Meaning of Microcopy

Simple definition

Microcopy refers to short, concise pieces of text used in websites, apps, or products that guide, inform, or prompt users to take action, such as button labels, error messages, or tooltips.

How to use Microcopy in a professional context

Microcopy plays a key role in user experience (UX) design, ensuring that users understand the purpose of an interface element, feel supported during interaction, and stay engaged with the product.

Concrete example of Microcopy

A button on an e-commerce website that says “Add to Cart” is an example of microcopy, guiding the user toward the next step in the purchase process.

Q1: How does microcopy improve user experience?

A1: It provides clarity and reduces confusion, ensuring users know what actions to take and what to expect from the interface.

Q2: Where is microcopy typically used?

A2: In buttons, form labels, error messages, tooltips, and instructions.

Q3: Can microcopy impact conversion rates?

A3: Yes, clear and persuasive microcopy can guide users effectively and boost conversion rates.
Related Blog articles
AI isn’t taking jobs, it’s creating opportunity: Insights from PwC’s 2025 Global AI Jobs Barometer

AI isn’t taking jobs, it’s creating opportunity: Insights from PwC’s 2025 Global AI Jobs Barometer

PwC’s 2025 AI Jobs Barometer reveals that AI isn’t replacing workers, it’s increasing their value....

Tech is the new English: Navigating the future of work

Tech is the new English: Navigating the future of work

In our recent round table, experts discussed the rapid evolution of technology, the importance of...

Start your career in Japan with the J-Find visa: a Le Wagon student’s journey

Start your career in Japan with the J-Find visa: a Le Wagon student’s journey

Thinking about launching your tech career in Japan? The J-Find visa might be your best...

      Suscribe to our newsletter

      Receive a monthly newsletter with personalized tech tips.