Meaning of Marketing Funnel

Simple definition

A marketing funnel is a visual representation of the customer journey, from awareness to conversion.

How to use Marketing Funnel in a professional context

Marketers use funnels to optimize each stage of the customer journey and improve conversions.

Concrete example of Marketing Funnel

An online store attracts visitors through ads (awareness), nurtures leads via email (consideration), and encourages them to buy a product (conversion).

What are the stages of a marketing funnel?

Awareness, consideration, and conversion, with some adding retention and advocacy stages.

Why is a marketing funnel useful?

It helps identify where prospects drop off and optimize strategies to move them forward.

How does it differ from a sales funnel?

A marketing funnel focuses on engagement, while a sales funnel focuses on closing deals.

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