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GA4 events are specific actions or interactions that users take on a website or app, which are tracked by Google Analytics 4 for analysis.
In GA4, events are the primary method for tracking user behavior, providing granular insights into how users engage with your digital content. Events help marketers understand customer journeys, optimize experiences, and track conversion actions.
A GA4 event tracks when a user clicks the “Add to Cart” button on an e-commerce site, providing data on how many visitors are interested in purchasing products.
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