Meaning of Conversion Rate

Simple definition

Conversion rate is the percentage of users who complete a desired action out of the total number of visitors.

It’s a key metric in digital marketing and e-commerce to measure campaign or website performance.

If 1,000 people visit a website and 50 make a purchase, the conversion rate is 5%.

Divide the number of conversions by the total number of visitors, then multiply by 100.

It varies by industry, but rates between 2-5% are generally considered average.

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