Meaning of Cohorts

Simple definition

Cohorts refer to groups of users or customers who share common characteristics or experiences within a specific time frame. These groups are often analyzed to understand patterns or trends over time.

How to use Cohorts in a professional context

In digital marketing, cohorts are used to track and compare the behavior of different groups of users, such as those who signed up in a particular month or responded to a specific campaign. This helps businesses understand customer retention, engagement, and lifetime value (LTV).

Concrete example of Cohorts

A company launches a new feature and tracks the users who signed up in January (Cohort 1) and compares them to those who signed up in February (Cohort 2). By examining the behavior of these cohorts, the company can analyze which group is more likely to engage with the new feature.