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le Growth Marketing comme l'entretien d'un jardin intelligent : vous plantez les graines (des campagnes marketing), vous utilisez la data et l'automatisation comme la lumi\u00e8re du soleil et l'eau pour enrichir la terre, et vous observez constamment comment vos plantes \u00e9voluent pour ajuster et optimiser la pousse, afin d'obtenir la meilleure r\u00e9colte de prospects, d'engagement et de conversions, mais \u00e9galement de r\u00e9tention (vos fleurs dureront alors dans le temps).","_yoast_wpseo_title":"%%title%% %%page%% %%sep%% %%sitename%% Le Growth Marketing arrive \u00e0 Bordeaux","contenu_de_larticle":"<span style=\"font-weight: 400;\">C\u2019est une approche ax\u00e9e sur la compr\u00e9hension et la gestion des donn\u00e9es pour acqu\u00e9rir, engager et fid\u00e9liser les clients. Une approche qui va donc au-del\u00e0 du marketing traditionnel en s'appuyant sur l\u2019exp\u00e9rimentation, l\u2019analyse et l\u2019automatisation pour <\/span><b>optimiser chaque \u00e9tape du tunnel de conversion<\/b><span style=\"font-weight: 400;\">.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Face \u00e0 des march\u00e9s de plus en plus concurrentiels, les entreprises cherchent \u00e0 rationaliser leurs investissements tout en maximisant leur impact. Dans ce contexte, le Growth Marketing \u00e9merge comme une comp\u00e9tence cl\u00e9. Il ne s\u2019agit plus seulement de faire du marketing, mais de <\/span><b>tester, mesurer, automatiser et it\u00e9rer pour acc\u00e9l\u00e9rer la croissance<\/b><span style=\"font-weight: 400;\">.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">C\u2019est dans cette logique que <\/span><b>Le Wagon<\/b><span style=\"font-weight: 400;\"> lance en octobre prochain \u00e0 <\/span><b>Bordeaux<\/b><span style=\"font-weight: 400;\"> une <\/span><b>formation intensive en Growth Marketing<\/b><span style=\"font-weight: 400;\"> (d\u00e9j\u00e0 test\u00e9e et approuv\u00e9e \u00e0 Berlin et Paris), pens\u00e9e pour r\u00e9pondre aux besoins concrets des entreprises et aux aspirations de profils souhaitant poss\u00e9der de nouvelles comp\u00e9tences ou se reconvertir sur des m\u00e9tiers porteurs.<\/span>\r\n<h2><b>Une r\u00e9ponse directe aux nouveaux enjeux business<\/b><\/h2>\r\n<span style=\"font-weight: 400;\">Aujourd\u2019hui, un bon profil marketing ou entrepreneurial doit comprendre la data, savoir utiliser des outils d\u2019automatisation, tester rapidement des hypoth\u00e8ses, analyser les r\u00e9sultats et ajuster ses actions. Le Wagon a con\u00e7u une formation pour transmettre ces comp\u00e9tences de mani\u00e8re op\u00e9rationnelle.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Pens\u00e9e pour des profils vari\u00e9s \u2013 entrepreneurs, freelances, \u00e9tudiants en \u00e9cole de commerce ou professionnels en reconversion \u2013 cette formation est accessible sans pr\u00e9-requis techniques sp\u00e9cifiques et centr\u00e9e sur la pratique. Une bonne compr\u00e9hension des outils num\u00e9riques sont n\u00e9anmoins recommand\u00e9s (notamment la compr\u00e9hension d'un tableau de donn\u00e9es).<\/span>\r\n\r\n<img class=\"alignnone size-medium wp-image-234879\" src=\"https:\/\/blog.lewagon.com\/wp-content\/uploads\/2025\/05\/LE-WAGON-09-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" \/><img class=\"alignnone size-medium wp-image-234885\" src=\"https:\/\/blog.lewagon.com\/wp-content\/uploads\/2025\/05\/Camille_Huguenot_LeWagon_WEB-5-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" \/>\r\n\r\n<span style=\"font-weight: 400;\">L\u2019objectif est clair : <\/span><b>former des professionnels capables de d\u00e9ployer une strat\u00e9gie de croissance de A \u00e0 Z<\/b><span style=\"font-weight: 400;\">, en autonomie, et avec les bons r\u00e9flexes de <\/span><b>pilotage par la donn\u00e9e.<\/b>\r\n<h2><b>Une formation p\u00e9dagogique tourn\u00e9e vers l\u2019action et l\u2019emploi<\/b><\/h2>\r\n<span style=\"font-weight: 400;\">Le Wagon, reconnu dans le monde entier pour ses formations en d\u00e9veloppement web, data et IA, applique ici la m\u00eame recette qui a fait son succ\u00e8s : des sessions immersives, intensives, anim\u00e9es par des professionnels du secteur, et structur\u00e9es autour de challenges et projets concrets, valorisables aupr\u00e8s des entreprises.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Au programme :<\/span>\r\n<ul>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Analysez les donn\u00e9es pour piloter vos actions marketing et suivre les indicateurs de performance (KPIs).<\/span><span style=\"font-weight: 400;\">\r\n<\/span><span style=\"font-weight: 400;\">\r\n<\/span><span style=\"font-weight: 400;\"> \ud83d\udee0 <\/span><i><span style=\"font-weight: 400;\">Outils : Google Analytics, Google Sheets, Looker Studio, Hotjar<\/span><\/i><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cr\u00e9ez des pages web performantes en no-code, et optimisez votre taux de conversion.<\/span><span style=\"font-weight: 400;\">\r\n<\/span><span style=\"font-weight: 400;\">\r\n<\/span><span style=\"font-weight: 400;\"> \ud83d\udee0 <\/span><i><span style=\"font-weight: 400;\">Outils : Webflow, ChatGPT, Canva, Google Tag Manager<\/span><\/i><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">D\u00e9ployez des strat\u00e9gies de r\u00e9f\u00e9rencement SEO, emailing et campagnes d'Ads avec du contenu engageant.<\/span><span style=\"font-weight: 400;\">\r\n<\/span><span style=\"font-weight: 400;\">\r\n<\/span><span style=\"font-weight: 400;\"> \ud83d\udee0 <\/span><i><span style=\"font-weight: 400;\">Outils : Hubspot, Semrush, ChatGPT, Canva, Google Ads<\/span><\/i><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Automatisez la g\u00e9n\u00e9ration de leads et les campagnes marketing multicanales.<\/span><span style=\"font-weight: 400;\">\r\n<\/span><span style=\"font-weight: 400;\">\r\n<\/span><span style=\"font-weight: 400;\"> \ud83d\udee0 <\/span><i><span style=\"font-weight: 400;\">Outils : Lemlist, Make, Relume, Typeform<\/span><\/i><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Am\u00e9liorez la r\u00e9tention et la fid\u00e9lisation client et cr\u00e9ez des workflows automatiques de gestion des leads.<\/span><span style=\"font-weight: 400;\">\r\n<\/span><span style=\"font-weight: 400;\">\r\n<\/span><span style=\"font-weight: 400;\"> \ud83d\udee0 <\/span><i><span style=\"font-weight: 400;\">Outils : Google Analytics, Hubspot, Make (notifications push)<\/span><\/i><\/li>\r\n<\/ul>\r\n<h2><b>Le Wagon Bordeaux : au c\u0153ur de l\u2019\u00e9cosyst\u00e8me local<\/b><\/h2>\r\n<span style=\"font-weight: 400;\">En lan\u00e7ant cette formation \u00e0 Bordeaux, Le Wagon confirme son ancrage local et son ambition : former des talents adapt\u00e9s aux besoins r\u00e9els des entreprises du territoire.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Dans un \u00e9cosyst\u00e8me en pleine effervescence, o\u00f9 les startups, les agences et les entreprises tech peinent parfois \u00e0 recruter des profils hybrides, cette formation se veut une <\/span><b>passerelle entre les comp\u00e9tences techs et les enjeux business<\/b><span style=\"font-weight: 400;\">.<\/span>\r\n<h2><b>Une formation adapt\u00e9e \u00e0 tous les profils et finan\u00e7able<\/b><\/h2>\r\n<span style=\"font-weight: 400;\">Cette formation en Growth Marketing est ouverte \u00e0 tous :<\/span>\r\n<ul>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Profils marketing souhaitant se sp\u00e9cialiser ou monter en comp\u00e9tence<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Professionnels en reconversion vers le num\u00e9rique<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Entrepreneurs souhaitant internaliser leur strat\u00e9gie de croissance<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Jeunes dipl\u00f4m\u00e9s en qu\u00eate d\u2019un avantage concurrentiel sur le march\u00e9 du travail<\/span><\/li>\r\n<\/ul>\r\n<span style=\"font-weight: 400;\">Elle est finan\u00e7able selon les profils via le CPF, France travail, les OPCO, la R\u00e9gion ou encore le dispositif Transitions Pro. Le Wagon accompagne chaque candidat dans son parcours de financement.<\/span>\r\n<h2><b>Une opportunit\u00e9 \u00e0 ne pas manquer<\/b><\/h2>\r\n<b>Le marketing de demain sera pilot\u00e9 par la donn\u00e9e, optimis\u00e9 par l\u2019IA, et mis en \u0153uvre par des profils agiles<\/b><span style=\"font-weight: 400;\">, capables de tester et d\u2019apprendre rapidement. Le Wagon anticipe cette r\u00e9alit\u00e9 et propose d\u00e8s aujourd\u2019hui une formation concr\u00e8te, utile et directement applicable.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Avec cette nouvelle offre en Growth Marketing, <\/span><b>Le Wagon Bordeaux<\/b><span style=\"font-weight: 400;\"> confirme sa volont\u00e9 de faire \u00e9merger des talents pr\u00eats \u00e0 relever les d\u00e9fis de l\u2019\u00e9conomie num\u00e9rique dans la r\u00e9gion.<\/span>\r\n\r\n<b>Lancement de la formation en pr\u00e9sentiel \u00e0 Bordeaux : 13 octobre 2025<\/b>\r\n\r\n<b>Pour plus d\u2019informations :<\/b><a href=\"https:\/\/www.lewagon.com\/fr\/bordeaux\/growth-marketing-course\"> <span style=\"font-weight: 400;\">https:\/\/www.lewagon.com\/fr\/bordeaux\/growth-marketing-course<\/span><\/a>\r\n\r\n<span style=\"font-weight: 400;\">Vous souhaitez vous lancer ?<a href=\"https:\/\/www.lewagon.com\/fr\/apply?city_slug=bordeaux&amp;program_slug=growth_marketing\"> Candidatez d\u00e8s maintenant<\/a><\/span><span style=\"font-weight: 400;\">\u00a0et v\u00e9rifiez votre admissibilit\u00e9 !<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Vous avez encore des questions ? Contactez nous<a href=\"https:\/\/www.lewagon.com\/fr\/contact\"> ici<\/a> et d\u00e9couvrez nos prochains \u00e9v\u00e8nements <a href=\"https:\/\/www.lewagon.com\/fr\/events?location_type=onsite&amp;language=en&amp;city=bordeaux&amp;topic%5B%5D=&amp;category=&amp;category=all\">ici<\/a> !<\/span>","_contenu_de_larticle":"field_6412588b55814","titre_de_la_banniere":"Growth Marketing : la nouvelle passerelle entre les comp\u00e9tences techs et les enjeux business","_titre_de_la_banniere":"field_6422eb732c237","paragraphe_de_la_banniere":"Aujourd\u2019hui, un bon profil marketing ou entrepreneurial doit comprendre la data, savoir utiliser des outils d\u2019automatisation, tester rapidement des hypoth\u00e8ses, analyser les r\u00e9sultats et ajuster ses actions. Le Wagon a con\u00e7u une formation pour transmettre ces comp\u00e9tences de mani\u00e8re op\u00e9rationnelle.","_paragraphe_de_la_banniere":"field_6422ed834a968","intitule_du_bouton_de_la_banniere":"En savoir plus ","_intitule_du_bouton_de_la_banniere":"field_6422ed934a969","lien_du_bouton_de_la_banniere":"https:\/\/www.lewagon.com\/fr\/bordeaux\/growth-marketing-course","_lien_du_bouton_de_la_banniere":"field_6422eda54a96a","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>La formation Growth Marketing au Wagon Bordeaux | Blog Le Wagon Le Growth Marketing arrive \u00e0 Bordeaux<\/title>\n<meta name=\"description\" content=\"Imaginez le Growth Marketing comme l&#039;entretien d&#039;un jardin intelligent : vous plantez les graines (des campagnes marketing), vous utilisez la data et l&#039;automatisation comme la lumi\u00e8re du soleil et l&#039;eau pour enrichir 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l&#039;eau pour enrichir la terre, et vous observez constamment comment vos plantes \u00e9voluent pour ajuster et optimiser la pousse, afin d&#039;obtenir la meilleure r\u00e9colte de prospects, d&#039;engagement et de conversions, mais \u00e9galement de r\u00e9tention (vos fleurs dureront alors dans le temps).\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.lewagon.com\/fr\/marketing\/le-growth-marketing-arrive-au-wagon-bordeaux\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Le Wagon\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-13T12:57:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-08T10:20:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.lewagon.com\/wp-content\/uploads\/2025\/03\/CamilleHuguenot_LeWagon_Photoshoot_2025_HD-32.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1365\" \/>\n\t<meta property=\"og:image:type\" 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