Meaning of Looker Studio

Simple definition

Looker Studio (formerly Google Data Studio) is a free tool by Google for creating interactive dashboards and visualizing data from multiple sources.

How to use Looker Studio in a professional context

It’s widely used for reporting and tracking performance across marketing campaigns, sales, and website analytics.

Concrete example of Looker Studio

A digital marketer creates a Looker Studio dashboard to display traffic sources, conversion rates, and revenue in real-time.

Is Looker Studio free?

Yes, Looker Studio is free to use, with paid enterprise options available.

What data sources can be connected to Looker Studio?

It supports sources like Google Analytics, BigQuery, Sheets, and external databases.

Can Looker Studio reports be shared?

Yes, dashboards can be shared via links or exported.
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