International Women’s Day 2026: why diversity is a necessity, not an option
This International Women's Day, we're examining why diversity in tech and AI isn't optional—it's essential....
Performance marketing is a type of advertising where advertisers only pay for specific actions, such as clicks, conversions, or sales, making it results-driven and performance-based.
Used widely in digital advertising, performance marketing focuses on measurable outcomes, ensuring that advertisers get a return on investment by paying only for the actions they care about.
A business running a paid search campaign may only pay when a user clicks on the ad, leading to their product page or makes a purchase.
This International Women's Day, we're examining why diversity in tech and AI isn't optional—it's essential....
Sylvain had an idea for a hospitality startup. Developers wanted €50,000 to build it. He...
Women make up 42% of the global workforce but only 24% of Canada's tech sector....