Meaning of Marketing Automation

Simple definition

Marketing automation refers to using software and tools to automate repetitive marketing tasks, such as email campaigns, social media posts, and customer segmentation, to improve efficiency and personalization.

How to use Marketing Automation in a professional context

Marketers use automation to reach customers with targeted messages based on their behavior, reducing manual effort and ensuring timely, relevant communication.

Concrete example of Marketing Automation

A company sets up an automated email campaign that sends a welcome email, followed by a series of product recommendations, based on the user’s interaction with the site.