Meaning of Marketing Funnel

Simple definition

A marketing funnel is a visual representation of the customer journey, from awareness to conversion.

How to use Marketing Funnel in a professional context

Marketers use funnels to optimize each stage of the customer journey and improve conversions.

Concrete example of Marketing Funnel

An online store attracts visitors through ads (awareness), nurtures leads via email (consideration), and encourages them to buy a product (conversion).