Meaning of Conversion Rate

Simple definition

Conversion rate is the percentage of users who complete a desired action out of the total number of visitors.

It’s a key metric in digital marketing and e-commerce to measure campaign or website performance.

If 1,000 people visit a website and 50 make a purchase, the conversion rate is 5%.

Divide the number of conversions by the total number of visitors, then multiply by 100.

It varies by industry, but rates between 2-5% are generally considered average.

By improving website usability, creating compelling offers, and targeting the right audience.

AI, automation and data science are reshaping the tech industry. In this interview, Google Solutions...

Christelle has a PhD in genetics. In April 2024, she did Le Wagon's Data Science...

Build AI-powered software from idea to launch with our practical AI Course. Learn by creating...

Become a data master

Free Data Courses

Want to know more about data jobs ?