Meaning of User Journey

Simple definition

The user journey refers to the series of steps a user takes when interacting with a product, service, or brand, from initial awareness to final action or purchase.

How to use User Journey in a professional context

Marketers map the user journey to optimize touchpoints, content, and overall experiences to guide the user toward the desired outcome (e.g., a sale).

Concrete example of User Journey

A customer might first learn about a product through an ad (awareness), explore it on a website (consideration), and finally make a purchase (decision).