Tokyo Founders Night: what it takes to build a startup today
On a rainy evening in Tokyo, founders, aspiring entrepreneurs and students came to the Google...
Event marketing is the strategy of promoting and organizing events (online or offline) to create brand awareness, engage customers, and drive sales or leads.
Event marketing is commonly used in B2B and B2C contexts, where businesses host or sponsor events to engage directly with their target audience, gather valuable data, and foster customer relationships.
A tech company hosts a product launch event, inviting influencers and media to showcase new features, with live-streaming and giveaways to increase audience participation and brand visibility.

On a rainy evening in Tokyo, founders, aspiring entrepreneurs and students came to the Google...

After years spent producing music, Matt realized the industry's royalty systems were broken and decided...

Alexandre works in sales at Revolut. When clients ask technical questions, he doesn't need to...