Meaning of Leads

Simple definition

Leads refer to individuals or organizations that have shown interest in a company’s product or service, typically by providing contact information or engaging with the brand.

How to use Leads in a professional context

In marketing and sales, leads are the first step in the sales funnel, where businesses attempt to turn prospects into customers. Lead generation tactics like forms, surveys, and ads help businesses gather this information.

Concrete example of Leads

A user signs up for a newsletter on a company’s website, providing their email address. This person is now considered a lead.