{"id":231853,"date":"2024-11-20T14:33:34","date_gmt":"2024-11-20T13:33:34","guid":{"rendered":"https:\/\/blog.lewagon.com\/?p=231853"},"modified":"2025-01-13T11:17:34","modified_gmt":"2025-01-13T10:17:34","slug":"automatisation-marketing-skill-course-temoignage-marlene-bourg","status":"publish","type":"post","link":"https:\/\/blog.lewagon.com\/fr\/graduate-stories\/automatisation-marketing-skill-course-temoignage-marlene-bourg\/","title":{"rendered":"Optimiser son marketing digital gr\u00e2ce \u00e0 un Skill Course : Le t\u00e9moignage de Marl\u00e8ne Bourg"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

Marl\u00e8ne Bourg est consultante en marketing, sp\u00e9cialis\u00e9e dans l\u2019accompagnement des ind\u00e9pendants et des dirigeants de TPE. Apr\u00e8s une carri\u00e8re dans le secteur du retail et du marketing omnicanal, elle a choisi de se lancer en tant qu’entrepreneure pour aider les TPE et les ind\u00e9pendants \u00e0 mettre en \u0153uvre des strat\u00e9gies marketing efficaces. Sa strat\u00e9gie d\u2019acquisition client s’appuie sur son compte LinkedIn et son blog, mais la cr\u00e9ation de contenu s\u2019av\u00e8re chronophage.<\/p>\n","protected":false},"author":39,"featured_media":231855,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[149],"type_de_post":[6],"post-format":[175],"class_list":["post-231853","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-graduate-stories","tag-no-code","tag-tech","type_de_post-sans-sommaire","post-format-post-fr"],"acf":[],"acfml_non_translatable_locations":null,"_wp_attached_file":null,"_wp_attachment_metadata":null,"wpml_media_processed":null,"_elementor_inline_svg":null,"_elementor_source_image_hash":null,"_wp_attachment_image_alt":null,"_msc":null,"_elementor_is_screenshot":null,"_wp_attachment_context":null,"_oembed_4f1dc266c1e5b199d2e3668569863d35":null,"_wp_attachment_backup_sizes":null,"description_courte_du_cours":null,"_description_courte_du_cours":null,"sujets":null,"_sujets":null,"niveau":null,"_niveau":null,"duree":null,"_duree":null,"lien_externe_du_cours":null,"_lien_externe_du_cours":null,"_g_feedback_shortcode_8e54bebc0966bf7f9290fee5ef5e57c8a8c597c6":null,"_g_feedback_shortcode_atts_8e54bebc0966bf7f9290fee5ef5e57c8a8c597c6":null,"elementor_font_files":null,"elementor_font_face":null,"_elementor_location":null,"_elementor_priority":null,"_elementor_code":null,"_elementor_extra_options":null,"date_de_levent":null,"_date_de_levent":null,"heure_de_debut_de_levent":null,"_heure_de_debut_de_levent":null,"heure_de_fin_de_levent":null,"_heure_de_fin_de_levent":null,"time_zone":null,"_time_zone":null,"description_de_levent":null,"_description_de_levent":null,"format_du_cours":null,"_format_du_cours":null,"pre-requis":null,"_pre-requis":null,"langue_de_levent":null,"_langue_de_levent":null,"lien_externe_de_levent":null,"_lien_externe_de_levent":null,"_yoast_wpseo_primary_tag_events":null,"lieu_de_levent":null,"_lieu_de_levent":null,"_menu_item_type":null,"_menu_item_menu_item_parent":null,"_menu_item_object_id":null,"_menu_item_object":null,"_menu_item_target":null,"_menu_item_classes":null,"_menu_item_xfn":null,"_menu_item_url":null,"_omapi_type":null,"_omapi_ids":null,"_omapi_enabled":null,"_yoast_wpseo_content_score":null,"_pll_strings_translations":null,"_yoast_wpseo_primary_post_tag":"160","_yoast_wpseo_primary_type_de_post":"6","_yoast_wpseo_primary_post-format":"175","_oembed_e607e81f61090d85eabdabc743a27470":null,"_oembed_196c62ccee9fda191cd6fa5f568ddc05":null,"_oembed_6b5f28c0de48cbf3a2ad766be5eb3b30":null,"_oembed_082c4292f4cd0dedc40ae746a899501c":null,"om_disable_all_campaigns":null,"wpil_sync_report3":null,"_yoast_wpseo_focuskw":"Automatisation 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comment Marl\u00e8ne Bourg, consultante en marketing, a transform\u00e9 son activit\u00e9 gr\u00e2ce au Skill Course \"Growth & Data Automation\" du Wagon. Gagnez en efficacit\u00e9 en automatisant vos processus marketing !","_yoast_wpseo_title":null,"contenu_de_larticle":"Pour gagner en efficacit\u00e9, Marl\u00e8ne<\/a> a d\u00e9cid\u00e9 de suivre le Skill Course \u201cGrowth & Data Automation\u201d<\/a> du Wagon.<\/strong> Dans ce t\u00e9moignage, elle revient sur son parcours, les raisons qui l\u2019ont pouss\u00e9e \u00e0 se former, et l'impact de cette exp\u00e9rience sur son activit\u00e9. D\u00e9couvrez comment, en surmontant ses appr\u00e9hensions, elle a d\u00e9velopp\u00e9 de nouvelles comp\u00e9tences et optimis\u00e9 son quotidien professionnel gr\u00e2ce \u00e0 cette formation.\r\n

Peux-tu commencer par te pr\u00e9senter ?<\/h3>\r\nBien s\u00fbr. Alors moi, je suis une marketeuse. J'ai commenc\u00e9 assez t\u00f4t, en fait, j'ai termin\u00e9 mes \u00e9tudes en 2001, apr\u00e8s avoir fait une \u00e9cole de commerce avec une sp\u00e9cialisation en marketing. Ensuite, j\u2019ai travaill\u00e9 principalement dans le secteur de la franchise, dans le retail. J\u2019ai int\u00e9gr\u00e9 une enseigne o\u00f9 j\u2019ai mis en place la strat\u00e9gie omnicanale. Cela m\u2019a permis de me sp\u00e9cialiser dans le marketing digital.\r\n\r\nEn 2020, j'ai suivi une formation en strat\u00e9gie web et communication digitale pour approfondir mes comp\u00e9tences dans cette transition num\u00e9rique. Quelques ann\u00e9es apr\u00e8s, j\u2019ai d\u00e9cid\u00e9 de me lancer \u00e0 mon compte et de travailler avec des ind\u00e9pendants et des dirigeants de TPE, constatant qu\u2019ils n\u2019\u00e9taient pas toujours \u00e0 l\u2019aise avec la mise en \u0153uvre de strat\u00e9gies marketing efficaces. Beaucoup d\u2019entre eux ont des difficult\u00e9s \u00e0 naviguer entre la th\u00e9orie, et la pratique. De plus, l\u2019arriv\u00e9e du digital a tout complexifi\u00e9, et le march\u00e9 est de plus en plus satur\u00e9 avec de nombreux entrepreneurs individuels, donc il est essentiel d\u2019avoir une vraie strat\u00e9gie pour se diff\u00e9rencier. C\u2019est l\u00e0 que j\u2019interviens.\r\n

Qu\u2019est-ce qui t\u2019a pouss\u00e9 \u00e0 suivre un skill course du Wagon ?<\/h3>\r\nPlusieurs raisons. Je suivais d\u00e9j\u00e0 des contenus de Ludo Salenne<\/a>, qui est un expert dans l\u2019utilisation de ChatGPT, et j\u2019ai suivi sa formation, qui inclut une partie sur l\u2019automatisation. L\u2019une de mes plus grandes difficult\u00e9s, c'\u00e9tait le temps que je passais \u00e0 cr\u00e9er du contenu afin d\u2019acqu\u00e9rir de nouveaux clients.\r\n\r\nJ\u2019ai bien progress\u00e9 avec les outils au fil du temps, mais je restais limit\u00e9e. LinkedIn, c\u2019est un peu mon \"b\u00e9b\u00e9\", mais si je veux augmenter ma port\u00e9e, il faut que je produise davantage, et \u00e7a me prenait trop de temps. Quand j\u2019ai vu que l\u2019automatisation \u00e9tait possible avec des outils comme Make, je me suis int\u00e9ress\u00e9e de pr\u00e8s \u00e0 cette option. \u00c7a me permet de cr\u00e9er plus de contenu sans perdre de temps.\r\n\r\nDe plus, j'avais des points sur mon CPF\u2026 C\u2019\u00e9tait donc l\u2019opportunit\u00e9 id\u00e9ale ! Je savais que cela m\u2019aiderait \u00e0 mieux comprendre comment automatiser la cr\u00e9ation de contenu pour mes clients, et potentiellement int\u00e9grer \u00e7a \u00e0 mes services.\r\n

Comment as-tu v\u00e9cu l\u2019exp\u00e9rience du skill course au Wagon ?<\/h3>\r\nFranchement, au d\u00e9but, c\u2019\u00e9tait un peu intimidant. Je me sentais un peu perdue dans les premiers cours. Il y avait des personnes beaucoup plus avanc\u00e9es, et je me suis dit que j'avais peut-\u00eatre fait une erreur. Mais au fur et \u00e0 mesure, je me suis rendue compte que je n\u2019\u00e9tais pas seule dans cette situation. Je me suis accroch\u00e9e, j\u2019ai fait les exercices, et petit \u00e0 petit, j\u2019ai compris beaucoup de choses sur les outils et leurs applications.\r\n\r\nLa formation permet de voir les diff\u00e9rents processus et l\u2019ensemble de ce qui est faisable pour automatiser les t\u00e2ches et faire cro\u00eetre son business. Maintenant, je suis capable de challenger les prestataires avec qui je travaille sur ces sujets. \u00c7a m\u2019a apport\u00e9 une vraie confiance.\r\n

En termes d\u2019impact sur ton activit\u00e9, est-ce que tu as vu des r\u00e9sultats concrets ?<\/h3>\r\nCela m\u2019a surtout permis de gagner du temps, ce qui est pr\u00e9cieux. Par exemple, j\u2019ai choisi de cr\u00e9er une automatisation pour la cr\u00e9ation d\u2019articles sur mon blog lors du projet final du Skill Course, ce qui m\u2019a aid\u00e9e \u00e0 am\u00e9liorer mon SEO. M\u00eame si ce n\u2019est pas imm\u00e9diat, cela a contribu\u00e9 \u00e0 augmenter ma visibilit\u00e9. C\u2019est encore un peu t\u00f4t pour quantifier l\u2019impact exact, mais c\u2019est un travail en cours.\r\n\r\nA plus long terme, j\u2019ai pr\u00e9vu de continuer \u00e0 structurer mon business et d'int\u00e9grer de nouvelles automatisations pour gagner encore plus de temps, avec des outils comme un CRM sur Notion et d\u2019autres bases de donn\u00e9es.\r\n

Envisages-tu de continuer \u00e0 d\u00e9velopper ces comp\u00e9tences \u00e0 l\u2019avenir ?<\/h3>\r\nPour le moment, je n\u2019ai pas pr\u00e9vu de me replonger dans des formations similaires tout de suite. Mais j\u2019ai l\u2019intention de continuer \u00e0 automatiser certains processus, surtout quand j\u2019aurai plus de temps pour me concentrer dessus.\r\n

Est-ce que tu recommanderais cette formation \u00e0 d\u2019autres personnes ?<\/h3>\r\nC\u2019est une formation qui demande un engagement r\u00e9el car le rythme est intense. Mais ce qui est bien, c\u2019est qu\u2019\u00e0 la fin, tu repars avec des comp\u00e9tences concr\u00e8tes et un projet finalis\u00e9 que tu peux utiliser imm\u00e9diatement dans ton business. \u00c7a, c\u2019est vraiment utile.\r\n\r\n
\r\n\r\n \r\n\r\nVous aussi, vous souhaitez gagner du temps et am\u00e9liorer l\u2019efficacit\u00e9 de votre activit\u00e9 en automatisant vos process ? Comme Marl\u00e8ne, d\u00e9couvrez comment nos Skill Courses peuvent vous aider \u00e0 ma\u00eetriser des outils puissants<\/a> en 40 heures. Que vous soyez un entrepreneur ou un professionnel cherchant \u00e0 \u00e9largir ses comp\u00e9tences, n'attendez plus pour vous former !\r\n\r\n","_contenu_de_larticle":"field_6412588b55814","titre_de_la_banniere":"","_titre_de_la_banniere":"field_6422eb732c237","paragraphe_de_la_banniere":"","_paragraphe_de_la_banniere":"field_6422ed834a968","intitule_du_bouton_de_la_banniere":"","_intitule_du_bouton_de_la_banniere":"field_6422ed934a969","lien_du_bouton_de_la_banniere":"","_lien_du_bouton_de_la_banniere":"field_6422eda54a96a","yoast_head":"\nOptimiser son marketing digital gr\u00e2ce \u00e0 un Skill Course : Le t\u00e9moignage de Marl\u00e8ne Bourg | Blog Le Wagon<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment Marl\u00e8ne Bourg, consultante en marketing, a transform\u00e9 son activit\u00e9 gr\u00e2ce au Skill Course "Growth & Data Automation" du Wagon. 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