Alumni Story: Getting into Amazon Tokyo in only three years
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User Behavior Analytics (UBA) is the process of collecting and analyzing data about how users interact with a product or website to understand their actions, preferences, and behaviors.
UBA is used by marketers and product teams to optimize the user experience, improve engagement, and personalize content based on how users engage with a platform.
An e-commerce site uses UBA to track which products customers browse the most, helping them personalize product recommendations.

This article is part of a “what have they become” series: we sit down with...

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Le Wagon Canada is launching a new Tech & AI Fluency Scholarship Program to support...