Meaning of GA4 (Google Analytics 4)

Simple definition

GA4 (Google Analytics 4) is the latest version of Google’s analytics platform, designed to track and measure website and app performance across devices and platforms.

How to use GA4 (Google Analytics 4) in a professional context

GA4 replaces Universal Analytics and offers advanced tracking features, such as event-based data collection, improved cross-platform reporting, and deeper machine learning-powered insights. It’s widely used in digital marketing to optimize website and app performance.

Concrete example of GA4 (Google Analytics 4)

A marketer uses GA4 to track how users interact with an e-commerce site, including viewing product pages, adding items to the cart, and completing purchases, to optimize the site’s sales funnel.

How is GA4 different from Universal Analytics?

GA4 focuses on event-based data tracking, whereas Universal Analytics was pageview-based.

What features does GA4 offer that Universal Analytics didn’t?

GA4 offers cross-platform tracking, advanced machine learning insights, and improved audience segmentation.

Do I need to set up GA4 separately from Universal Analytics?

Yes, GA4 is a separate property, and it’s recommended to set it up alongside Universal Analytics during the transition period.
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