Meaning of Customer Segmentation

Simple definition

Customer segmentation groups customers based on shared traits like behavior, demographics, or needs.

How to use Customer Segmentation in a professional context

Companies use it for personalization, targeting, and product development.

Concrete example of Customer Segmentation

Netflix segments viewers by watching patterns to recommend personalized shows.

How granular should customer segments be?

Too broad misses personalization, too narrow makes campaigns inefficient — balance is key.

What methods are used for segmentation?

K-means clustering, decision trees, and RFM (Recency, Frequency, Monetary) analysis.

How do you measure segment effectiveness?

By tracking KPIs like conversion lift, engagement, or churn reduction.
Related Blog articles
How to upskill in tech without quitting your job: Le Wagon Canada’s part-time bootcamp

How to upskill in tech without quitting your job: Le Wagon Canada’s part-time bootcamp

You want to move into data, AI, or tech — or deepen the skills you...

Arthur: From lawyer to AI developer at Ubisoft

Arthur: From lawyer to AI developer at Ubisoft

When Arthur graduated from law school after five years of study, the professional world didn't...

Alice: A journalist’s dive into the command line

Alice: A journalist’s dive into the command line

Most journalists know how to dig for a story. Alice Palussière wanted to dig into...

    Suscribe to our newsletter

    Receive a monthly newsletter with personalized tech tips.