Meaning of Time to Convert

Simple definition

Time to convert is the average amount of time it takes for a prospect to move from initial contact to completing a desired action, such as making a purchase.

How to use Time to Convert in a professional context

This metric helps businesses understand the efficiency of their marketing and sales processes.

Concrete example of Time to Convert

If a customer typically takes two weeks from seeing an ad to making a purchase, the time to convert is 14 days.

Why is time to convert important?

It shows how quickly marketing efforts translate into results and helps identify bottlenecks.

How is time to convert calculated?

It’s the total time taken for all conversions divided by the number of conversions.

How can businesses reduce time to convert?

By streamlining the sales process, improving messaging, and offering incentives.
Related Blog articles
Tokyo Founders Night: what it takes to build a startup today

Tokyo Founders Night: what it takes to build a startup today

On a rainy evening in Tokyo, founders, aspiring entrepreneurs and students came to the Google...

Alumni Story: how Matt launched a music royalty tech startup in Seoul | Le Wagon

Alumni Story: how Matt launched a music royalty tech startup in Seoul | Le Wagon

After years spent producing music, Matt realized the industry's royalty systems were broken and decided...

Alexandre, bridging the technical gap at Revolut

Alexandre, bridging the technical gap at Revolut

Alexandre works in sales at Revolut. When clients ask technical questions, he doesn't need to...

Suscribe to our newsletter

Receive a monthly newsletter with personalized tech tips.