Meaning of Time to Convert

Simple definition

Time to convert is the average amount of time it takes for a prospect to move from initial contact to completing a desired action, such as making a purchase.

How to use Time to Convert in a professional context

This metric helps businesses understand the efficiency of their marketing and sales processes.

Concrete example of Time to Convert

If a customer typically takes two weeks from seeing an ad to making a purchase, the time to convert is 14 days.