Tokyo Founders Night: what it takes to build a startup today
On a rainy evening in Tokyo, founders, aspiring entrepreneurs and students came to the Google...
Retention refers to a company’s ability to keep its customers, users, or subscribers engaged and continuing to use its products or services over time. It is often measured by metrics like repeat purchases, subscription renewals, or continued app usage.
In digital marketing, retention is a critical focus area for ensuring long-term customer loyalty and maximizing lifetime value (LTV). Strategies like personalized email campaigns, loyalty programs, and superior customer support are commonly used to boost retention rates.
A streaming platform might track retention by monitoring the number of users who renew their monthly subscriptions and implement strategies like offering exclusive content to encourage users to stay subscribed.

On a rainy evening in Tokyo, founders, aspiring entrepreneurs and students came to the Google...

After years spent producing music, Matt realized the industry's royalty systems were broken and decided...

Alexandre works in sales at Revolut. When clients ask technical questions, he doesn't need to...