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Average basket refers to the average value of a customer’s shopping cart or order. It is calculated by dividing the total revenue from sales by the number of transactions during a specific period.
In digital marketing, average basket is used to evaluate the effectiveness of pricing strategies, promotions, or product offerings. A higher average basket indicates customers are spending more, which is a key metric for e-commerce businesses.
An online store sells clothing, and over the course of a month, it generates $50,000 in sales from 500 orders. The average basket for that period is $100 ($50,000 ÷ 500 orders). This shows that, on average, customers are spending $100 per purchase.
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