Curious about how AI could enhance your marketing strategy? AI is no longer a futuristic tool—it’s already transforming how businesses create content, find leads, and automate tasks. From simplifying daily work to managing complex campaigns, AI brings endless possibilities. But how can marketers make the most of it?
In this article, we dive into insights from a recent tech talk with Jan Meinecke, co-founder of 9X, along with a look at new trends in AI tools for marketing. We’ll explore practical ways to use AI today, from simple no-code tools to advanced integrated systems designed to streamline marketing workflows.
In today’s fast-moving world, staying competitive means being efficient. AI gives marketers an edge by speeding up tasks and automating repetitive work. Jan Meinecke, co-founder of 9X, shared how AI tools are empowering marketing teams—even those with minimal tech skills—to save time, create faster, and focus on the bigger picture: growing the business.
With the right AI tools, marketers can handle a lot of the “heavy lifting,” like creating content and generating leads, leaving more time for strategic decision-making. Here’s a look at how AI is changing the game.
Creating content can be time-consuming, but AI tools like ChatGPT are changing that. Jan explained that marketers can now generate blog posts, social media updates, and more in seconds. What used to take hours can now be done in minutes. Another tool, Lindy.ai, acts like a personal assistant, helping with more than just content—it can manage projects and organize workflows, making day-to-day tasks easier and freeing up time for strategic work.
However, as Jan noted, AI-generated content can sometimes feel a bit “robotic.” A human touch is still important to keep content authentic and engaging. By mixing creativity with AI-driven efficiency, brands can connect with audiences in a genuine way.
If you’re interested in learning how to use these tools effectively, Le Wagon’s Growth Marketing Bootcamp offers hands-on experience with AI-powered content creation.
Lead generation—finding and collecting potential customers—is essential but can be a huge time sink. Jan described how businesses are now using AI to automate parts of this process, like scraping data from LinkedIn to find leads, which saves hours of manual work.
He also mentioned Relevance.ai, a tool that organizes and analyzes large amounts of data, making it easier for marketers to find quality leads and make data-driven decisions. This isn’t just about getting leads faster; it’s about getting smarter, high-quality leads that improve outreach and drive growth.
Beyond general-purpose tools like ChatGPT, a new type of AI tool has emerged: AI wrappers, like Jasper AI. These are specialized tools built around existing AI models to tackle specific tasks. For example, Journalist.ai is a platform where marketers can input a prompt, and it will generate a ready-to-go blog post. These tools are designed to reduce effort and improve productivity for specific content needs.
While AI wrappers are incredibly efficient, they don’t always allow for deep customization. They’re built for speed and simplicity, making them great for quick tasks but sometimes lacking the flexibility that larger, integrated systems offer.
As AI evolves, it’s no longer just an add-on feature; it’s becoming a core part of marketing platforms. Fully integrated AI systems can handle more complex tasks, such as creating personalized customer journeys at scale. These advanced systems operate continuously and can adapt to specific workflows, allowing marketers to automate and personalize campaigns with less manual input.
This next level of AI integration means that marketing teams can now build data-driven, highly targeted campaigns without needing to micromanage every step. AI-powered automation, once limited to basic tasks, is now at the heart of modern marketing strategies.
AI is already making a big impact on marketing by helping teams work smarter and faster. From no-code tools for content creation and lead generation to specialized AI wrappers and fully integrated systems, the possibilities are vast. Whether you’re looking to speed up routine tasks or build a more personalized, scalable marketing strategy, AI provides tools that make it easy to get started.
Combining foundational tools like ChatGPT and Relevance.ai with newer, more specialized platforms, marketers can now operate more efficiently and effectively than ever. The future of AI in marketing is here, and it’s within reach for teams of all sizes.
If you’re eager to dive deeper into how AI can transform your marketing strategies, check out Le Wagon’s Growth Marketing Bootcamp. With hands-on experience in AI-powered tools and marketing techniques, it’s the perfect opportunity to boost your skills and stay ahead in a competitive landscape.
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In digital marketing, innovative tools like ChatGPT are essential for staying competitive. This powerful AI
Jack is someone who continually strives to learn, to keep up with the tech landscape
With a friend, Thibault launched Moon Moon, a collective of web freelancers in Nantes and
Berlin, with its vibrant tech scene and entrepreneurial spirit, is the perfect setting for launching
Two years ago I would not have imagined that I would be able to code
