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An MQL (Marketing Qualified Lead) is a lead that has shown a higher level of interest in a company’s product or service, indicating they are more likely to become a customer.
MQLs are leads that have engaged with marketing content, such as downloading an ebook or requesting a demo, and are passed to the sales team for further qualification.
A user who fills out a form to download an industry report and requests a product demo is considered an MQL.
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