Meaning of Power BI

Simple definition

Power BI is a business intelligence and data visualization tool developed by Microsoft that allows users to analyze data and create interactive dashboards and reports. It simplifies data sharing and decision-making by making insights visually accessible.

How to use Power BI in a professional context

In the professional world, Power BI is used by business analysts, marketers, and data teams to track key performance indicators (KPIs), uncover trends, and make data-driven decisions. Its integration with Microsoft tools like Excel and Azure enhances its flexibility.

Concrete example of Power BI

A digital marketing team might use Power BI to visualize ad campaign performance by connecting it to platforms like Google Ads and Facebook Ads, creating a dashboard that tracks ROI, clicks, and conversions in real-time.