Meaning of Average Basket

Simple definition

Average basket refers to the average value of a customer’s shopping cart or order. It is calculated by dividing the total revenue from sales by the number of transactions during a specific period.

How to use Average Basket in a professional context

In digital marketing, average basket is used to evaluate the effectiveness of pricing strategies, promotions, or product offerings. A higher average basket indicates customers are spending more, which is a key metric for e-commerce businesses.

Concrete example of Average Basket

An online store sells clothing, and over the course of a month, it generates $50,000 in sales from 500 orders. The average basket for that period is $100 ($50,000 ÷ 500 orders). This shows that, on average, customers are spending $100 per purchase.

How can I increase my average basket size?

To increase average basket size, you can offer bundle discounts, upsell related products, or create volume-based pricing promotions.

Does the average basket reflect customer satisfaction?

Not directly. While a higher average basket can indicate successful upselling or promotions, it doesn’t necessarily reflect customer satisfaction.

Is the average basket the same as average order value (AOV)?

Yes, "average basket" and "average order value (AOV)" are often used interchangeably in e-commerce.
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