Meaning of Sales Qualified Lead (SQL)

Simple definition

A Sales Qualified Lead (SQL) is a lead that has been deemed ready for direct sales engagement because they have shown strong interest and meet the criteria to be a potential customer.

How to use Sales Qualified Lead (SQL) in a professional context

SQLs are passed from marketing to the sales team for direct outreach, as they are more likely to convert into paying customers than Marketing Qualified Leads (MQLs).

Concrete example of Sales Qualified Lead (SQL)

A lead who has requested a product demo and expressed interest in purchasing is considered an SQL, signaling readiness for the sales team to engage.