Meaning of A/B test

Simple definition

An A/B test is a method used to compare two versions of a webpage, email, or ad to see which one performs better. It involves showing each version to a different group of users and measuring which version achieves a specific goal more effectively.

How to use A/B test in a professional context

In digital marketing and web development, A/B testing helps professionals optimize websites, ads, and emails by testing different elements (like headlines or button colors) to improve user engagement, click-through rates, and conversions.

Concrete example of A/B test

A company may test two email subject lines—one saying “20% Off Today” and another saying “Exclusive 20% Discount”—to see which one results in more people opening the email.