Meaning of Hypothesis Testing

Simple definition

Hypothesis testing is a statistical method used to determine whether a hypothesis about a dataset is supported by evidence or should be rejected.

How to use Hypothesis Testing in a professional context

In business and research, hypothesis testing is used to validate assumptions, such as whether a marketing campaign improves sales or a new drug is effective.

Concrete example of Hypothesis Testing

A company tests if a new website design increases user engagement by comparing click-through rates (CTR) before and after implementation using hypothesis testing.

What are the steps in hypothesis testing?

Define null and alternative hypotheses, select a significance level, conduct the test, and make a decision.

What is the null hypothesis?

It is a statement assuming no effect or difference, tested against the alternative hypothesis.

What are common types of hypothesis tests?

T-tests, chi-square tests, and ANOVA are widely used.
Related Blog articles
Tokyo Founders Night: what it takes to build a startup today

Tokyo Founders Night: what it takes to build a startup today

On a rainy evening in Tokyo, founders, aspiring entrepreneurs and students came to the Google...

Alumni Story: how Matt launched a music royalty tech startup in Seoul | Le Wagon

Alumni Story: how Matt launched a music royalty tech startup in Seoul | Le Wagon

After years spent producing music, Matt realized the industry's royalty systems were broken and decided...

Alexandre, bridging the technical gap at Revolut

Alexandre, bridging the technical gap at Revolut

Alexandre works in sales at Revolut. When clients ask technical questions, he doesn't need to...

Suscribe to our newsletter

Receive a monthly newsletter with personalized tech tips.