00e9gie lui permettait de conserver ses forces pour les attaques finales, o\u00f9 ses concurrents \u00e9taient souvent incapables de le suivre.\r\n

Pr\u00e9venir et \u00e9viter les blessures<\/h3>\r\nLes donn\u00e9es jouent \u00e9galement un r\u00f4le crucial dans la pr\u00e9vention des blessures, permettant ainsi d'\u00e9viter des interruptions co\u00fbteuses pour les clubs. Les athl\u00e8tes s'entra\u00eenent d\u00e9sormais avec des capteurs capables de mesurer plus d'une centaine de donn\u00e9es en temps r\u00e9el. Dans des sports comme le rugby, ces capteurs \u00e9valuent l'intensit\u00e9 des chocs, la vitesse de sprint, la distance parcourue, et m\u00eame la qualit\u00e9 des appuis. En compilant ces donn\u00e9es, les \u00e9quipes data anticipent le risque de blessure en fonction de la charge de travail et de l'intensit\u00e9 de l'entra\u00eenement, leur permettant ainsi d'ajuster les programmes d'entra\u00eenement pour minimiser ces risques.\r\n

Parfaire sa strat\u00e9gie<\/h3>\r\nLa data est \u00e9galement un atout majeur dans l'\u00e9laboration de strat\u00e9gies lors des matchs ou des comp\u00e9titions. En analysant les donn\u00e9es des joueurs de l'\u00e9quipe adverse, les \u00e9quipes peuvent d\u00e9terminer quel joueur ou quelle strat\u00e9gie mettre en place pour contrer leurs adversaires, \u00e0 quel moment lancer une attaque d\u00e9cisive, et prendre l'avantage.\r\n

Am\u00e9liorer l\u2019exp\u00e9rience des fans<\/h3>\r\nEn comprenant les pr\u00e9f\u00e9rences des supporters et en proposant des exp\u00e9riences personnalis\u00e9es, les clubs peuvent fid\u00e9liser leur base de fans et augmenter leur chiffre d'affaires.\r\n

Optimiser la prise de d\u00e9cisions business<\/h3>\r\nLa business intelligence s\u2019applique aussi au domaine du sport ! En utilisant des outils d'analyse avanc\u00e9e, les clubs peuvent prendre des d\u00e9cisions strat\u00e9giques \u00e9clair\u00e9es, que ce soit en mati\u00e8re de recrutement de joueurs, de gestion financi\u00e8re ou de d\u00e9veloppement de partenariats commerciaux.\r\n

<\/h2>\r\n

Faire carri\u00e8re dans les Sports Analytics<\/h2>\r\nL\u2019apparition de l\u2019analyse de donn\u00e9es dans le sport n\u2019a pas pu se faire sans expert(e)s. Des centaines de nouveaux postes ont \u00e9t\u00e9 cr\u00e9\u00e9s pour observer, analyser, et utiliser \u00e0 bon escient les millions de donn\u00e9es collect\u00e9es quotidiennement par les clubs ou \u00e9quipes. Data analysts, data scientists, chief data officer\u2026 Ce sont ces \u00e9quipes de l\u2019ombre qui permettent aux sportifs d\u2019am\u00e9liorer jour apr\u00e8s jour leur performance, et beaucoup d\u2019opportunit\u00e9s professionnelles restent \u00e0 saisir<\/strong>.\r\n\r\nSi vous \u00eates passionn\u00e9 par le sport et les donn\u00e9es, devenir data analyst dans ce domaine peut \u00eatre une voie prometteuse. Voici trois conseils pour vous aider \u00e0 d\u00e9crocher un poste dans les Sports Analytics :\r\n

1. D\u00e9veloppez les comp\u00e9tences n\u00e9cessaires<\/h3>\r\nLes data analysts utilisent des techniques d'analyse statistique pour identifier les tendances, les mod\u00e8les et les pr\u00e9visions, afin de fournir des informations utiles aux d\u00e9cideurs du sport. Pour vous lancer, choisissez une formation de pointe et apprenez \u00e0 collecter, extraire et transformer des donn\u00e9es. Pour d\u00e9crocher le m\u00e9tier de vos r\u00eaves, formez-vous en 9 semaines avec un bootcamp en Data Analytics.\r\n

2. Ciblez vos candidatures<\/h3>\r\nPour d\u00e9crocher un job en tant que data analyst sportif, visez les clubs sportifs professionnels, les entreprises d'\u00e9v\u00e9nementiel sportif, les m\u00e9dias sp\u00e9cialis\u00e9s dans le sport, les entreprises de technologie sportive et les startups sp\u00e9cialis\u00e9es en sport analytics. Ces entreprises recrutent des data analysts pour analyser les performances des joueurs, optimiser les strat\u00e9gies de jeu et am\u00e9liorer l'exp\u00e9rience des fans en utilisant des donn\u00e9es sportives.\r\n

3. Cultivez votre int\u00e9r\u00eat pour le secteur<\/h3>\r\nInspirez-vous des \u00e9quipes de sport les plus innovantes dans leur utilisation des donn\u00e9es pour briller lors de vos entretiens de recrutement. En \u00e9tudiant les meilleures pratiques des clubs leaders dans ce domaine, vous pourrez vous d\u00e9marquer en tant que candidat et d\u00e9montrer votre compr\u00e9hension approfondie des enjeux de l'analyse de donn\u00e9es dans le sport. \u00c0 ce sujet, le site du Sports Innovation Lab<\/a> est une vraie mine d\u2019or.\r\n\r\n \r\n\r\nL'analyse de donn\u00e9es a r\u00e9volutionn\u00e9 le monde du sport, en permettant aux \u00e9quipes de prendre des d\u00e9cisions plus \u00e9clair\u00e9es, d'optimiser les performances des athl\u00e8tes, d'am\u00e9liorer l'exp\u00e9rience des fans et de renforcer leur position concurrentielle. De plus, l'\u00e9mergence de carri\u00e8res dans le Sports Analytics offre de nombreuses opportunit\u00e9s pour les passionn\u00e9s de sport et de donn\u00e9es. En cultivant les comp\u00e9tences n\u00e9cessaires et en ciblant les bonnes entreprises, il est possible de se frayer un chemin dans ce secteur en plein essor.\r\n\r\n","_contenu_de_larticle":"field_6412588b55814","titre_de_la_banniere":"","_titre_de_la_banniere":"field_6422eb732c237","paragraphe_de_la_banniere":"","_paragraphe_de_la_banniere":"field_6422ed834a968","intitule_du_bouton_de_la_banniere":"","_intitule_du_bouton_de_la_banniere":"field_6422ed934a969","lien_du_bouton_de_la_banniere":"","_lien_du_bouton_de_la_banniere":"field_6422eda54a96a","yoast_head":"\nData et Sport - L\u2019analyse de donn\u00e9es red\u00e9finit les r\u00e8gles du jeu | Blog Le Wagon<\/title>\n<meta name=\"description\" content=\"Le temps o\u00f9 seuls l'intuition des joueurs et le flair des entra\u00eeneurs dictaient les d\u00e9cisions sportives est r\u00e9volu. 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