Meaning of Performance Marketing

Simple definition

Performance marketing is a type of advertising where advertisers only pay for specific actions, such as clicks, conversions, or sales, making it results-driven and performance-based.

How to use Performance Marketing in a professional context

Used widely in digital advertising, performance marketing focuses on measurable outcomes, ensuring that advertisers get a return on investment by paying only for the actions they care about.

Concrete example of Performance Marketing

A business running a paid search campaign may only pay when a user clicks on the ad, leading to their product page or makes a purchase.