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Aviso: Esse post foi publicado originalmente no <\/em>Medium<\/em><\/a>.
<\/em>
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<\/h2>

1. Grande grupo adora startup e vai fazer de tudo para que aquela que atue no ramo dela fique bem pequena, fofinha e inofensiva para sempre<\/strong><\/h2>


<\/h2>
Tem pouca coisa que me irrita mais do que a hipocrisia da grande empresa que oficialmente lan\u00e7a programa de mentoria\/incuba\u00e7\u00e3o\/coworking, mas ao mesmo tempo faz tudo para complicar o acesso ao seu mercado para os novos players, com a cumplicidade dos pol\u00edticos. Todo mundo quer inovar em grande corpora\u00e7\u00e3o, mas ningu\u00e9m admite que o objetivo das startups \u00e9 comer o bolo desses players instalados. Hilton n\u00e3o tinha como colaborar com Airbnb, Taxi com Uber ou Globo com Facebook\u2026 O grande grupo quer participar da onda de inova\u00e7\u00e3o mas se a inova\u00e7\u00e3o mata o negocio dele, ai n\u00e3o vale mais. Financiar coworking, incubadora e hackathon \u00e9 lindo. Fazer lobbying para proibir whatsapp, atrapalhar fintech de entrar no seu mercado ou criar imposto especial para servi\u00e7o novo como Netflix, menos\u2026 CEO adora startup na fase inofensiva, mas na hora do perigo, vai correr para os pol\u00edticos pedindo proibi\u00e7\u00e3o. Ter no\u00e7\u00e3o disso cedo ajuda o fundador a n\u00e3o perder tempo.
<\/strong>
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<\/h2>


<\/h2>

2. Visitar o Vale do Sil\u00edcio \u00e9 turismo, n\u00e3o tem nada a ver com inova\u00e7\u00e3o<\/strong><\/h2>


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Inova\u00e7\u00e3o nasce principalmente quando a cultura da empresa autoriza indiv\u00edduo a se atrever a falar alto uma ideia maluca, e ter liberdade de experimentar sem arriscar perder o emprego ou aquela promo\u00e7\u00e3o. A fabrica da Tesla \u00e9 linda, mas nunca transformou ningu\u00e9m em Elon Musk. Achar que visitar Vale de Sil\u00edcio vai te inspirar ideias inovadoras \u00e9 igual visitar gorila no zool\u00f3gico e achar que vai curar a sua calv\u00edcie.
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3. A maioria dos mentores para \u201cstartup\u201d e \u201cinova\u00e7\u00e3o\u201d n\u00e3o tem experi\u00eancia nem com startup e nem com inova\u00e7\u00e3o<\/strong><\/h2>


<\/h2>
Quem sabe faz, e geralmente tem no\u00e7\u00e3o que, como dizia Conf\u00facio: \u201cA experi\u00eancia \u00e9 uma lanterna dependurada nas costas que apenas ilumina o caminho j\u00e1 percorrido.\u201d As pessoas mais experientes geralmente s\u00e3o aquelas que te passam conselhos com maior humildade, e cheia de precau\u00e7\u00e3o. Aquele que te explica com autoria o que fazer, sem nem perceber que toda situa\u00e7\u00e3o \u00e9 diferente geralmente nunca criou nada parecido ao que voc\u00ea esta tentando construir. Os que ousam se chamar de \u201cmentor especialista de inova\u00e7\u00e3o\u201d geralmente n\u00e3o s\u00e3o, e os que s\u00e3o, n\u00e3o ousam se chamar assim.
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4. Business Plans de startup de mais de 12 meses n\u00e3o servem para nada<\/strong><\/h2>


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Uma startup por defini\u00e7\u00e3o nasce sem business model definido. O que precisa prever s\u00e3o os custos para sobreviver os 12 primeiros meses. Tempo suficiente para ver se 1\/algum usu\u00e1rio se interessou e 2\/tem como fazer dinheiro com este interesse de uma forma escal\u00e1vel. Se o investidor lhe faz uma pergunta sobre o fluxo de caixa de novembro do 4\u00b0 ano, fuja.
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5. Design Thinking \u00e9 legal, mas Product Coding \u00e9 melhor<\/strong><\/h2>


<\/h2>
Se o time de fundadores da startup sabe fazer brainstorming e estudo de mercado mas precisa de ajuda externa para construir uma landing page, eu recomendo pular fora. No Vale do Sil\u00edcio, a piada fala que para avaliar \u201cearly stage startup\u201d voc\u00ea acrescenta 300k por programador no time, e tira 500k por MBA\u2026 No nascimento do projeto, todo mundo deve estar focando na experi\u00eancia de uso, construindo o produto ou recuperando feedback de usu\u00e1rio para prototipar o pr\u00f3ximo feature. O resto \u00e9 perda de tempo.
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6. Um \u201c serial entrepreneur VC\u201d vale dez \u201cMcKinsey VC\u201d<\/strong><\/h2>


<\/h2>
Ex McKinsey s\u00e3o pessoas muito espertas e articuladas, mas a experi\u00eancia deles \u00e9 de estrat\u00e9gia de grande empresa, com mercados estabelecidos e reflexo de \u201cbig player\u201d. Na hora de resolver o seu problema de recrutar um CTO, fechar um deal \u201cna ra\u00e7a\u201d ou reinventar seu business model novo, procure sempre o intuito de quem j\u00e1 passou por isso, e tem a humildade proporcional a quantidade de cicatrizes. N\u00e3o \u00e9 para falar mal de McKinsey, afinal 1 \u201cMcKinsey VC\u201d continua valendo 10 \u201c Banqueiro VC\u201d. Um VC que ja passou pelas dificuldades das opera\u00e7\u00f5es sabe que n\u00e3o \u00e9 facil.<\/strong> E s\u00f3 isso ja vale Ouro.
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7. Quem guarda o projeto da startup secreto n\u00e3o vai em lugar nenhum<\/strong><\/h2>


<\/h2>
Quando o fundador de startup me explica que n\u00e3o pode revelar a ideia dele porque \u201cainda n\u00e3o esta pronta\u201d, eu penso \u201ccoitado\u201d. Primeiro que se ele esperar \u201cficar pronto\u201d para lan\u00e7ar, ele nunca vai lan\u00e7ar. Segundo que o mais importante na fase inicial de um projeto \u00e9 coletar feedbacks sobre o problema que voc\u00ea quer resolver, seu pitch e sua proposta de valor. Guardar isso pra voc\u00ea \u00e9 simplesmente idiota. Enfim, se realmente sua ideia for boa, tem altas chances que 10 empresas est\u00e3o tentando ataca-la ao mesmo tempo, e quem constr\u00f3i o melhor dialogo com usu\u00e1rios potenciais ou ativos vai executar melhor, ent\u00e3o fale da sua ideia para qualquer pessoa que quer te ouvir. E se sua av\u00f3 n\u00e3o entendeu o que sua startup faz, voc\u00ea tem um problema de pitch, n\u00e3o ela.
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8. Historia de nascimento de startup \u00e9 tudo storytelling para virar conto de fada<\/strong><\/h2>


<\/h2>
N\u00e3o acredite nas historias oficiais, o pr\u00f3prio Mark Zuckerberg, longe da vers\u00e3o do filme de Hollywood, teve que ser convencido por um amigo a abrir a conta bancaria do Facebook porque ele n\u00e3o achava que ia dar certo. Ebay n\u00e3o foi criado para completar a cole\u00e7\u00e3o de distribuidores Pez da namorada do fundador\u2026 e at\u00e9 a Apple n\u00e3o nasceu numa garagem<\/a> !\u201cA Hist\u00f3ria \u00e9 um conjunto de mentiras sobre as quais se chegou a um acordo.\u201d Napoleon Bonaparte.
<\/strong>
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9. Se o seu \u00fanico objetivo for ganhar dinheiro, escolhe outra carreira, s\u00e9rio<\/strong><\/h2>


<\/h2>
Juntar um time para criar uma startup \u00e9 extremamente dif\u00edcil, convencer um primeiro cliente \u00e9 extremamente dif\u00edcil, levantar fundos \u00e9 extremamente dif\u00edcil, crescer \u00e9 extremamente dif\u00edcil, encontrar o business model \u00e9 extremamente dif\u00edcil, e chegar em um ponto que algu\u00e9m queira comprar sua empresa \u00e9 a tarefa mais dif\u00edcil de todas. Ent\u00e3o se o seu objetivo \u00e9 $, fa\u00e7a trainee num banco que as chances s\u00e3o bem melhores. Ou junte-se a uma startup que ja achou o caminho. No IPO de Facebook, mais de 1000 funcion\u00e1rios viraram milion\u00e1rios de um dia para o outro. E o 1000\u00b0 funcion\u00e1rio contratado no Facebook ganhou mais no IPO do que 90% dos fundadores de startups do Vale que conseguiram um \u201cexit\u201d.Startup \u00e9 uma aventura, mas \u00e9 o jeito mais dif\u00edcil e menos garantido para se aposentar rico.
<\/strong>
<\/div>
Eu sou Mathieu Le Roux, cofundador da Le Wagon Brasil<\/a>, escola de programa\u00e7\u00e3o para empreendedor. Ja fui VC, reporter, caixa de supermercado, executivo de startup, mensageiro de pal\u00e1cio parisiense, empreendedor e professor de tennis, mas n\u00e3o nessa ordem.

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