Meaning of Machine Learning (ML)

Simple definition

Machine Learning is a type of artificial intelligence that enables computer systems to learn from data, identify patterns, and make predictions without explicit programming.

How to use Machine Learning (ML) in a professional context

In digital marketing, ML is used for predictive analytics, such as customer segmentation, lead scoring, and personalized recommendations.

Concrete example of Machine Learning (ML)

In e-commerce, ML can be used to recommend products to customers based on their purchase history and behavior.