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Escrevi este texto originalmente em 2016 para o Medium (quando ele ainda era legal) e revisei\/revisitei-o em 2020 para publica\u00e7\u00e3o neste site.
<\/em>
H\u00e1 algum tempo eu ando querendo escrever esse texto, muito influenciado por algumas conversas recentes com amigos e por alguns pitches<\/em> de startups que vi h\u00e1 alguns anos quando estava na Startup Farm e ia a quantos Demo Days de aceleradoras coubessem no meu est\u00f4mago! Pois, n\u00e3o \u00e9 surpreendente dizer que muitos desses pitches<\/em>, quase sempre muito belos e bem ensaiados, n\u00e3o deram em absolutamente nada. N\u00e3o estou falando do cara que lan\u00e7ou a startup e quebrou ou do cara que, depois de testar<\/strong>, viu que aquela ideia n\u00e3o fazia sentido \u2014 falhar n\u00e3o \u00e9 vergonha nenhuma no mundo das startups. Fail fast!<\/em> A carapu\u00e7a aqui foi feita pra servir no cara que t\u00e1 a\u00ed, com seu pitch<\/em> super azeitado, Power Point lindo e maravilhoso, ~business plan~ impec\u00e1vel, se p\u00e1 at\u00e9 conseguiu alguma notinha na m\u00eddia em algum canto (super criteriosos alguns jornalistas), mas produto e tra\u00e7\u00e3o mesmo t\u00eam zero ou quase nada\u2026<\/div>

Meu ponto aqui \u00e9: um monte de gente quer empreender, enxerga uma oportunidade promissora, mas tem pouca intimidade com tecnologia e n\u00e3o entende quase nada de produto. Ali\u00e1s, aplicativo e startup virou um daqueles assuntos que todo mundo acha que entende um pouco. Tipo t\u00e9cnico de futebol\u2026 Esta pessoa, come\u00e7a a desenhar um \"business plan\", baseado em sua vis\u00e3o de mundo e n\u00e3o na intera\u00e7\u00e3o entre produto e usu\u00e1rio. Qual a chance de este business plan acontecer como planejado? Se voc\u00ea quer empreender, largue de teoria e comece logo. Coloque seu produto ou um prot\u00f3tipo na frente do seu cliente. O excel e o Power Point aceitam qualquer coisa. O mundo real n\u00e3o! E pra colocar esse produto na frente do cliente logo, a melhor coisa que voc\u00ea pode fazer \u00e9 aprender a programar<\/strong>. Pra levantar a discuss\u00e3o, coloquei aqui algumas raz\u00f5es pelas quais penso assim:<\/div>


<\/div>

1 \u2014 Quem coda hoje coda sempre por motivos de bootstrap!!<\/strong><\/h2>

<\/div>
Pensa na pessoa que est\u00e1 naquele est\u00e1gio mais inicial da startup, que ainda n\u00e3o sabe se sua ideia faz algum sentido no mundo real, que est\u00e1 aberto a 80 possibilidades de pivotagem e que ainda n\u00e3o fatura o suficiente. Se esse empreendedor souber programar ele n\u00e3o vai depender de grana nem de outras pessoas pra implementar suas ideias, o burn rate<\/em> dele vai diminuir, ele vai conseguir bootstrapar a empresa dele por mais tempo e seu sono vai ser \u00f3timo naquelas tr\u00eas horas por noite que o empreendedor pode dormir.<\/div>


<\/div>

2 \u2014 Saber programar de traz autonomia<\/strong><\/h2>

<\/div>
Est\u00e1 achando dif\u00edcil convencer aquele seu amigo programador que sua ideia \u00e9 ~A IDEIA que vai mudar o mundo e deixar voc\u00eas dois ricos no processo? Neste caso voc\u00ea tem tr\u00eas op\u00e7\u00f5es:<\/div>

<\/div>
  • A: Continuar tentando convencer seu amigo programador.<\/strong> Fala s\u00e9rio, not gonna happen, ele tem outros amigos com ideias geniais tamb\u00e9m. E como diz a m\u00e1xima empreendedora: n\u00e3o existe mercado para ideias. E, quem iria imaginar, seu amigo programador tem ideias tamb\u00e9m. O que voc\u00ea est\u00e1 trazendo pra mesa pra ele querer se associar \u00e0 voc\u00ea? Voc\u00ea tem uma patente? Tem acesso a mercados? Tem algum conhecimento ou algo que possa significar alguma vantagem competitiva? Seu dia tem 32 horas e voc\u00ea se compromete a dedicar todas elas pra fazer o neg\u00f3cio dar certo? Bom, se voc\u00ea n\u00e3o respondeu sim a nenhuma dessas perguntas vai ser um pouco dif\u00edcil convencer algu\u00e9m a entrar na ~parceria.<\/li>
  • B: Contratar algu\u00e9m<\/strong>. Hum, lembre-se de que o desenvolvimento de um produto n\u00e3o termina quando voc\u00ea lan\u00e7a ele, pelo contr\u00e1rio. \u00c9 exatamente a\u00ed que ele come\u00e7a, por mais que voc\u00ea conhe\u00e7a bem seu p\u00fablico ele nunca ir\u00e1 cansar de te surpreender. No seu contrato, voc\u00ea contemplou esses ajustes ao longo do caminho? E se voc\u00ea decidir pivotar? Vai pagar tudo do zero de novo e jogar fora aquela grana que voc\u00ea j\u00e1 investiu? E se a grana acabar? E se\u2026.<\/li>
  • C: Naturalmente, a op\u00e7\u00e3o de aprender a programar<\/strong> pra fazer voc\u00ea mesmo n\u00e3o \u00e9 poss\u00edvel em 100% dos casos. Dependendo da sua ideia o que voc\u00ea precisa \u00e9 de um time de PhDs e voc\u00ea precisaria de uma d\u00e9cada de estudos pra conseguir construir tudo sozinho. Mas felizmente isso n\u00e3o \u00e9 o que acontece na maioria das vezes. Olhe pras startups de sucesso no Brasil e fora: Uber, AirBnB, Easy Taxi, Instagram, a maioria dos nomes que consigo pensar possuem produtos cujos prot\u00f3tipos ou vers\u00f5es simplificadas poderiam muito bem ter sido constru\u00eddos por algum dev com menos tempo de estrada. A beleza destes produtos est\u00e1 muito mais na vis\u00e3o de seus fundadores \u2014 que souberam enxergar uma oportunidade e executar em cima \u2014 do que na complexidade t\u00e9cnica de seus produtos. Pensando assim, faz sentido aprender a programar e ficar totalmente aut\u00f4nomo pra testar ideias como essas.<\/li><\/ul>

    <\/div>

    3 \u2014 Conversar com seu CTO\/time de devs em p\u00e9 de igualdade<\/strong><\/h2>

    <\/div>
    Tem muito empreendedor que n\u00e3o tem uma no\u00e7\u00e3o de produto muito bem desenvolvida. Aprender a programar n\u00e3o \u00e9 a \u00fanica coisa necess\u00e1ria pra superar essa car\u00eancia, mas j\u00e1 \u00e9 um bom come\u00e7o. Voc\u00ea vai ter um entendimento mais claro dos recursos necess\u00e1rios pra se desenvolver uma funcionalidade (o qu\u00e3o complexo e quanto tempo leva pra fazer uma parada) e vai ser capaz de entender melhor a palheta de possibilidades que a tecnologia te d\u00e1. Al\u00e9m disso, voc\u00ea vai poder ter discuss\u00f5es t\u00e9cnicas com seu CTO sem nunca precisar ouvir \u201cvoc\u00ea n\u00e3o ia entender\u201d como resposta.<\/div>

    <\/div>

    <\/div>

    4 \u2014 Botar a m\u00e3o na massa<\/strong><\/h2>

    <\/div>
    Pensa se voc\u00ea pudesse dar uma m\u00e3o pros seus devs nas tarefas mais b\u00e1sicas poupando o tempo precioso deles e permitindo que eles se dediquem \u00e0s tarefas mais complexas, tipo criar um produto que vai ~mudar o mundo~. Numa startup early stage os recursos s\u00e3o escassos. Se puder evitar interromper seu dev com as tarefas mundanas, melhor.<\/div>

    <\/div>

    <\/div>

    5 \u2014 Empatia<\/strong><\/h2>

    <\/div>
    Aprender a programar vai te fazer entender melhor a cabe\u00e7a do desenvolvedor. Entender o ponto de vista dele e essa dose extra de empatia v\u00e3o te ajudar na hora de contratar um dev (ou se associar a um), a comunicar melhor com seu time e a entender as piadas deles no slack.<\/div>

    <\/div>

    <\/div>

    6 \u2014 Respect bro<\/strong><\/h2>

    <\/div>
    Pessoas que fazem e botam a m\u00e3o na massa respeitam mais quem sabe fazer e botar a m\u00e3o na massa. E fazem piadas com caras como eu que vieram de humanas.<\/div>


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