Meaning of Hypothesis Testing

Simple definition

Hypothesis testing is a statistical method used to determine whether a hypothesis about a dataset is supported by evidence or should be rejected.

How to use Hypothesis Testing in a professional context

In business and research, hypothesis testing is used to validate assumptions, such as whether a marketing campaign improves sales or a new drug is effective.

Concrete example of Hypothesis Testing

A company tests if a new website design increases user engagement by comparing click-through rates (CTR) before and after implementation using hypothesis testing.