Scaling smarter: Startup stories from Le Wagon Online Demo Day

Missed the Growth Marketing online Demo Day? Discover how startups like Clay, Et Après, Moneycare, and Rotary are using marketing innovation to scale faster and smarter—with real case studies and videos.
Online GM demo day
Summary

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Introduction: A demo day built for growth

In a digital-first world, great products need more than just vision—they need visibility. That’s where Growth Marketing steps in. Our recent Growth Marketing Online Demo Day brought together early-stage startups and social impact organizations to showcase how tailored marketing strategies can unlock new levels of awareness, engagement, and revenue. Whether through lead generation, brand positioning, or conversion-focused campaigns, each story offered actionable insights into scaling with purpose and precision.

Let’s dive into the standout presentations from this event, and explore how each team harnessed the power of marketing to solve real-world challenges.

Clay: Automating sales success with AI

Clay is revolutionizing marketing and sales workflows with an AI-powered, no-code platform that automates data enrichment and CRM management. During the demo, Clay demonstrated how marketing teams can scale personalization, qualify leads faster, and clean customer data more efficiently—without writing a single line of code. For any growth-focused team, Clay is a game changer in operational efficiency and pipeline velocity.

Project developed by: Bianca Xavier, Evgeniya Panova, Mariana Teixeira & Julie Avignon

Watch the demo


Et Après: Supporting grieving employees with compassionate communication

Et Après addresses a deeply human challenge—bereavement in the workplace. Their platform provides HR departments with the tools and training needed to support grieving employees, improving both well-being and workplace culture. Targeted at CSR-focused corporations, Et Après shared how a thoughtful content and communications strategy helped open conversations, shift perceptions, and grow visibility in a traditionally underserved niche.

Project developed by: Emilie Blanc, Marine Gosselin, Ravaka Randimbisoa & Nina Saad.

Watch the demo


money:care: Educating a new generation of sustainable investors

money:care is on a mission to democratize sustainable investing. Initially launched as a four-week “Impact Academy,” Moneycare evolved its strategy to a hybrid membership model, offering both free and premium educational resources. The growth marketing team is working closely with Moneycare to increase qualified leads and revenue through strategic content creation, funnel optimization, and community engagement—helping the brand gain traction in a highly competitive space.

Project developed by: Chloé Gerber, Cindy Thurlemann, Olof Gummert & Nicole Rada Espinosa

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Rotary: Bringing legacy and impact to new audiences

With a global presence and a legacy of service, Rotary is no stranger to making a difference. But even iconic organizations need fresh marketing to stay relevant. During Demo Day, the growth team presented how they’re helping Rotary modernize its communication, re-engage younger generations, and amplify its impact stories to attract new members and donors. This collaboration is a prime example of using marketing to bridge heritage and innovation.

Project developed by: Arnaud Villatte, Tobias Tomczak, Nicolas Estrem & Karin Ben Zaken

Watch the demo


Conclusion: From awareness to action

The Growth Marketing Demo Day was more than a showcase—it was a reminder of what’s possible when strategy meets creativity. Whether launching a startup, redefining internal culture, or expanding a legacy organization’s reach, the right marketing approach can drive real, measurable results. If you’re a founder, a professional, or changemaker, these demos offer more than inspiration—they’re a roadmap.

Is this Growth Marketing course right for you?

Our Growth Marketing Bootcamp is designed for people ready to take action and build real-world skills:

This course is for:

  • Recent graduates from non-marketing fields who want to land roles where marketing plays a key role

  • Career changers looking for a fast, hands-on path into a high-demand industry

  • Tech-savvy entrepreneurs who want to master marketing fundamentals to grow their business, hire smarter, and make data-driven decisions

This course is not for:

  • Experienced marketers seeking advanced strategies

  • Theory-focused learners who prefer academic over practical content

  • Passive participants—this course is about testing, building, and executing

Complete the bootcamp, and you could be the next to present your project at Demo Day—just like the teams you’ve seen here.

Join the Growth Marketing Bootcamp and start building skills that get results.

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